Sharon Lakes Email & Phone Number

Allen, Tx, Us

Dallas, Texas

Allen, Texas, United States

Sole proprietor and chief storyteller of marketing and communications firm focused on B2B healthcare content. Use Marketing Communications and Public Relations planning and strategy expertise to uncover the “why” behind a brand story that can stand the test of time.

Frisco, Texas

Oversaw corporate, marketing, external and internal communications for growing health care services company. Crafted messaging and multimedia content to engage diverse audiences (press, client, employee, prospects, consumer and community) across various channels. Developed relationships with local media, health care trade press and industry associations to effectively position thought leaders as credible sources to represent Conifer. Provide communications support and counsel to CEO and other executive team members, led team of eight junior and mid-level communicators; managed agency partners and freelance talent. Developed corporate social responsibility platform; managed charitable giving and team member community engagement programs. Managed crisis communications and served as spokesperson for the company.

Dallas, Texas

Developed internal and external communications to support AT&T's Citizenship and Sustainability (C&S) teams. Created external communications related to highlight the company's commitment to sustainability in the telecommunications industry. Directed agency partners’ production of press releases, web site content and also created social media strategy and content for the C&S group. Led internal team of three and managed relationships with agency partners.

Dallas/Fort Worth Area

Served as the national program manager for Education in the AT&T Foundation and was responsible for partnering with non-profit organizations to develop corporate charitable giving programs that aligned with AT&T's mission:• Managed grant-making for AT&T Aspire, the company’s signature program to boost high school graduation.• Assessed the impact of projects funded under Aspire; reported program results.• Worked with external affairs to develop localized giving programs to maximize philanthropic impact.

Dallas, Texas

Communications and public relations expert serving the public affairs agency’s largest and most-tenured clients (formerly Public Strategies, Inc.; now Hill+Knowlton Strategies). Provided counsel in areas of public affairs, community relations, corporate communications, internal communications, media relations and philanthropic initiatives for these clients:• AT&T, Inc.: philanthropic program management and grants for Aspire • Actavis Pharmaceuticals: on-site management of crisis, corporate and internal communications • National Math & Science Initiative: community, public and media relations support • Tenet Healthcare: part of in-house corporate communications and community relations team • Perot Systems Corporation: served as media and public relations leader for the company’s Healthcare group.