- Manage full-service advertising agency, providing clients with innovative marketing strategies with expertise in digital and traditional media. - Oversee developing professional relationships, facilitating full project lifecycle, and managing budgets, forecasts, and financials. - Align strategies with clients’ goals by learning brand, vision, and target audience.- Promote reach of messaging by developing and executing innovative digital advertising and media campaigns.- Optimized brand awareness and consumer engagement by designing branded campaigns and modified templates.- Established Google Analytics, search campaigns, and custom audiences to push lower funnel conversions. - Led organic growth by implementing social media content calendars for start-up.- Conduct comprehensive media monitoring and analysis on consumer behavior, current trends, and competition, leveraging insights to make data-driven decisions.

- Managed all social and paid advertising units, supporting Direct-to-Consumer (DTC) and national brand initiatives.- Led migration of ongoing campaigns from Google Analytics to DV360, improving campaign efficiency and performance tracking.- Key contributor in DTC initiatives for prominent SSB brands, including Serta, Beautyrest, and Tuft & Needle.- Collaborated with cross-functional teams to facilitate a taxonomy restructure for analytics, leading to streamlined and insightful data framework.- Built, activated, and optimized paid media campaigns across various platforms, including YouTube, Google Ads, and Google DV360 for enhanced targeting and performance.- Developed and implemented Campaign Manager tags for all paid media, ensuring accurate tracking and measurement of success metrics.- Coordinated acquisition of all creative assets for comprehensive campaign execution.- Spearheaded buildout, activation, optimization, and creative development of social media channels, including Pinterest, Facebook, Instagram, and organic initiatives.Left due to reorg resulting from Chapter 11

- Oversaw end-to-end native ad and in-console gaming units, contributing to successful acquisition and brand initiatives. - Crafted compelling copy, selecting impactful images, and developing comprehensive campaign plans with benchmark goals. - Executed complex agile testing and analyzed campaign analytics to provide optimization recommendations and comprehensive final reports.- Spearheaded initiatives resulting in 68% improvement in Return on Ad Spend (ROAS) and reductions in Cost Per Click (CPC) and Cost Per Acquisition (CPA).- Pioneered cobranded sponsorships through Xbox within the gaming vertical, expanding brand visibility and strategic partnerships.- Led Discovery campaign test that surpassed performance benchmarks, garnering recognition with Google through a published case study.*Left due to layoff

- Managed Global paid marketing for offline and online and developed insightful marketing plans to drive demand generation. - Led report team in leveraging insights within marketing landscape and managed key strategic marketing projects from inception to execution. - Reported to Chief Marketing Officer & Vice President of Brand and provided strategic insight to regional senior management for decision making. - Developed media plans, including objectives, strategic briefs, tactics, and KPIs and extracted key learning from analytics to measure performance, optimize, and report. - Negotiated and executed media plans, including budgets, contracts with vendor partners, and creative materials- Used Marketo, Marin, Google Analytics, SEMRush, and ABM/DMP dashboards, along with StackAdapt, Terminus. - Managed production schedules and flowcharts, executed IOs, issued RFPs, and worked with creative and production teams to ensure deadlines were met.- Developed and implemented processes for continuous optimizations and incrementally testing.- Oversaw global media investment planning process on a monthly, quarterly, and annual basis.- Facilitated DSPs, SSP, and DMP, SEM, and transform, an in-house media department, internationally. - Created and measured MQLs, land conversions into SALs, and improved production of SQLs in alignment with Go-to-Market Strategy (GTMS).- Acted as agency lead for Traditional/Digital Media platforms for corporate. - Develop and present weekly, monthly, and annual performance reporting.- Planned and activated industry and product level digital campaigns at regional level for AWS, HCL, HCM, ERP, SCM, MFG/DIST, Retail, Aerospace, Birst, and Public Sector.*Left due to layoff

- Led digital channel media planning division for independent, Hispanic-owned, full-service advertising and marketing services agency focused on providing maximum ROI with cultural intelligence.- Associate Media Planning Director for Universal Studios, Lone Star Community College, Community Coffee, and United Airlines. Leveraged tools such as, Simmons, Nielsen, comScore, Strata, Bionic-Ad, and Asana.- Generated 50% increase in budgets for existing clients, leading to onboarding of new client partners. - Developed strategies and reporting to uncover micro-conversions that established baseline metrics, expanded persona targets, and created targeted messages through A/B testing. - Overcame limited inventory sources due to catastrophic weather by partnering with vendors to design custom advertising options that enhanced guerilla marketing strategy and resulted in high-impact units that fulfilled lead generation quotas for a major client.

- Channel Manager for all display, programmatic mobile, desktop, video, native TV, and OTT. - Provided direction, support, and insights for display channel while collaborating with social, PPC, and SEO teams. - Developed digital media’s strategic, tactical, and creative briefs for various marketing and communication needs.- Negotiated all buys or sponsorship inclusions, facilitating order, optimization, and creative changes after planning all display metrics. - Delivered input regarding website wireframes, ad development, and sequential steps to make sure campaigns succeed, focusing on last click conversation, retargeting, and brand awareness.- Communicated through external delivery paths such as presentation decks, conference calls, on/off site presentations, and custom dashboard presentations. Utilized internal project management platforms, including Workfront, Atlasssian, Trello, and JIRA. - Tools included The TradeDesk, GA, Adwords, GDN, FB/Twitter, Tableau, Sizmek, Taboola, OutBrain, StackAdapt, Google office, Slack, WorkFront, Atlasssian, Trello

- Clients included Tier 2 & 3 automotive, Carolina Area Honda Dealers Association, and Washington Area, Rhode Island and Southern Massachusetts Area, and Baltimore Area Honda Dealers, Heartland Honda, and Northwest Toyota Dealers Association. - Performed digital budget allocation, optimization, and activation in the form of buying and planning.- Digital strategy in mobile, tablet, and desktop using dynamic ads and streaming with overly components.- Launched OTT with reverse IP targeting as an integrated branding tactic between offline and online and ran social media campaigns on Facebook, Twitter, and Snapchat. - Implemented launch of 3rd party ad server, Sizmek (MediaMind), within 4 months of joining team and trained personnel on how to change ads, export analytics, and capabilities such as verification and Viewability reporting.

- Clients included Nokia, including Vertu line, and University of Phoenix.- Focused on integrated media, including custom OOH marketing sponsorships (SXSW, ESPN Fantasy Football, AMA's, Dark Knight Rises, Pink Malls), and EFT digital tablet strategies/analytics.- Integrated NAM reporting to international division and used variety of media software, DDS, MRI, comScore, and Kantar.*Left due to layoff

Clients: Arizona Office of Tourism, EVDI, City of Palm Desert, City of Glendale, NAUDigital Agency - Integrated Media

Clients: British Virgin Islands, VPG, Florida Pre-paid College Fund, eVamor, Flowers Foods, Party City, HGT, Urban Trust, Tower Hill Insurance and Hotel/Travel/Tourism properties; Luxury Resorts (LXR), Ritz-Carlton Club & Residence (RCDC), among others.