Sharon Khor Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Leading a team of 29 Analysts and Data Scientists focus on supporting growth of the Consumer Banking, Business Banking, Preferred, Wealth, Channel and Islamic Banking through in-depth analysis of the product and customer’s portfolio. Provide analytical insights and build predictive model to help the business in portfolio action, manage core balance/ loan and anti attrition strategies. Also support cost savings and revenue generating initiative across Consumer Banking, Business Banking, Preferred, Wealth and Islamic Banking

Kuala Lumpur, Malaysia

PROJECT AT BLoyalty:Project Name: Fusionex Dashboard and Advance Analytics via Big Data platformProject Role: Project CoordinatorResponsible in preparing the business requirements ,establish communication with IT and Vendor. At he same time also involve in UAT and implementation.Project Name: Netcore BIG Data POVProject Role: Project CoordinatorIn charge of compiling the business requirements, liaise with IT and vendor to build the POV using BIG Data platform.Role at BLoyalty: Software and Platform: Python, MS AccessOther Skill set used: MS Excel Team size: 4Leading the team of 3 Analysts in taking care of the loyalty business. The team has segmented in 5 major areas as below:1.Business AnalystPerform analysis on the loyalty card's portfolio/ acquisition/Usage, e.g. customer life cycle, customer's behavior, customer profile, customer's profitability etc to size the opportunities , fine tune business process and uplift the sales and revenue.2.Campaign Management Involved in campaign, pre and post analysis, targeted campaign, campaign tracking and fulfillment.3. Advance Analytics / Big DataDesign and develop the Cross-Sell and Market Buckets analysis model using Python platform helps out merchants to source the opportunities.4. MISDesign and develop the daily, weekly and monthly dashboard for management team and business. At the same time also prepare some MIS reporting for marketing, finance and merchants5. Data ManagementPrepare the Loyalty Card's data mart and report automation.6. Merchant Business Review / SurveySupport the business by providing business review for the key merchants on the merchant performance, market analysis, survey and provide insights on internal/external opportunities.

Kuala Lumpur, Malaysia

PROJECT AT AmBank:Project Name: Data Migration to EDWProject Role: Project ChampionResponsible in preparing the business requirements ,establish communication with IT. At he same time also involve in UAT and implementation.Project Name: BIG Data POVProject Role: Project ChampionIn charge of compiling the business requirements, liaise with IT and vendor to build the POV using BIG Data platform.Role at AmBank: Software and Platform: SAS ETL, MS AccessOther Skill set used: MS Excel Team size: 5 Leading the team of 5 Analysts in taking care of the bank's card issuing and acquiring business. The team has segmented in 4 major areas as below:1.Business AnalystPerform analysis on the card's portfolio/ acquisition/Usage, e.g. customer life cycle, customer's behavior, customer profile, customer's profitability, payment hierarchy etc to size the opportunities , fine tune business process and uplift the card's revenue.2.Campaign Management Involved in campaign, pre and post analysis, targeted campaign, campaign tracking and fulfillment for card's issuing business.3. MISDesign and develop issuing and acquiring daily, weekly and monthly dashboard for management team and business. At the same time also prepare some MIS reporting for marketing, finance, collection and compliance team.4. Data ManagementPrepare the Card's datamart and report automation.5. Partnership/Co-Brand CardSupport the business on the market analysis and provide insights on internal/external opportunities e.g cross-sell/upsell.Awards :With good a hand shake between business and the analysis/insight provide by my team, we have successfully won more than 7 awards from external (Visa/ Master/ Bonuslink) and 3 internal awards for 2016.

Kuala Lumpur, Malaysia

PROJECT AT Hong Leong Bank:Project Name: Business Banking and Retail Community Banking Dash BoardProject Role: Design and DevelopResponsible in developed Business Banking and Retail Community Banking Dash Board to track the business base on few areas as below:1. Segmentation and Demographic2. Product Holding and Balance3. Channels Interaction 4. Campaign Response 5. Customer RevenueRole AT Hong Leong Bank: Software and Platform: SAS ETL, TeradataOther Skill set used: MS Excel Team size: 4 1.Campaign Management for business banking Involve in Initiate campaign, pre and post campaign analysis, campaign tracking and fulfillment for Business banking deposit product.2.Business AnalystDesign and develop daily, weekly and monthly dashboard for Business Banking and Retail Community Banking to analyze the New sales, Sales productivity and Revenue for deposit and loan product.

Kuala Lumpur, Malaysia

PROJECT AT Standard Chartered Bank: Project Name: Sales System Channel Phase 2 Project Role: UAT Tester This system is meant to automate the RP calculation for all the branches in Singapore which currently still in a very manual way. i need to involved in the requirements gathering, specification, design, Data mapping between DW and the SCS system, UAT and configuration. Role AT Standard Chartered Bank: Software and Platform: SAS ETL, ORACLE EMPOWER Other Skill set used: MS Excel Team size: 4 Involve in Weekly/Monthly RP calculations and Score Card for Personal, Preferred, Priority and Private banking in Singapore Besides RP calculations, also involved in generating potential Pre-Approved leads for Malaysia Consumer and SME campaigns including Credit Card, Loan and Mortgage.

