Cross vertical specialist (Technology, Healthcare and Consumer verticals) to develop integratedmarketing communication plans (offline and online)• Worked across verticals to understand the challenge and target audience, generate insightsand develop integrated communication plans accordingly• Worked with advertising agencies and brand managers to develop communicationstrategies that would then help in developing communication plans• Developed and implemented Sabre Award… Show more Cross vertical specialist (Technology, Healthcare and Consumer verticals) to develop integratedmarketing communication plans (offline and online)• Worked across verticals to understand the challenge and target audience, generate insightsand develop integrated communication plans accordingly• Worked with advertising agencies and brand managers to develop communicationstrategies that would then help in developing communication plans• Developed and implemented Sabre Award winning campaign for Cadbury Celebrations in 2012(for media relations) which included designing a communication approach in coordination withthe brand manager, advertising and media buying agenciesLead of the PRactice Seed• Headed the start-up focused vertical, The PRactice Seed• Was responsible for business development, budget management of the vertical (expenses andtalent management based on income generated by clients), team development across levelsand client management.• Worked with start-ups like Milk Route (brand launched by MYA in 2012-2013), LIFE (brandlaunched by Diatrends in 2013), Rainmaker (the maker of mylaw.net) and Nav BharatDemocratic Party (launched in 2013 for 2014 elections)• Developed the most suited and effective integrated communication plans for clients based onstart-up challenges like budget constraints to help meet their business objectives• Consulted with marketing teams to give ideas on positioning of the brand, positioning of brandambassadors (Example: Rahul Dravid and Ramya for Milk Route) and overall growth of thebrand Show less

Managed PR for Infosys and Microsoft GTSC. * Developed and implemented communication strategies for clients to build a brand; drew attention to various business offerings which in turn met their business objectives.* Built and maintained client and media relationships and served as a primary point of contact* Worked closely with corporate communications; got an opportunity to interact with the company's leadership teams and get a glimpse of the company’s business and management of… Show more Managed PR for Infosys and Microsoft GTSC. * Developed and implemented communication strategies for clients to build a brand; drew attention to various business offerings which in turn met their business objectives.* Built and maintained client and media relationships and served as a primary point of contact* Worked closely with corporate communications; got an opportunity to interact with the company's leadership teams and get a glimpse of the company’s business and management of its stakeholder relationships.* Managed various client events- press conferences, release of Infosys’ quarterly financial results, Infosys’ Annual General Meeting, high profile visitor events, etc.* Developed and implemented an all India campaign for the launch of the Infosys Prize in 2009 followed by the Infosys Prize 2010. Show less

Mostly worked on CAD and Finite Element Analysis - crash analysis for internal car systems - seating and IP