Sharon Dash Email & Phone Number

Natick, Ma, Us

Natick, Ma, Us

Boston, Ma, Us

Boston, Ma, Us

Led strategy, planning, execution and measurement for search engine optimization and marketing programs across consumer, small business, investments and commercial lines of business. I partnered with key stakeholders on website strategy and ensuring SEO best practices are integrated into all digital assets and marketing campaigns. I directed the SEO agency in developing strategy, establishing KPIs and reporting, and improving conversions and engagement through content, design and technical updates.Highlights include:• Overhauling SEO by scaling and bringing strategic focus to the program, defining specific goals and KPIs and enhancing reporting.• Increasing technical health score and organic search conversions.• Key stakeholder in managing a multi-phase transformation initiative to redesign Bank’s website. • Aligning SEO and SEM efforts to gain greater efficiencies and impact, spearheading collaboration with paid search team. Merchandising Manager2016 – 2022 I built a robust in-branch marketing program, transforming approach by establishing structure, defining strategy and roadmap, and managing creative development and execution for print and digital collateral, ATM messaging, and website billboards. Established and maintained calendar to allocate messaging across more than 100 assets monthly, and collaborated with cross-functional teams and external vendors to ensure effective execution within 500+ branches.Successes included:• Spearheading communications hierarchy and ensuring brand alignment within the branches, streamlining messaging visibility and frequency. • Improving digital merchandising presence in branches, collaborating with the transformation team to design new displays and optimize placements to enhance visibility for marketing messages. • Increasing engagement from branch colleagues to local and regional executives, improving branch compliance with new campaigns to 99%.

Providence, Rhode Island, Us

I led strategy and execution for complex, enterprise-wide integrated brand, marketing and advertising initiatives to drive awareness and customer engagement, and promote community and partnership support. Hands-on development for advertising campaigns across broadcast, print, radio and OOH channels to support product launches and individual lines of business. I ensured alignment with brand standards and integrated marketing strategy for sponsorships, promotions, product marketing, merchandising, digital, communications and public affairs, while ensuring programs achieved business goals, critical deadlines and budget parameters. I collaborated with media and analytics partners to measure effectiveness of media spend and provide direction for improvement. I developed forecasts and planning budgets, and consistently managed an annual budget within 1%. Achievements included:• Developing strategy, casting guidelines and best practices for an innovative advertising campaign featuring employees, enabling a sustainable multi-year campaign including 50+ employees.• Directing messaging strategy development for Bank’s rebranding effort to align branding across locations, including renaming over 200 retail branches regionally, and lines of business nationally. • Skilled management of the OOH campaign for new checking product launch in 3 major urban markets, executing 4 transit station dominations and 400 billboards to drive awareness and new accounts. • Supporting naming rights sponsorship at Citizens Bank Park, leading creative development across print, radio, and outdoor advertising channels.• Leading creative development and production for print and digital assets to support the Bank’s IPO in 2014, producing new ads and video for stock exchange announcement within an aggressive 4-week timeframe.

Washington, District Of Columbia, Us

Drove strategic development and execution of integrated marketing, branding and communications plans for this commercial real estate finance organization. I expanded the firm’s reach and awareness by building comprehensive marketing and communications programs including public relations, sales collateral, digital marketing campaigns, events and website design across multiple lines of business. I oversaw budgets, timelines and reporting and managed internal stakeholder relationships.Successes included:• Initiating the firm’s first national media relations campaign, collaborating with the external agency to expand reach and implementing a system to measure coverage, effectiveness and awareness.• Revamping the strategy for tradeshow and conference participation to maximize visibility, identifying speaking opportunities, establishing sponsorships, overseeing events and managing communications.• Spearheading an email marketing program to promote brand and increase client engagement, directing agency in creating templates and implementing tracking for direct marketing and email campaigns. • Leading corporate website redesign to improve engagement and user experiences, collaborating with internal stakeholders and external vendors on needs analysis, content development, information architecture, design, CMS and establishing reporting to enable future optimization.

Managed all marketing communications and marketing support for ATLAS Communities, a national nonprofit, fee-for-service comprehensive school reform design.

Managed the sales process for online marketplace for relocation information and services.