Kuala Lumpur, Malaysia

PROJECT AT EON Bank: Project Name: Data Warehouse Project Role: Senior ETL Developer cum Project ManagerSoftware and Platform: SAS Other Skill set used: Enterprise Guide, DI Studio, Postgres Database, Web Logic, Oracle DB, SAS Management Console. Team size: 7 There are 7 sub-projects under the Data Warehouse project and i have been assigned to handle 4 sub-projects which are Customer Analytic, Anti Money Laundering, Operation Risk, Regulatory Reporting. For these 4 sub projects, i need to involved in the requirement gathering, specification, design, system integration testing as well as implementation. Besides, i need coordinate with the vendors to make sure they can deliver the project on time and meets the end user requirements. After the project successfully implemented, i need to play the support role as well. Among these 4 solutions, I have successfully implemented AML, CA and OpRisk solutions. Besides handling projects, i also involved in Data Management and Backup Solution.

Kuala Lumpur, Malaysia

PROJECT AT Jobstreet.com:Project Name: DN/CN Role: Business Analyst cum programmer Software and Platform: NT and ASP Other Skill set used: SQL Server 2000 Team size: 3 All the while there is no proper accounting system in Jobstreet.com. Base on my accounting knowledge which I have gain all these years, I have assigned to handle this project from technical specification to prototype as well as development. Besides handling project,I also need to provide first line support for the internal user.

Kuala Lumpur, Malaysia

Monthly SalaryMYR 3,200PROJECTS COMPLETED AT BIB: Project Name: New Insurance Broking System Role: Programmer Software and Platform: NT and VB Other Skill set used: Universe Database and MS Access This project has been started before i join BIB. The main purpose of this project is to rewrites the Insurance Broking System from BASIC to VB. Initially we were using VB5 for the new system, but base of some limitation in VB5, I have successfully upgraded the New Broking System from using VB5 as the development tool to VB6 (16 bits to 32 bits). Besides writing the programs, we also need to do testing, training and implementation. Project Name: Online Incident Data Management System Client: Millennium & Copthorne Hotels Role: Coordinator Software and Platform: NT, ASP Other Skill set used: SQL Server 2000 IDM is an application created for our clients to manage the operational risks of client's businesses. This application is made available for identified clients free of charge. Beside providing a structure way of managing the incidents, the system will also allow clients to take proactive steps to reduce or transfer its operational risks and simplify the claims submission process. For this project , I have been assigned as a coordinator to gather and study the user's requirements then discuss with our supplier in order to build this system. Project Name: Hari Raya and Chinese New Year E-Card Role: Programmer Software and Platform: NT, Swish Max and Sound Forge Other Skill set used: Adobe Photoshop CS2 This project is a multimedia project which to create e-card in order to send it to our clients and business partner. Besides project base system, I also need to involve in technical and software support for New and Old Insurance Broking system, Accounting system and HR system.

Kuala Lumpur, Malaysia

PROJECTS COMPLETED WITH iSoS's CLIENTS: Project Name: Direct Sales Font Desk Sales System Client: Perfect Resources (M) Sdn Bhd Role: Programmer and Coordinator Team size: 4 Software and Platform: NT, SQL Server 2000, Clarion 5.5 Other Skill set used: SQL The project involved setting up Direct Sales Front Desk Sales System for Perfect Resources (M) Sdn Bhd which allow them to make sales(invoice, picking, back order and credit note), calculate member's PV point, print daily sales report, export data in XML format and Views member's ledger . I did the requirement gathering, specification, design of the whole system. Also, managed the 2 junior staff under me in the implementation including doing some of the implementation. Project Name: Direct Sales Font Desk Sales System (2 phase) Client: Perfect Resources (M) Sdn Bhd Duration: October 2003 Role: Programmer and Coordinator Team size: 4 Software and Platform: NT, SQL Server 2000 , Clarion 5.5 Other Skillset used: SQL, ASP After implemention the first phase, continue the second phase with Stockiest Sales which including online and offline module.Same with first phase, I did the requirement gathering, specification, design of the whole system. Also, managed the 2 junior staff under me in the implementation including doing some of the implementation and coordinating with another group who did the software support. Another project involved setting up Member Pre-registartion Sales System for Perfect Resources (M) Sdn Bhd which allow them pre and post register a member,view member's tree listing, print the member card and reports for marketing research purpose. I did the requirement gathering, specification, design of the whole system. Also, managed the 2 junior staff under me in the implementation including doing some of the implementation. Besides project base system, i also did some of maintenance and enhancement job for Accounting system and Application Server which use by most of the iSoS's client.

Bachelor'S Degree, Computer Science/Information Technology, Cgpa : 3.25/4

Activities and Societies: Extra-Curriculum: Year Post Society Vice President Red Crescent Society Secretary President Board Secretary Skim.

Advanced Diploma, Computer Science/Information Technology