As an HR Generalist, I led the establishment of the HR Department from the ground up. With support, I designed and implemented new policies and systems, ensuring a solid foundation for organizational success.My responsibilities included maintaining an updated employee database, planning for workforce needs, overseeing performance management, formulating and implementing policies, conducting competency mapping, managing the recruitment process, overseeing appraisals, coordinating training and development initiatives, handling employee separations, and addressing employee grievances.

• Facilitated investment for companies seeking to invest in Catalonia from Kenya (and vice versa) through conducting market analysis, stakeholder mapping, regulation, and other consulting services

• Acquired an understanding of the principles and practices of marketing, planning, records management as well as selling strategies• Led new customer acquisition for new products by directly recruiting over one hundred new customers and two B2B partnerships for an experimental food delivery product. Increased sales by 115% by introducing cold calling campaigns. • Managed post-sale customer research and used this to capitalize on unmet market needs and generate customer referrals• Developed strong customer rapport, established business relationships and maintained deep knowledge of each clientWorking at SafeBoda was rewarding both professionally and personally.

• Analyzed markets to assess potential growth of new ventures• Attended conferences and meetings with potential stakeholders, market makers and investment partners• Sourced data from market reports, interviews and field visits to use as inputs into business plans • Produced ad hoc reports and documents for senior team members

• Designed a multi-pronged and comprehensive marketing strategy where the interaction between their brands and their audiences become more public which made new clients 40% readily accepting• Created competitor analysis reports conducting market research of product offerings, price points, client services (e.g., free training of doctors), business processes (e.g., stock check methodology)• Devised email marketing strategies and tailored according to customer segmentation and client needs. Developed according training drip campaigns• Cultivated and managed relationships with key clients, vendors and community partners