Sharon Dash Email & Phone Number

Natick, MA, US

Boston, MA, US

Boston, MA, US

• Led strategy, planning, execution and measurement for search engine optimization and marketing programs across consumer, small business, investments and commercial lines of business. I partnered with key stakeholders.
• Overhauling SEO by scaling and bringing strategic focus to the program, defining specific goals and KPIs and enhancing reporting.
• Increasing technical health score and organic search conversions.
• Key stakeholder in managing a multi-phase transformation initiative to redesign Bank’s website.
• Aligning SEO and SEM efforts to gain greater efficiencies and impact, spearheading collaboration with paid search team. Merchandising Manager2016 – 2022 I built a robust in-branch marketing program, transforming.
• Spearheading communications hierarchy and ensuring brand alignment within the branches, streamlining messaging visibility and frequency.

Providence, Rhode Island, US

• I led strategy and execution for complex, enterprise-wide integrated brand, marketing and advertising initiatives to drive awareness and customer engagement, and promote community and partnership support. Hands-on.
• Developing strategy, casting guidelines and best practices for an innovative advertising campaign featuring employees, enabling a sustainable multi-year campaign including 50+ employees.
• Directing messaging strategy development for Bank’s rebranding effort to align branding across locations, including renaming over 200 retail branches regionally, and lines of business nationally.
• Skilled management of the OOH campaign for new checking product launch in 3 major urban markets, executing 4 transit station dominations and 400 billboards to drive awareness and new accounts.
• Supporting naming rights sponsorship at Citizens Bank Park, leading creative development across print, radio, and outdoor advertising channels.
• Leading creative development and production for print and digital assets to support the Bank’s IPO in 2014, producing new ads and video for stock exchange announcement within an aggressive 4-week timeframe.

Washington, District Of Columbia, US

• Drove strategic development and execution of integrated marketing, branding and communications plans for this commercial real estate finance organization. I expanded the firm’s reach and awareness by building.
• Initiating the firm’s first national media relations campaign, collaborating with the external agency to expand reach and implementing a system to measure coverage, effectiveness and awareness.
• Revamping the strategy for tradeshow and conference participation to maximize visibility, identifying speaking opportunities, establishing sponsorships, overseeing events and managing communications.
• Spearheading an email marketing program to promote brand and increase client engagement, directing agency in creating templates and implementing tracking for direct marketing and email campaigns.
• Leading corporate website redesign to improve engagement and user experiences, collaborating with internal stakeholders and external vendors on needs analysis, content development, information architecture, design, CMS.

Managed all marketing communications and marketing support for ATLAS Communities, a national nonprofit, fee-for-service comprehensive school reform design.

Managed the sales process for online marketplace for relocation information and services.