Sharon Kwek Email & Phone Number

Singapore

Interact with major Beauty & Personal Care industry players- Speak with clients on global and regional trends and product development ideas- Develop and conduct on-site client presentationsIdentify and predict industry trends and white space opportunities for brands and manufacturers- Write analysis for the Beauty & Personal Care product covering noteworthy retail developments, emerging ingredient and product breakthrough, trends, categories and brand strategies- Create presentations and deliverables in response to clients requests, covering market and product insights and trendsRepresenting Mintel as an industry expert at tradeshows and with press- Present at tradeshows, conferences and professional events- Respond to journalists and other media requests

• Oversee and manage overall operations of the company-----------------------• Work closely with the Managing Director in making the business roadmap to define the company’s values• Chart corporate direction for growth• Structure and align company’s operations to maximise efficiency • Alignment of each employee’s capabilities with the role and position he/she is assigned• Handle HR recruitment process– from drafting of job description, job posting to conducting interview with potential candidates• Regional Business Development---------------------------------• Strategize and establish new overseas markets for brands on hand• Source for new brand/product via tradeshows, internet research, business referrals• Discuss and negotiate on trading terms with brand owners and overseas distributors to maximise business benefits• Cost and profit margins calculations• Manage existing overseas markets such as Philippines, Thailand and Indonesia to advise and guide them in achieving brand and sales goals• Handle imports and exports matters for stocks ordering • Monthly sales and marketing reporting to brand owners• Review sales performance of every overseas market and ensure sales targets are achieved• Work closely with brand owners to discuss on overall marketing and sales initiatives and compile all information to disseminate to overseas distributors• Track overall brand sales performance to ensure sales targets set by brand owners are achieved

• Establish cosmetics brand to first overseas market – Philippines• Provide sales, marketing and operations support and advice to regional distributors to ensure smooth execution and brand alignment• Work closely with brand owners on updated brand information and review on product launches• Review and report sales performance • Build network to source for potential distributors across various countries through tradeshows and internet search• Plan and execute tradeshows in Indonesia and Vietnam• Constant product sourcing and secure rights for distributorship in Singapore and available Asia markets• Cost and profit margins calculations• Work closely with brand owners to discuss on overall marketing and sales initiatives and compile all information to disseminate to overseas distributors• Conduct brand/product training for internal staff and/or external vendors• Monthly sales and marketing reports

• Promote and manage brand growth by exploring potential sales channels, both locally and regionally in Malaysia, Philippines and Japan. • Providing market analysis information pertaining to competitors, trends and activities.• Plan, execute, manage and oversee local and overseas events to ensure brands’ profitability for regional growth• Source for potential products to be brought into local or regional markets, perform market research and conduct feasibility studies on the products.• Execute product launches and conduct post-launch analysis.• Plan and execute marketing event – Bloggers’ event• Work closely with principal companies via emails, reports and overseas trips for respective brands to garner marketing support and maintain good working relationships.• Work closely with in-house Graphic Designer for materials productions (E.g.: posters, E-Mailers, signage, brochures)• Setup and manage online store • Handle staff recruitment and other HR related matters for promoters and merchandisers.

• Execute effective marketing strategies for all brands (via distribution in Watsons stores, Nishino Pharmacy and SaSa stores) to achieve sales and profitability targets in Singapore market. • Establish brand leadership by working closely with retailers to enable strong visibility and mileage through advertising, product launches and joint-promotional activities.• Keep up to date with market trends and new developments utilizing information for business developments.• Liaise with merchandising managers on getting prominent display space for more effective point-of-sale. • Ensure proper visual merchandising for all brands in stores and during atrium sales.• Perform sales reporting and analysis on a monthly basis.• Prepare training manuals and conduct trainings for promoters.• Liaise with retailers to conduct in-house training.• Work closely with local and international bloggers on product reviews, contests or giveaways via blogs, YouTube and Facebook.

• Handled customers’ enquiries on products, services and promotions at the call centre.• Provided professional customer service at all times.• Resolved customers’ disputes promptly and liaised with relevant departments for service enhancement. • Provided emergency call assistance service to customers.

Bachelor Of Commerce (Bcom), Advertising And Marketing

Diploma In Business Studies, Tourism And Leisure Management

Activities and Societies: Ngee Ann Polytechnic Student Ambassadorial Team