Building Marketing Strategies as well as implementing plans for new brands into Edcon Business. Successfully launched a number of new international brands to South AfricaCurrently managing the following brands: River Island, Topshop Topman, Mango, Lipsy, TM Lewin, Dune London, Dr Martens, Inglot, La Senza and Accessorize, Jigsaw, Calvin Klein , Vince Camuto, Jessica Simpson and CR7Liaising with International brands.Marketing Strategy Development for SA Market.Agency briefings and agency management.Digital and Social Media Management.Direct Marketing.Event and Launch Management.Ongoing marketing through the line.PR and sponsorship management.Have successfully launched and worked on 23 International Brands in South Africa, including top international brands such as River Island, Topshop, Dr Martens, Calvin Klein and Vince Dune London.Signed exclusive Sponsorship deals for the business including sponsorship of Cricket South Africa for TM Lewin.

Head up PR as well as all Events, Sponsorship and Store Marketing for Edgars Department Stores across Edgars, New Brands, Boardman, Red Square and Edgars Active.Media Management.Writing Press Releases.Q&A with relevant executives.Media Negotiation for Sponsorships.All Customer and Media Events.Manage all in-store radio and in-store TV with suppliers.Manage all store activations and events.Seasonal Media Days.Monthly brief management from publications.

Market analysis including analysing competitors and market trendsInternal data analysis including business intelligence data, sales data and category trended analysis.Managing creative process including briefing agency and media, reviewing creative in line with the brand, managing timelines, media schedules as well as post mortem analysis for all campaigns.Managed all marketing processes including line reviews, marketing laydowns, product reviews and space reviews for categories.Developed the new Brand Strategy for Boardmans business and worked on a number of new brand initiatives including introduction of Source at Boardmans.

In my role as Group Project Manager I reported directly into CEO Steve Ross and CE of Edgars Departments Stores Hugues Witvoet. In this role I worked on a number of projects across Edcon Department Stores including:Developing Edgars Department Strategy, Marketing Plan and Budgeting Process Process Management: streamlining marketing processes including Line Reviews Product Reviews, Space Reviews and Laydowns.Developing private label strategies for Edgars in house brands including Free 2BU, Kelso, Stone Harbour, J-exchange, MH, Charter Club and Penny C.

Brand Strategies: Brand Positioning and Brand Essence (Identifying areas of differentiation for business).Communication Models: timing of communication to key target markets.Creative Platforms: BIG IDEAS for campaigns.Customer Insights and Target Market analysis. Competitor and Market Research Analysis.Absa Capital: Launched the Absa Capital brand through developing their new positioning strategy as well as working with creative team to develop the new look and feel within the brand. Developed the ABSA CAPITAL – “Born to Redefine” campaign.Absa Wealth: Worked on the launch of Absa Wealth in alignment to Barclays Wealth. Edgars Department Stores: Worked on the Edgars Brand strategy Ola Milky Lane: Developed new Brand Key for OML brand based on customer research, AMPS data analysis, internal data analysis, franchisee interviews and executive interviews.Arthur Kaplan: Developed annual brand and competitor review and conducted in-depth market analysis to reposition the Arthur Kaplan Brand and develop a Creative Strategy.SABC: Developed SABC 3 brand positioning strategy for SABC pitch. Develop Metro FM Creative Strategy for SABC pitch.

South African Tourism Industry: Developed customer segmentation model, including redefining the key focus segments for measuring Brand Health in 12 different countries. Developed 5-year brand reviews for South African performance in Global Tourism. South African Broadcasting Industry: Mapped out the organisation’s key strategic decisions and developed a portfolio map for the various departments. Developed and fielded a pilot brand tracking tool to test brand awareness and performance in South Africa for SABC1, SABC 2, SABC 3, eTV and DSTV. South African Beverages Sector: Market-to-Consumer project that included developing a Customer Segmentation model with Customer Portfolio’s for the Premium Alcoholic Beverage Sector. Banking and Financial Sector: Developed a corporate and market entry strategy for the low income-housing sector through identifying key inefficiencies and opportunities in the market.