• Working alongside executive leadership to develop strategies to introduce DreamBeacon to community and industry partners as a solution for minority students.• Assisting with event management of annual virtual conferences and programming for over 800 college students across the country• Copywriting internal and external communications, overseeing Social Media strategies, calendars, and content, and configuring SEO best practices via Google Search Console.• Led the development of DreamBeacon's brand story, mission statement, vision statement, and slogan and successfully relaunched DreamBeacon's website, including those branding, copy, and marketing materials.

• Lead recruitment and retention activities for the School of Agricultural and Natural Sciences - compromised of the Department of Agriculture, the Department of Natural Sciences, and the Department of Human Ecology• Maintaining and developing relationships with key stakeholders to increase funding and visibility for the School of Agricultural and Natural Sciences• Working directly with the university's USDA liaison for the 1890 Program to strengthen the relationship between USDA and the university, attract students to a career in agriculture, food, or related sciences, and increase UMES' involvement in USDA programs and services• Spearheading the marketing plan for the official introduction of the new Bachelors of Science program in Fashion Merchandising under the Department of Human Ecology by strategically identifying industry partners to create a pipeline to externships, internships, and employment for studentsAdditional Duties:• Coordinator for Maryland Youth Institute for the World Food Prize• Advisor for the UMES Chapter of MANRRS (Minorities in Agriculture, Natural Resources, and Related Sciences)• Campus Coordinator, Thurgood Marshall College Fund

• Pitched and coordinated interviews with platforms in three international markets to introduce the clients’ brand and services in those respective regions and adjusted messaging to increase relevance and impact• Drafted marketing plans with the Maiden + John team for clients introducing themselves to the U.S. market• Supported the Public Policy team in media pitching and monitoring in the Roe v. Wade reversal by the Supreme Court• Supported senior leadership by producing first drafts of talking points, press releases, and other external messaging and strategy decks, and conducted routine media monitoring, newsjacking efforts to insert the client in trending media conversations, and curated media lists• Coordinated and actively participated in client meetings, drafted agendas and follow-up messages confirming next steps, and developed weekly reporting recapping all account activity

• Led strategy development for ten clients in the lifestyle space, focusing on positioning them as a thought-leader or the brand as a trailblazer in their respective industries.• Developed story angles to pitch to media to keep the client or brand relevant and update targeted Media Lists, PR Plans, and Press Releases.• Generated over 149 Million impressions of organic media coverage for clients/brands by pitching editors and coordinating interviews with the client and/or client team • Developed internal standard operating procedures to track progress and media impressions of secured press placements for the client/brand account

• Assisted BET Corporate Communications team on the red carpet for award shows• Coordinated media and talent check-in and escorted media to their slots on the red carpet• Escorted honorees, nominees, celebrity talent, and special guests on the red carpet for interviews and other activations with the network or corporate sponsors

• Provisioned, configured and deployed Pathable websites and Native phone applications for customers using a web-based management dashboard.• Managed and educated 15+ conference planners, at a time, and other customers on the use of the community tools using the phone, e-mail, and Zoom/web conferencing.• Provided Tier 1 support to conference planners and attendees and translate technical products and services into meaningful value for customers• Utilized Salesforce alongside the Sales team to track customer progress, satisfaction, and retention rate

• Developed and provide historical reference for library holdings • Audited contents and recorded/identified any missing content.• Reviewed, cataloged, and data-entered archive submissions into the library database (ALIAS)

• Assisted IMG's Production Team in Gallery I & Gallery II alongside Leads and Venue Managers• Assisted designers' PR teams in preparation and clean up • Ushered editors, photographers, celebrities, and honorary guests into exclusive shows at Spring Studios

*Campus Ambassador of the Month for November/ December 2019• Planned and executed experiential marketing activations for Coca-Cola brands on campus and for major national and regional partners like NCAA alongside Coca-Cola Consolidated Marketing Asset Manager• Generated over 2 million impressions in a semester through on-campus experiential marketing activations and personal social media campaign #SharonACoke• Coordinated with Coca-Cola Consolidated Headquarters in Charlotte, NC, and Regional Office in Salisbury, MD, to transport products to campus and/or local events

• Worked directly with students on campus and professional staff to conduct building meetings, programs, room inspections• Filed paperwork such as program/ budget requests, bills (the financial penalty for failure to comply with guidelines of the building of residence)• Planned and executed community events for on-campus students

• Prepared the Class of 2019 for life after their undergraduate careers through a series of professional development sessions• Developed a student advisory board for all five schools that make up the University of Maryland Eastern Shore. This helped students have a direct line of communication to faculty within their respective departments

Accommodated residents living on my assigned floor while also working with my Area Director to maintain community living standards conducive to learning

• Assisted BET Corporate Communications team on the red carpet for award shows• Coordinated media and talent check-in and escorted media to their slots on the red carpet• Escorted honorees, nominees, celebrity talent, and special guests on the red carpet for interviews and other activations with the network or corporate sponsors

• Work alongside leadership at the Office of the Secretary, Office of Partnerships & Public Engagement (OPPE)• Develop strategies and digital content that targets and engages youth with the Office of Communications• Identified potential organizations to partner with to execute the goal of increasing awareness around Urban Farming and other initiatives within USDA (i.e: Farm Bill, Loans for Rural & Suburban Home Buyers, and more)

- Performing a remote marketing internship with the public relations firm currently representing several high-end clients in entertainment, sports, and beauty- Working alongside my partner to develop strategic marketing plans for the company’s growth- Managing weekly projects developing marketing campaigns to attract new clients.

- An on-site internship working with MD DNR’s Power Plant Research Program to develop a business plan for a biomass power plant in Somerset County, Maryland- Interacting with the multiple departments in DNR and agencies that PPRP interacts with- Researching and observing the new biomass, Switchgrass- Determining whether the power plant will be economically viable and presenting final plan to senior executives of DNR.