I am described as a creative thinker, often seeing extreme possibilities. Perhaps this is also called being a big dreamer. One of my favorite sayings is “dream big, start small, and believe in all your dreams”. This philosophy is how I approach “place challenges” – dreaming big to position or reposition downtowns, cities, or destinations for their bright futures. The goal is to capitalize on “place potential” developing unique, strategic, and sustainable solutions while also adhering to government regulations, statutory requirements and most importantly, the community’s values and character. I am a place brand enthusiast. Every place has its own DNA and often it is either hidden or simply unknown. Through extensive market analysis and citizen engagement, place potential and personality emerge. The authentic place themes are then articulated through more than just a logo; the place brands and marketing strategies we develop are flexible visual language systems that support the full brand story. All I can really say is, #ilovewhatido when I have the opportunity to work with downtowns, cities or destinations to uncover and develop their beautiful identities. Finally, I am a skilled leader with extensive award-winning experience building community pride and consensus, attracting new businesses and solidifying quality of place. If your city or destination is looking for a fresh perspective and a dedicated, multi-disciplinary team (RMA) to help you solve a problem and reach your goals, please reach out -we'd love to connect with you.Specialties: Place branding, positioning, and marketing; place growth and development (sense of place/quality of place); community, social, cultural, and business development; economic development/redevelopment; event strategy and implementation; public/media communications and campaigns; research, situation/market analysis; strategic marketing and communications implementation plans