Sharon Muriithi Email and Phone Number

Managing and optimizing the implementation of Channel Strategies. Increase the visibility and market share, whilst maintaining the overall volume and profitability through innovative trade and brand marketing activities. - Define medium and long-term strategies for the Channels with clear understanding of their decision making processes, strategies and expansion plans - Develop and implement Channel Plans in order to maximise volume, profit and share performance - Develop and maintain business relationships/ partnerships with the Channels - Define objectives, Recommend approach, Define merchandise policies, Define retail plannogramme guidelines and Define customer trading terms in the commercial planning, following guidelines from Head of Trade - Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved for the Channels - Manage budget for trade programmes developed for the Channels - Identify and develop business opportunities in strategic accounts - Accurately and effectively forecast appropriate production requirements by Account on a monthly basis to ensure an efficient supply chain capability and minimise out of stocks at the point of sale

 Providing day to day guidance on client service process, client | vendor |peer relationship management hence developing positive relationships across board  Overseeing the creation and implementation of effective of marketing strategies and plans corresponding to clients advertising objectives  Refreshing the agency credentials presentation document by updating it to reflect current professional integrated marketing communication agency status Coordination with creative, experiential and digital media departments on integrated marketing communications to produce synchronized advertising strategies and campaigns, getting them and proposed budgets approved  Consulting with clients and agency team on key business development avenues through innovation  Prospecting new business and directly managing projects  Keep company GM and MD abreast of team performance and progress on key advertising campaigns  Work closely with key departments e.g. – operations and production to implement and evaluate effective, profitable advertising campaigns

• Introduced an elaborate organizational and staff development path structure enhancing the efficiency and individual accountability of the team• Professional relationship management of current, prospect clients and vendors through calls, visits and problem resolution for strained relationships • Activated the use of social media platforms to share achievements of Special children through art and sensitization of the public through informative knowledge • Launched: The first special child Fun Day dubbed Watoto Pamoja .That will be an event held annually to celebrate the abilities of the special child.• Launched: A follow up Parents forum dubbed Wazazi Pamoja. A parent’s community focused on Empowering Special Children Parents.

Product Development ,marketing of products