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Experienced Vice President Marketing with a demonstrated history of working in the entertainment industry, most recently determining the positioning and marketing requirements for European original TV series made for a global SVOD platform. Skilled in Creative, Agency Management, Digital Strategy, Advertising, PR and Comms, Strategic Commercial Partnerships, Film, Television and FMCG. Innovative, adaptable and enthusiastic professional, graduated from Bournemouth University. Co-exec sponsor of Women at Disney and member of BAFTA.
Freelance
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Freelance ConsultantFreelance Oct 2023 - Present
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Vice President Marketing: Emea Original Productions, Content Sales & Digital StoresThe Walt Disney Company Jan 2021 - Oct 2023London, England, United KingdomEMEA Original Productions Marketing- Manage the strategy, positioning and planning process to deliver on-platform, marketing and publicity assets in anticipation of the Original series launching globally on Disney+, working closely with the production team, production companies and local Disney+ marketing/comms teams. - Managing award strategy and coordination with international TV Festivals for EMEA original productions- Briefing and managing unit publicists, photographers, creative agencies and multiple internal stakeholders across the scripted and non-scripted original portfolio (including Extraordinary, Save our Squad with David Beckham, Oussekine and Finding Michael).EMEA Content Sales Marketing & Digital Stores (Digital Home Entertainment)- Building and implementing the pre and post sale strategy to support the content portfolio with internal and external TV broadcast and digital partners across EMEA - Working closely with digital stores to effectively market new release titles in the digital home entertainment window. Planning media campaign strategies to optimise the support for these movies- Acted as co-exec sponsor of Women at Disney in the UK- Member of BAFTA and WFTV -
Vice President, Marketing & Digital Account ManagementThe Walt Disney Company Nov 1995 - Jan 2021London, United KingdomVice President of Marketing for Disney Media Distribution and Partnerships & Promotions EMEA: - Led and implemented the marketing strategy to represent the extensive Disney portfolio with TV and digital partners, pre and post sale- Built and activated long-term partnerships with complementary brands to optimise the content and drive revenue opportunities, working with all lines of business within the company- Managed the trade events and trade marketing for the partnerships & promotions business -
Exec Director, MarketingThe Walt Disney Company 1995 - 2011Managed the trade marketing for Disney Media Distribution -
Exec Director, MarketingThe Walt Disney Company 1995 - 2011
Sharon Williams Skills
Sharon Williams Education Details
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Public Relations -
Penglais, Aberystwyth
Frequently Asked Questions about Sharon Williams
What company does Sharon Williams work for?
Sharon Williams works for Freelance
What is Sharon Williams's role at the current company?
Sharon Williams's current role is Vice President, Marketing.
What is Sharon Williams's email address?
Sharon Williams's email address is sh****@****ney.com
What is Sharon Williams's direct phone number?
Sharon Williams's direct phone number is +181854*****
What schools did Sharon Williams attend?
Sharon Williams attended Bournemouth University, Penglais, Aberystwyth.
What skills is Sharon Williams known for?
Sharon Williams has skills like Entertainment, New Media, Digital Media, Marketing, Television, Publicity, Digital Marketing, Digital Strategy, Broadcast, Advertising, Content Strategy, Film.
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Sharon Williams
Birmingham -
Sharon Williams
Derby2blindveterans.org.uk, careandrepair.org.uk -
1ventrica.co.uk
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