Managing Principal
CurrentAs Managing Principal of Berbay Marketing & Public Relations, Sharon leads a team in the development and execution of innovative marketing programs that drive growth for professional services firms in law, finance and real estate. Widely-recognized as a strategic marketing and PR leader within the professional services industry, Sharon has been quoted in the Los Angeles Times, the Wall Street Journal and The Los Angeles Business Journal among others, is published on a regular basis in The Recorder, RainToday.com, Bloomberg Law and Bankruptcy Law 360, and is a featured speaker at industry conferences and events. She has presented marketing segments on nationally-broadcasted television programs, and taught Marketing Plan Development at UCLA Extension. Areas of expertise include: Strategic marketing and communication plan development and execution, target market penetration and lead generation, brand management, marketing plan development, public relations, litigation public relations, nominations & rankings, website development and revitalization, advertising, online marketing and social media.