• Project management of creative asset conception and delivery with internal teams as well as outside marketing agencies. Assets include electronic and print collateral, digital media, email marketing, event branding/collateral, social media, sales enablement and web development that drive brand recognition and sales.• Work with core partners on co-branded marketing initiatives to enable sales• Event planning and execution of large events that draw $1 million in revenue associated.• Built and executed a lead nurture content and brand driven email program that brings leads closer to sales, and has attributed sales up to $100,000 to date.• Cultivated relationships with outside vendors to facilitate execution of advertising, branded ad campaigns (both digital and print), video, contract production, proofing and print needs.

• Manage workflow and scheduling for Marketing Services organization, which included multiple designers, and copywriter within the organization. (35-40 projects in progress throughout a given week)• Project management of creative asset conception and delivery for retail, online and B2B channels. Assets include electronic and print collateral, digital media, email marketing, in-product messaging, retail packaging, event branding/collateral, and web pages that helped drive sales.• Cultivated relationships with outside vendors to facilitate execution of TV and radio advertising, branded ad campaigns (both digital and print), video, contract production, proofing and print needs.• Led retail box production, including timely creation of North America retailer-specific (Best Buy and Staples, etc) packaging that maintained global branded packaging guidelines (40+ component variations).• Manage a multi-year $3 million 98.5 Sports Hub program which included radio ads, online media, Deutsche Bank Golf tournament presence, and printed materials.• Led creation of all creative assets for $1 million Kaspersky Partner Conference and the high-profile Kaspersky Government Forum, which featured speakers from government and international law enforcement• Ensure brand and messaging consistency for all collateral produced by the Marketing Services team.• Represent team as part of cross-functional product launch group with leaders throughout company

• Coordinated and executed multi-media marketing programs generating attendee registrations for events. Was able to reduce marketing spend from prior years while doing greater outreach.• Interacted regularly with internal teams, including operations, public relations, creative, sales, and content departments, to determine messaging and coordinate all marketing efforts to ensure deliverables/budget parameters were achieved. • Cultivated relationships with outside vendors to facilitate execution of all marketing efforts including telemarketing, email marketing and data warehouse. • While in this role I also maintained the roles and responsibilities set forth with the Cooperative Marketing Program. Developed budget tracking that all departments now use to track expense.• Led department in transition to new registration and backend database system.

• Developed and managed execution of large direct mail and email campaigns. • Selected and managed vendors to purchase external lists, fulfill printing needs, manage mailings, and solicit new list recommendations. • Ensured programs/campaigns met goals through response testing.• Collaborated with web team to provide user-friendly and easy online access to website. • Cultivated relationships and ensured communication of uniform message by authorized agents. • Exceeded goals to increase traffic and customers 10% by implementing holiday gift and paid search program.

• Successfully oversaw direct-mail program promoting all North American Events.• Communicated cross-functionally to ensure consistency with marketing communications and print-production departments. • Coordinated efforts and ensure deadlines/budget parameters were met. • Cultivated relationships with outside vendors to facilitate quality and timely execution of marketing efforts. • Teamed with IT to establish database to maintain and track essential information for each event.