Sharon Maxwell Email & Phone Number

Amesbury, Massachusetts, US

Bilbao, Vizcaya, ES

Sudbury, MA, US

• Project management of creative asset conception and delivery with internal teams as well as outside marketing agencies. Assets include electronic and print collateral, digital media, email marketing, event.
• Work with core partners on co-branded marketing initiatives to enable sales
• Event planning and execution of large events that draw $1 million in revenue associated.
• Built and executed a lead nurture content and brand driven email program that brings leads closer to sales, and has attributed sales up to $100,000 to date.
• Cultivated relationships with outside vendors to facilitate execution of advertising, branded ad campaigns (both digital and print), video, contract production, proofing and print needs.

Stadtkreis 1 Altstadt, Zurich, CH

• Manage workflow and scheduling for Marketing Services organization, which included multiple designers, and copywriter within the organization. (35-40 projects in progress throughout a given week)
• Project management of creative asset conception and delivery for retail, online and B2B channels. Assets include electronic and print collateral, digital media, email marketing, in-product messaging, retail packaging.
• Cultivated relationships with outside vendors to facilitate execution of TV and radio advertising, branded ad campaigns (both digital and print), video, contract production, proofing and print needs.
• Led retail box production, including timely creation of North America retailer-specific (Best Buy and Staples, etc) packaging that maintained global branded packaging guidelines (40+ component variations).
• Manage a multi-year $3 million 98.5 Sports Hub program which included radio ads, online media, Deutsche Bank Golf tournament presence, and printed materials.
• Led creation of all creative assets for $1 million Kaspersky Partner Conference and the high-profile Kaspersky Government Forum, which featured speakers from government and international law enforcement

• Coordinated and executed multi-media marketing programs generating attendee registrations for events. Was able to reduce marketing spend from prior years while doing greater outreach.
• Interacted regularly with internal teams, including operations, public relations, creative, sales, and content departments, to determine messaging and coordinate all marketing efforts to ensure deliverables/budget.
• Cultivated relationships with outside vendors to facilitate execution of all marketing efforts including telemarketing, email marketing and data warehouse.
• While in this role I also maintained the roles and responsibilities set forth with the Cooperative Marketing Program. Developed budget tracking that all departments now use to track expense.
• Led department in transition to new registration and backend database system.

• Developed and managed execution of large direct mail and email campaigns.
• Selected and managed vendors to purchase external lists, fulfill printing needs, manage mailings, and solicit new list recommendations.
• Ensured programs/campaigns met goals through response testing.
• Collaborated with web team to provide user-friendly and easy online access to website.
• Cultivated relationships and ensured communication of uniform message by authorized agents.
• Exceeded goals to increase traffic and customers 10% by implementing holiday gift and paid search program.

US

• Successfully oversaw direct-mail program promoting all North American Events.
• Communicated cross-functionally to ensure consistency with marketing communications and print-production departments.
• Coordinated efforts and ensure deadlines/budget parameters were met.
• Cultivated relationships with outside vendors to facilitate quality and timely execution of marketing efforts.
• Teamed with IT to establish database to maintain and track essential information for each event.

Bachelor Of Science (B.S.), Business Administration And Management, General

High School