Provides digital marketing services to small business clients seeking to generate leads and increase business. • Manages projects to develop lead generation websites for businesses in a variety of industries and vertical markets; all sites are fully responsive for optimal viewing across all platforms• Identifies changes required to website content, linking and other factors to improve SEO positions for target keywords• Develops digital information products geared toward online marketers; tools include software, templates, video training courses, promotional materials and website content• Implements paid advertising campaigns for businesses in a variety of industries and vertical markets• Optimizes landing pages to increase conversion and improve performance• Manages the development of content for client websites as needed• Deploys content across major digital channels• Plans and implements SEO campaigns, including keyword research and selection, content creation, on-page/off-page optimization• Plans and oversees development of SEO optimized marketing content for client websites, including homepage, category pages, static content and promotions• Monitors SEO results and optimizes to maintain high rankings • Utilizes Google Analytics and tracking technology to analyze website traffic and visitor behavior• Writes proposals, reports and recommendations as needed