Sharon joined APRW as one of the Owner-Directors in 2015 to set up the Digital Marketing practice at the firm. Sharon brings along a rich plethora of over 19 years of experience in the areas of Marketing and Brand Development across various recognised corporates in Singapore. Prior to joining APRW, she spearheaded the Marketing function at Budget Airline, Scoot, part of the Singapore Airlines Group. At Scoot, she was part of the pioneer team that launched the airline in 2012. She spent over three years at the airline. Sharon also worked across various roles in Marketing at TREND Micro and Procter & Gamble (P&G).At APRW, Sharon drives digital strategies for a strong portfolio of clients across diverse areas like government, public affairs, consumer goods and services, education, property, food & beverage, tourism, charities and non-profit, among many others. Sharon and her team work seamlessly with the marketing teams of various firms and ensure all online activity complements offline efforts in Singapore and Southeast Asia. Sharon’s strength lies in identifying the right digital channels to generate leads and build brand awareness. She works closely with clients to plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising, maintain social media presence across all digital channels, measure and report on the performance of all digital marketing campaigns. With digitalization being a key focus area for most companies in Singapore, Sharon has played a crucial role over the years, in enabling companies recognise that digitalization is an ongoing journey of discovery, experimentation and learning.Sharon has over the years garnered several accolades for her in-depth understanding and exceptional work in the area of Marketing and Digital Strategies. She was recognised as the ‘Marketer of the Year’ in 2014, during her days at Scoot. Upon joining APRW, She and her team have won several awards for various Digital/Social Media campaigns for their clients over the years. Sharon is also Registered Management Consultant (RMC) certified.