Manager Of Marketing And Public Relations
Madison, Wi
Started at Olbrich as Public Relations Coordinator; promoted to Manager of Marketing and Public Relations; Senior Marketing and Communications Coordinator; and Marketing Specialist and Publications Editor. Initiated public relations program at Olbrich when annual attendance was 60,000; developed public relations and marketing programs as attendance grew to more than 250,000. Consistently fostered positive relationships with media to raise Olbrich’s visibility. In 2013, promotion for Olbrich… Show more Started at Olbrich as Public Relations Coordinator; promoted to Manager of Marketing and Public Relations; Senior Marketing and Communications Coordinator; and Marketing Specialist and Publications Editor. Initiated public relations program at Olbrich when annual attendance was 60,000; developed public relations and marketing programs as attendance grew to more than 250,000. Consistently fostered positive relationships with media to raise Olbrich’s visibility. In 2013, promotion for Olbrich resulted in 50 feature stories, 25 interviews, and 150 photos in local, regional, and national media. Developed publicity campaigns, including writing press releases, taking photographs, and soliciting media coverage. Worked with teams to develop branding and marketing plans; website, social media, and e-newsletter programs. Supported fundraising, sponsorship, and donor relations programs. Wrote and managed general advertising campaigns. Hired, trained, and supervised staff and interns. Created and managed Olbrich’s Facebook page and daily interactions. Wrote features for website and e-newsletters. As project manager, editor, and writer, developed 20-page newsletter into full-color publication. Wrote and produced promotional visitor guides. Established Olbrich as a charter member of the Travel Green Wisconsin program. Show less