Worked together with businesses of all sizes to curate and execute effective design solutions unique to their needs. Provided design expertise for a variety of projects, including:• UX/UI & FRONT-END DEV: Performed user & competitor research, developed user personas, user flows, wireframes, & high fidelity prototypes. Established design systems for each product, ensuring responsiveness & scalability. • DIGITAL & PRINT ADVERTISING: Created ads & supporting assets for social media & print ad campaigns unique to clients’ brand image.• PUBLICATIONS & PRINT: Designed publication layouts for magazines, white papers, brochures, menus, reports, & much more.• BRANDING: Designed logos. Created brand guidelines & media to help establish brand presence (business cards, website, ads, etc.). • OTHER: Created video ad spots, training videos, & social media promotional videos. Laid out visually engaging presentations.

Collaborated with account executives, managing editors & art director to strategically develop B2B & B2C content marketing solutions through various platforms catered to our clients’ target audience. Worked on a variety of projects, including:• UX/UI: Created wireframes & high-fidelity mock-ups using Adobe Photoshop to design a website for website for Dallas Regional Chamber. • DIGITAL DESIGN: Created interactive & static infographics, emails, & content marketing assets.• BRANDING: Helped companies consolidate existing brand presence, created comprehensive brand guidelines, extensive marketing, & signage material.• PUBLICATIONS: Crafted designs for: magazines, annual reports, trend reports, catalogs, brochures. Designed an award-winning redesign of a bi-monthly magazine. Advertising: Developed ad concepts and a series of collateral pieces per campaign including posters, brochures, & various signage.• FILM & PHOTOGRAPHY: Created video ad spots & training videos. Art directed film & photo shoots. Shot photography for blog spots & ad campaigns.

Developed design concepts & materials for library events & programs• Created promotional materials including logos, posters, postcards, bookmarks, flyers, & badges.• Developed & established a personality & brand for the Early Learning team & overall library branches.• Created custom illustrations through Adobe Illustrator & developed a variety of characters & imagery catered to the library’s Early Learning section.

Worked closely with a team of journalists, copywriters, & designers to create monthly issues of HW magazine.• Collaborated with the art director to develop concepts & imagery appropriate for magazine publication content.• Guided a team to create imagery for featured content in magazine.• Worked together with businesses to help create & refresh brand & develop personalized advertisements.