Leader of agency management team (Directors of Production, Technology, Strategy, and Creative departments), while continuing as Director of Client Services, guiding agency operations to implement productivity and efficiency improvements. Work directly with GS partners and CFO to define business goals and develop strategy; oversee implementation of plans. Provide thought leadership and best practices around business transformation for the agency and for clients.

Head of Client Services team overseeing account management for all agency clients, including Mercury Marine, Harley-Davidson Motor Co., Harley-Davidson Museum, Roush Yates Engines, RKL eSolutions, ZOOM, and others. Responsible for the hiring, training, and overall performance of Account Managers. Developed and established business practices and processes for successful onboarding of clients and ongoing support for client retention and growth. Led strategic planning efforts for GS clients and the development of organic business opportunities. Collaboration with strategy, creative, and technology team leads; responsible for revenue assurance, monitoring, and reporting of revenue attainment against goals.

Consultant for Wisconsin Voices nonprofit network leaders, issue organizations and coalitions developing strategic marketing plans and communications to better engage constituencies and garner active support for their issues. Established a marcomm service hub for the Wisconsin Voices network of nonprofit organizations to develop message strategies, insight-driven communications and marketing plans to drive public action.

Led creative strategy and ideation for new business pitches and organic growth opportunities on key accounts with a specialty in experiential plans for consumer-packaged goods, marketing to women and family consumer targets. Developed pitch strategy with brand platforms premised on emerging trends and target insights; adapted existing brand campaigns to experiential marketing discipline – sponsorship activation, sales promotion, branded content, live events and tours for P&G, FX, Lowe’s Home Improvement, VISA, Dairy Queen, Hershey’s and others. > Creative strategist for P&G’s inaugural sponsorship of Team USA Family Home at Vancouver 2010 Olympic Games, completed in under 100 days. Followed with $8MM revenue for visitor engagement concepts and plans for P&G’s second Olympic sponsorship at London Games, expanded to two – Team USA Home and a Global Home.> Led successful pitch development for FX “American Horror Story” pre-debut promotion; later awarded Best Of Show at the 2012 United Adworkers’ Milwaukee 99 Awards.

Member of executive management team for Momentum’s Great Lakes offices under Great Lakes Managing Director. Led Milwaukee branch client services staff across key accounts, including Kraft Foods, KIWI Shoe Polish, OfficeMax, and Minute Maid. Led integrated marketing plan development spanning sponsorship planning, website design and promotions, direct marketing, event and entertainment marketing. Pro bono consulting work for Gabe’s My Heart support charity, providing partner opportunity assessment, partnership guidelines, awareness and fundraising strategies.> Driver of over $32MM in agency revenue over 8-year period.> Financial management of key accounts delivered 25%+ margin and 17% average organic growth> Award-winning work – 2 Gold Reggies, 1 Silver Reggie, 3 PRO Awards, 1 World PRO Award