• Retrieve data from Google Analytics 4 to analyze user behavior, make informed decisions, and implement A/B testing to continuously improve landing page performance.• Utilize SEMrush and other competitive analysis tools to research keywords and identify opportunities to outperform competitors. • Utilize best practices in design, layout, and persuasive copywriting to optimize landing page performance and maximize conversions.• Conduct thorough keyword research, optimize ad copy, monitor performance metrics, and implement strategic adjustments to improve campaign effectiveness within Google Ads.

• Oversaw end-to-end management of email campaigns, including contact database maintenance, content creation, distribution, and comprehensive analysis of results to optimize campaign performance.• Ensured consistent messaging across all marketing channels by utilizing a digital asset management database, overseeing digital and print asset management, and enforcing brand guidelines.

• Developed and executed successful Google Ads campaigns to drive conversions and maximize ROI. • Strategized, created, and implemented email marketing campaigns to nurture leads and drive customer engagement. • Utilized Google Analytics UA to gather and analyze data, providing valuable insights into campaign performance, user behavior, and conversion tracking. • Applied CRO techniques to continuously improve campaign performance and website conversion rates. Conducted A/B testing, analyzed user behavior, and implemented data-driven optimizations to maximize conversions and improve user experience.

• Demonstrated strong verbal and written communication skills in both English and Spanish, effectively conveying complex information and addressing customer concerns professionally and empathetically.• Effectively resolved customer issues and inquiries in a timely manner, utilizing strong analytical and problem-solving skills to identify root causes and provide appropriate solutions.• Developed a deep understanding of company products and services, enabling accurate and detailed responses to customer inquiries and the ability to provide product recommendations and upsell opportunities.• Built and maintained positive and professional relationships with clients, fostering customer loyalty and repeat business.

• Spearheaded the design and development of a premium leggings line using organic materials, ensuring adherence to rigorous sustainability and environmental standards.• Optimized the supply chain by sourcing organic materials and forging strong partnerships with suppliers, balancing eco-friendliness with quality and cost-efficiency.• Crafted a distinctive brand identity and marketing strategy, effectively communicating the company’s values and product benefits to targeted audiences.• Managed the creation and enhancement of an e-commerce platform, improving user experience, integrating secure payment systems, and leveraging social media to boost sales.• Cultivated customer loyalty through exceptional service and personalized engagement, strengthening brand relationships and enhancing customer satisfaction.