• Develop, lead and implement strategies, plans and programs in collaboration with internal and external industry stakeholders • Development of customer engagement and business development strategies to facilitate and support creation and growth of viable and sustainable education partnerships to achieve revenue targets across all funding categories• Collaborate with industry, employers, training agencies and councils• Analysis of industry needs profiles to support the fulfillment of relevant training initiatives through insight and consultative relationship building• Collaborate with internal cross functional teams including marketing and media to position TAFESA and promote courses• Develop tenders, quotes and contracts in collaboration with industry and TAFESA stakeholders • Prepare briefings and reports for multiple stakeholders.

Key Responsibilities:• Establish and deliver strategic marketing plans in alignment with the strategic business plan and growth targets with senior leadership team• Provide high level of leadership across the organisation and work collaboratively to achieve key deliverables• Manage internal and external working relationships and networks across multidisciplinary teams to drive positive strategic outcomes• Work closely with media team to brand build and promote the business in alignment with the public relations strategy• Develop, manage and deliver strategic multi-channel marketing and communications plans for the purpose of brand building, educate, raise awareness and lead generation (B2C and B2B)• Identify and support enquiry to acquisition conversion• Undertake market share analysis and competitor pricing reviews and assist in implementing mystery shopper and net promoter score benchmarking• Liaise and manage external creative/communications/digital agencies• Develop print and digital content across all channels• Develop and deliver all internal marketing/communications • Review and refine marketing activities to optimise campaigns results • Undertake post campaign and conversion analysis and provide recommendations to optimise.Key achievements:• 2019 SA Winner, Marketing Excellence Award, Australian Marketing Institute, Foster Care, ‘Moments that Matter’ campaign• Increased enquiry uplift to the sector by 60% • Increased conversion rate from enquiry to qualified foster carer by 31% • Reduced cost per acquisition by 42%• Assisted in brand review resulting in defined brand position, values, style guide, refreshed logo and subsequent rollout across the organisation • Customer journey persona development review involving customer, employee and stakeholder interviews, surveys, workshops and subsequent reporting and recommendations towards process efficiencies and customer experience improvements.

Marketing Executive responsible for the end to end delivery of marketing campaigns and various high profile events, that included; marketing and communications, stakeholder management, budget and sponsorship/exhibitor development, volunteer and staff management, venue and event management.-Great Southern Rail | Marketing Executive-Defence SA | Marketing Executive-MCI Australia | Event Executive-SA Health | Event and Communication Executive-Christian Schools Australia | Event ManagerEVENTS:> Nursing and Midwifery Excellence Awards> CSA SA Bi-Annual State Conference (Christian Schools Australia SA)> APSDA (Asia Pacific Space Designers Alliance - International Conference)> IPAA (Institute of Public Administration Australia - National Conference)> GEAC (Global Education Assembly and Conference - International Conference)> SB2016 (Sustainable Brands Sydney - International Conference)

• Coordintating launch campaign for shoulder season 2018/19• Analysis of Q1 and Q3 campaign schedule; pricing and performance outcomes for TVC (7,9 and 10Metropolitan, Foxtel and SBS), Digital, Press, Social Media.• Coordinate and liase with advertising agency and mail distribution house for the production anddistribution of Trekker Magaine to 600,000 database eDM and mail.• Preparing numerous creative briefs and liasing with advertising agency for the creation of:• 15/30 second vignette for use on digital platforms and with external travel partners• Outdoor advertising – billboards• Preparation of 30 and 15 second TVC• Press: Full and half page creative for national publications• Digital banners: MREC, Leaderboards, 1⁄2 page, skyscrapers• Mobile assets: Canvas and slideshow adverts• Internal mural at the Adelaide Parklands Terminal• Coordination of talent in preparation of photo-shoot, drone imaging and stills photography• Working with Carat – Media buyer on launch• Writing content for travel partner incentive programme and booklet profiling off-train excursions forcustomers• Briefing photographer and food stylist for food photography and four day photo-shoot• Coordinating Customer Loyalty Programme Framework Review with internal staff, consultants andfocus group participants.• Coordinating the output of 80 marketing assets with advertising agency and graphic designer formulti-channel use internally and with external travel partners.

Primary Industries & Resources, Food South Australia 2000 - 2006Food South Australia, a small team of dedicated professionals tasked with building capability development within South Australia’s value added food industry, through innovation and collaboration across the sector. This role required extensive stakeholder management and collaboration with a diverse range of stakeholders including; SA Government, Federal Government, international and domestic buyers, AusTrade, food industry and membership groups.Australian Supermarket to Asia Project – Project OfficerWorking with the Director, Supply Chain Management this Federally funded export facilitation program involved the development of an Australian first – a supply chain to Singapore for the export of value-add- ed South Australian food products. This project involved extensive capability development for the facilitation of export growth for the state food industry.Achievements> Established first dedicated Australian supermarket within Singapore’s, Bukit Timah Plaza> Supply chain development for micro to large food producers and the export of FMCG> Successfully collaborated with a diverse range of government and industry partners including; Business SA, Austrade, South Australia’s food industry, Drake Foodmart, membership groups -Food Adelaide and Flavour SA, Federal Government and a Melbourne based consolidator> Marketed and promoted the Australian Pavilion as a viable export opportunity to South Australia’s food industry -150 food producers (2000 SKU’s) participated in the project nationally.> 250 million Australian imports by NTUC Fairprice supermarket chain.> Working with various partners, developed capability and capacity with food producers to enable participation in the project through; mentoring programs, case studies, 1:1 consulting sessions, networking opportunities and workshops.

The Premier’s Food Awards, Project ManagerEnd to end management of this high-profile Awards process and 350 guest formal dinner celebration for the South Australian food industry.Achievements> Developed government and industry partnerships and sourced $250K in sponsorship funds> Introduced and managed the three-step judging and selection process> Introduced the Australian Business Excellence Framework to the awards to increase transparency> Introduced a feedback mechanism to unsuccessful entrants including a Q&A forum to build capability development> Developed targeted workshops for entrants to address capability gaps identified from applications including ‘Develop a Marketing Plan’ and ‘How to develop a business plan’. Taste South Australia at the Royal Adelaide Show Regional Food Trail Fine Food Buyers Program Trade ShowDeveloped and delivered several events in collaboration with the food industry to showcase South Australia’s diverse value-added food products to consumers and international buyers from Asia, Middle East, NZ and Europe.> Pre-matched exhibitor capability with buyers> Event managed the buyers program showcase, briefed and hosted stakeholders. Achievements> Introduced a pre-show workshop for food producers “How to maximise opportunities”> Negotiated a formal agreement with the Royal Adelaide Showgrounds Management for the ongoing delivery of Taste SA at the Royal Showgrounds.

A national recruitment agency specialising in sourcing permanent and temporary office support staff for a broad range of clients.State Manager> Managed a team of nine full-time staff> Stakeholder management through regular consultation, reporting and feedback> Sourced new business through direct telesales, consultation and relationship development> Recruited, inducted and trained staff> Set individual, divisional and branch sales targets Achievements> Increased acquisition and on-boarded significant new clients including; Qantas and Garuda Airlines> 30% growth in net profit> Improved staff retention