Sharon Koo Email and Phone Number
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Cisco is the worldwide leader in networking, changing the way we work, live, play and learn for over 30 years. In the Asia Pacific and Japan region, Marketing builds the Cisco brand and advances key Cisco growth areas together with our partners. Every day, we feel inspired by our customers. They continually surprise us with their forward thinking and incredible drive to grow their business in a changing digital world. I am proud to contribute to the success of our customers, partners and Cisco as whole, so we can continue to connect everything, innovate everywhere, to benefit everyone.Marketing in Asia Pacific & Japan is on a journey to further harmonize the most advanced digital marketing techniques available with our Cisco sales power. Our edge comes from this combined team: to find the audience, meet every technology challenge and make the sale.
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Director, Apjc Mid-Market, Smb And Asean MarketingCiscoSingapore -
Director, Asean & Service Provider MarketingCisco Oct 2023 - PresentSan Jose, Ca, Us
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Head Of Asean MarketingCisco May 2021 - Oct 2023San Jose, Ca, Us
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Apjc Senior Marketing ManagerCisco Jun 2015 - Apr 2021San Jose, Ca, UsGrowth Marketing, SMB segment Demand Marketing, Virtual Demand CenterJune 2015 – PresentGrowth Marketing, SMB segment• Lead marketing strategy, planning, execution and measurement for expansion and growth in SMB segment across APJC• Drive thought leadership and brand awareness of Cisco’s portfolio for SMBs.• Enhance program performance through deep analysis into SMB landscape to identify wallet potential and sweet-spot accounts for acquisition, up-sell and cross-sell • Responsible for Demand Engines including Always-On Digital Omnichannel Journeys and joint marketing with Partners to drive pipeline and closed deals via Virtual Demand Center• Close collaboration with sales and business stakeholders to develop new routes-to-market (RTM) for expansion including Ecommerce • Partner with Sales Leadership to define annual marketing goals and conduct monthly reviews of SMB marketing contribution to the business across APJCDemand Marketing, Virtual Demand Center (VDC)• Played key role in rollout of Virtual Demand Center, VDC in APJC in FY19, a new selling motion for Cisco built on the vision of bringing Sales & Marketing closer together to jointly capture new pipeline and revenue from demand created across Cisco • Demand Marketing for VDC. Close collaboration with marketing teams across APJC to execute programs and drive demand to VDC with the objective of generating pipeline and closing deals. • Weekly optimization calls with countries for demand forecasting and sales funnel review. Key Successes in FY20• Rolled out the Cisco for SMB initiative across APJC. Reached 500K Social audiences and generated 90 pieces of PR coverage. • Digital Always-On SMB Journeys generated 4,784 hand-raisers, $5.2M in pipeline and $762K in bookings• Demand Generation via Distributors and Partners generated $206M in pipeline• VDC generated 125K hand-raises, $91M in pipeline and $14M in bookings across all segments
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Ap Indirect Channel Marketing ManagerChevron Apr 2014 - Jun 2015San Ramon, Ca, Us• Led regional channel strategies supporting distributors, channel partners and reseller channels• Led in-country marketing teams to plan and execute against regional channel programs and marketing campaigns• Developed and rolled out channel sales tool, trade programs and best practices to drive channel acquisition and improve distribution coverage• Deployed and maintained territory management system• Provided overall tracking and review of channel implementation and marketing program execution -
Apjc Marketing ManagerCisco Jan 2011 - Feb 2014San Jose, Ca, Us• Responsible for developing clear Go-to-Market Marketing Plan for the Commercial segment leveraging on Partners as a key Route-to-Market for exponential growth• Drive Demand Generation platforms that contribute to Revenue Marketing in APJC• Drive and enable cross-functional and in-country marketing teams to adopt regional campaigns and programs covering market and customer segmentation, messaging & positioning and routes to market. Programs include Partner Loyalty Programs, Partner Promotions, Demand Generation, Reasons-to-Call telemarketing and events. • Develop and maintain consistent Marketing dashboards for quantifiable performance measurements.• Close loop tracking. Part of Revenue Marketing team involved in leads routing & management, conversion and optimization with sales and partner organizations. • Provide leadership and coaching to team members to help develop high performance, metric based team through delivering effective marketing programs
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Marketing ManagerRsa, The Security Division Of Emc Mar 2010 - Dec 2010Burlington, Massachusetts, Us• Responsible for South East Asia Marketing portfolio including in-country and channel marketing. • Developed annual marketing plan with sales stakeholders across South East Asia to achieve sales revenue target of $11M. • Managed co-op funding for RSA Distributors and Partners. • Responsible for overall metrics and measurement of Marketing DG including leads management process via Salesforce.com platform -
Marketing ManagerCisco Jun 2004 - Mar 2010San Jose, Ca, UsCommercial and Small Business Segment• Responsible for Cisco Small Business Marketing leveraging on Distributors and Partners as key Route-to-Market with goal of driving incremental revenue in the Small Business segment across the region. • Responsible for rolling out Channel incentive programs across the region. • Metrics & Measurement – Alignment with Corporate and established recommended indicators to track effectiveness of demand generation efforts with distributors and partners. Enterprise Segment• Responsible for Cisco Enterprise Marketing to generate Cisco thought leadership amongst Enterprise accounts • Trusted advisor for Vertical Go-to-Market strategy and plan for Enterprise segment• Event management
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Account ManagerOgilvyone Worldwide Jan 2001 - Jun 2004New York, Ny, Us• Account Manager for Singapore Government and Nokia Mobile Phone accounts• Client Account Management. Meeting and liaising with clients to discuss and identify their marketing requirements.• Worked with agency colleagues to devise marketing campaign that meets the client’s brief, budget and project timeframe. • Program management and delivery of client projects within budget and timeframe
Sharon Koo Skills
Sharon Koo Education Details
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National University Of SingaporeComputer Science And Information Systems
Frequently Asked Questions about Sharon Koo
What company does Sharon Koo work for?
Sharon Koo works for Cisco
What is Sharon Koo's role at the current company?
Sharon Koo's current role is Director, APJC Mid-Market, SMB and ASEAN Marketing.
What is Sharon Koo's email address?
Sharon Koo's email address is sh****@****lvy.com
What is Sharon Koo's direct phone number?
Sharon Koo's direct phone number is 631*****
What schools did Sharon Koo attend?
Sharon Koo attended National University Of Singapore.
What skills is Sharon Koo known for?
Sharon Koo has skills like Integrated Marketing, Digital Strategy, Leadership, Cross Functional Team Leadership, Demand Generation, Direct Marketing, Digital Marketing, Marketing, Lead Generation, Marketing Strategy, Salesforce.com, Enterprise Software.
Who are Sharon Koo's colleagues?
Sharon Koo's colleagues are Ahmed Khatter, Diego Esqueda Segura, Shawn Chue, Xue Jing Zhao, Erik M. De A. Polanco_lugo, Resolva Jamba, Roni Vi.
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