Sharon Dsouza Email & Phone Number

Mumbai, Maharashtra, India

Heading the West Region Sales for Zee Live the Content & IP led vertical of ZEEL which focuses on creating memorable On Ground & Digital experiences through Live stream for its audiences.- Creating IP's, Content building and Brand solution offerings to brands and signing them as Sponsor’s on events like Supermoon, It’s a Girl Thing, Bharat ka Arth & The India Shayari Project and creating New IP’s for clients of the West Region.- Servicing the clients of the region independently and handling a Team.- On Boarded New clients and building brands through content piece creations and offerings acrossOn Ground, On Air, Digital and Social media, Culture & Partnerships.

Mumbai

Heading the West & North Region for Publishing, Responsible for generating Sales for Broadcasters, Clients & Agencies, Radio Stations, Digital & OTT Platforms, Movie Studios & Production companies.Responsible for Content AcquisitionHandling a Team Playing a National role & Responsible for identifying Syndication Partnership with TV Channels, Digital & International PlatformsDriving New Business though Global Key Accounts & Establishing Strategic Partnerships to increase Revenue.Managing Rights and Monetization of Saregama's Music Publishing assets across local and international catalogue in the Global and Local markets, respectively.

Mumbai Area, India

MTV, MTV Indies & MTV Beats- Brand Solutions (FCT Sales, Digital, AFP, On-Ground & Sponsorship's)Job involves selling Air time and Brand solutions for MTV- the No 1 Youth Brand & customizing Content led integration ideas In-show, On-air, On-ground & Digital for various clients. Handling the region sales responsible for delivering month on month revenues for MTV Clients and servicing the region independently and handling a Team.- Successfully delivered fully Customized client projects like – MTV Pantaloons Style Superstars Nano Drive with MTV- Tata Motors Parle MTV The Junkyard Project CK1 Music Video- Launch of CK1 & Vini Cosmetics- Fogg on MTV’s 1st Fiction show- Consistently on-boarded sponsors for MTV’S biggest show Roadies for the last 8 seasons- Worked on both the Brand Launch’s for MTV Indies & MTV Beats- Responsible for delivering month on month Revenues for MTV clients in the West region- Servicing the clients of the West region independently and handling a Team - Also responsible for working on AFPS’ & Brand Solutions for clients- Collaborating with other brands in the cluster i.e. English & Youth cluster to maximize clients share of wallet (SOW)- Actively year on year done New Business Development (NBD) in order to maximize revenues.- Working closely with cross functional teams in the Business Unit on Brand briefs & Customized solutions including MIS reports ie- analyzing the Adex & Sales Data- Strong knowledge of Digital Sales- Won Awards such as Rockstar & Star Performer for various quarters over the years.

Mumbai Area, India

Mumbai

Job involved selling Air time for Zee Marathi.- It also included identification of potential clients and initiation and finalization of discussions to meet their requirements- Agencies serviced were: Mindshare ABG, Lodestar, Carat, OMD, Quadrant and Network etc.- Tapping New Clients and extensively capture and monetize revenues from the Retail Market and increase spends.- Ensure Target achievement through sales acquisition Via Existing & New Advertisers.- Monitor the implementation of the signed business to ensure committed deliveries within the signed campaign periods which shall lead to long-term mutually profitable business relations.

Mumbai

- Developed and presented to investors marketing portion of business plan for several media projects- Analyzed the effectiveness of various advertisement strategies- Maintained client distribution lists and coordinated quarterly and ad-hoc mailings to clients- Analyzed effectiveness of different commercial strategies- In charge of customer queries and grievances- Created excellent platforms for clients in various months of service- Boosted sales and trial use of brands through creation of innovative sale-out mechanism that proved measurably more effective than classic programs- Coordinating with several advertising agencies used to develop new marketing projects- Introduce various innovations in print to attract non advertisers- Achieved highest growth rate- Help in conceptualizing various events handled by the department- Star performer for the last Quarter

Mumbai, Maharashtra, India