Sharon Elswick Email & Phone Number

Richmond, VA, US

Richmond, Virginia, United States

As the Director of Customer Experience for RD Mobile, I helped associations leverage technology to deliver engagement and increase non-dues revenue. I enjoyed traveling the world presenting at association industry events sharing revenue-generation best practices and integrated marketing strategies.Within RD Mobile, I drove each team to converge and focus.

Virginia

Sold reservation and hotel management SaaS to lodging properties across North America. Developed forward-thinking articles and webinars on marketing and communications strategies. Consulted with hotels, inns, and other lodging properties on developing a strong marketing and revenue strategy. Presented educational webinar content at regional association.

Responsible for growing and running a successful Main Street boutique inn. Created an outstanding repeat customer base (57%) through immersive area knowledge, unique packaging, execution on every detail, and delivering outstanding customer service. Responsibilities included: rebranded a 15-year old business; developed and executed comprehensive marketing.

Orange, VA

Elected President for two (2) terms. Solidified the value proposition for both association members and the regional tourism community in a rapidly evolving tourism industry. Tripled partnership agreements with regional tourism businesses. Retained and grew membership by 22%. Spearheaded a rebranding and subsequent website redesign, marketing plan, and.

Orange, VA

Held VP and Secretarial positions on the local Downtown Alliance Board. Responsible for Town's Economic Development, Event Planning, Sub-Committee Project Development, Membership Growth, and Town Relations. Created and implemented successful "Edible Festival" that ran for four (4) years; with an average of 1000 attendees each year. This event brought.

• Cultivated relationships to develop new customer base within the federal technology industry, including evaluating their marketing needs and recommending campaigns based on requirements.
• Created new accounts that generated $500,000 in print, online and events revenue within a year.
• Surpassed sales expectations each month for four consecutive quarters. Averaged 115% of quota.
• Generated $50,000 in incremental revenue per special publication project.

• Achieved a $6 million return on investment over 3 years.
• Executed marketing plans that expanded sales from $9 million to $40 million in 3 years.
• Managed a $500K yearly marketing budget while conducting forecasting and ROI analysis.
• Conducted market research to develop messaging and an integrated market strategy.
• Generated sales leads through branding and integrated marketing campaigns.
• Penetrated government accounts by creating and maintaining strategic partner… Show more

• Developed requirements, test cases and scenarios to support business rules and development efforts.
• Performed System Integration and Systems Acceptance tests for software and web applications.
• Presented test results to clients and Independent Quality Control Units.