Sharon Elswick Email & Phone Number

Richmond, Va, Us

Richmond, Virginia, United States

As the Director of Customer Experience for RD Mobile, I helped associations leverage technology to deliver engagement and increase non-dues revenue. I enjoyed traveling the world presenting at association industry events sharing revenue-generation best practices and integrated marketing strategies.Within RD Mobile, I drove each team to converge and focus their talents on our association customers. With the customer as the epicenter of all decisions and activity, we delivered a superior… Show more As the Director of Customer Experience for RD Mobile, I helped associations leverage technology to deliver engagement and increase non-dues revenue. I enjoyed traveling the world presenting at association industry events sharing revenue-generation best practices and integrated marketing strategies.Within RD Mobile, I drove each team to converge and focus their talents on our association customers. With the customer as the epicenter of all decisions and activity, we delivered a superior platform and support, allowing customers to focus on their mission, not their technology.Responsible for developing scalable and repeatable processes to manage the entire customer lifecycle. Collaborate with CEO, President, Vice-President of Development, Sales, Product Specialists, Marketing, and Accounting to drive product and process to support customer success. Presented at tradeshow conferences on non-dues revenue strategy, engagement, and member retention. Developed and supported VIP partners, resellers, and third-party integrations to drive revenue opportunities. Established and maintained relationships with existing customers by strategically consulting and responding to their needs, converting those opportunities into sales. Created and executed customer communications strategy to solidify adoption and influence expansion and renewals. Show less

Virginia

Sold reservation and hotel management SaaS to lodging properties across North America. Developed forward-thinking articles and webinars on marketing and communications strategies. Consulted with hotels, inns, and other lodging properties on developing a strong marketing and revenue strategy. Presented educational webinar content at regional association conferences. Crafted the top downloaded article from my own business marketing strategy, “[Slow Season Checklist] How to Prep Your Property for… Show more Sold reservation and hotel management SaaS to lodging properties across North America. Developed forward-thinking articles and webinars on marketing and communications strategies. Consulted with hotels, inns, and other lodging properties on developing a strong marketing and revenue strategy. Presented educational webinar content at regional association conferences. Crafted the top downloaded article from my own business marketing strategy, “[Slow Season Checklist] How to Prep Your Property for the Best Year Yet.” Consistently maintained Top Sales position with a 45% close rate. Implemented inter-departmental enterprise-wide ideas and solutions. Cultivated relationships with national and state associations to enhance positioning as top sponsor and solidify the sales funnel. Delivered analysis of technology needs and industry trends to chief executives. Developed email campaigns, call scripts, competitive analysis, and processes for the sales department. Conducted the full life cycle sales process, from lead generation to closing. Show less

Responsible for growing and running a successful Main Street boutique inn. Created an outstanding repeat customer base (57%) through immersive area knowledge, unique packaging, execution on every detail, and delivering outstanding customer service. Responsibilities included: rebranded a 15-year old business; developed and executed comprehensive marketing ecosystem of all digital assets, travel packages creation, full life-cycle of guest communications, and online review management; hired… Show more Responsible for growing and running a successful Main Street boutique inn. Created an outstanding repeat customer base (57%) through immersive area knowledge, unique packaging, execution on every detail, and delivering outstanding customer service. Responsibilities included: rebranded a 15-year old business; developed and executed comprehensive marketing ecosystem of all digital assets, travel packages creation, full life-cycle of guest communications, and online review management; hired website design and photography firms and managed project execution; partnered with local businesses to create and coordinate experiential travel packages; managed the budget; trained and supervised part-time employees; organized all daily operations; implemented an unwavering Buy Local policy for all purchases, including: organic produce and breakfast meats, coffee/tea/wine/beer, guest room amenities, branded gift shop items, office supplies, mattresses, etc.; created and cooked locally-sourced made-from-scratch daily menus; and offered concierge services. Show less

Orange, Va

Elected President for two (2) terms. Solidified the value proposition for both association members and the regional tourism community in a rapidly evolving tourism industry. Tripled partnership agreements with regional tourism businesses. Retained and grew membership by 22%. Spearheaded a rebranding and subsequent website redesign, marketing plan, and unique partner-inclusive travel packages. Established a leadership hub for the regional tourism industry and related legislative concerns.

Orange, Va

Held VP and Secretarial positions on the local Downtown Alliance Board. Responsible for Town's Economic Development, Event Planning, Sub-Committee Project Development, Membership Growth, and Town Relations. Created and implemented successful "Edible Festival" that ran for four (4) years; with an average of 1000 attendees each year. This event brought attention to the food progressiveness of a small town (Orange, VA) to attract Main Street economic development in the Makers and artisan… Show more Held VP and Secretarial positions on the local Downtown Alliance Board. Responsible for Town's Economic Development, Event Planning, Sub-Committee Project Development, Membership Growth, and Town Relations. Created and implemented successful "Edible Festival" that ran for four (4) years; with an average of 1000 attendees each year. This event brought attention to the food progressiveness of a small town (Orange, VA) to attract Main Street economic development in the Makers and artisan food industries.Created concept and led a team to implement the "Holiday Village" festival and local business event. Delivered 200% more holiday sales for Main Street businesses, highlighted area artisans, and solidified Downtown Orange as a high-value shopping experience. Managed all branding, advertising, vendor/town/public communications, and publicity. The event capitalized on the charm of the downtown area, the uniqueness of the existing businesses, and the numerous events organically happening in the immediate area. A capstone event centered around a holiday shopping experience involving the whole community, drawing shoppers from Charlottesville and other larger populated surrounding cities. Show less

• Cultivated relationships to develop new customer base within the federal technology industry, including evaluating their marketing needs and recommending campaigns based on requirements.• Created new accounts that generated $500,000 in print, online and events revenue within a year.• Surpassed sales expectations each month for four consecutive quarters. Averaged 115% of quota.• Generated $50,000 in incremental revenue per special publication project.

• Achieved a $6 million return on investment over 3 years.• Executed marketing plans that expanded sales from $9 million to $40 million in 3 years.• Managed a $500K yearly marketing budget while conducting forecasting and ROI analysis.• Conducted market research to develop messaging and an integrated market strategy.• Generated sales leads through branding and integrated marketing campaigns.• Penetrated government accounts by creating and maintaining strategic partner… Show more • Achieved a $6 million return on investment over 3 years.• Executed marketing plans that expanded sales from $9 million to $40 million in 3 years.• Managed a $500K yearly marketing budget while conducting forecasting and ROI analysis.• Conducted market research to develop messaging and an integrated market strategy.• Generated sales leads through branding and integrated marketing campaigns.• Penetrated government accounts by creating and maintaining strategic partner relationships.• Formulated co-op marketing strategies with federal re-seller partners.• Developed and managed public relations activities such as case studies, referrals, and editorials.• Planned and implemented government marketing initiatives such as tradeshows, mail campaigns, advertisements, seminars, and events.• Hired and managed ad agency to produce all government collateral, including advertisements, direct mail, sales sheets, signage, and promotional items. Show less

• Developed requirements, test cases and scenarios to support business rules and development efforts.• Performed System Integration and Systems Acceptance tests for software and web applications.• Presented test results to clients and Independent Quality Control Units.