Sharon Espinal Email & Phone Number

Omaha, NE, US

Toronto, CA

• Retrieve data from Google Analytics 4 to analyze user behavior, make informed decisions, and implement A/B testing to continuously improve landing page performance.
• Utilize SEMrush and other competitive analysis tools to research keywords and identify opportunities to outperform competitors.
• Utilize best practices in design, layout, and persuasive copywriting to optimize landing page performance and maximize conversions.
• Conduct thorough keyword research, optimize ad copy, monitor performance metrics, and implement strategic adjustments to improve campaign effectiveness within Google Ads.

Omaha, NE, US

• Oversaw end-to-end management of email campaigns, including contact database maintenance, content creation, distribution, and comprehensive analysis of results to optimize campaign performance.
• Ensured consistent messaging across all marketing channels by utilizing a digital asset management database, overseeing digital and print asset management, and enforcing brand guidelines.

Toronto, CA

• Developed and executed successful Google Ads campaigns to drive conversions and maximize ROI.
• Strategized, created, and implemented email marketing campaigns to nurture leads and drive customer engagement.
• Utilized Google Analytics UA to gather and analyze data, providing valuable insights into campaign performance, user behavior, and conversion tracking.
• Applied CRO techniques to continuously improve campaign performance and website conversion rates. Conducted A/B testing, analyzed user behavior, and implemented data-driven optimizations to maximize conversions and.

Toronto, Ontario, CA

• Demonstrated strong verbal and written communication skills in both English and Spanish, effectively conveying complex information and addressing customer concerns professionally and empathetically.
• Effectively resolved customer issues and inquiries in a timely manner, utilizing strong analytical and problem-solving skills to identify root causes and provide appropriate solutions.
• Developed a deep understanding of company products and services, enabling accurate and detailed responses to customer inquiries and the ability to provide product recommendations and upsell opportunities.
• Built and maintained positive and professional relationships with clients, fostering customer loyalty and repeat business.

• Spearheaded the design and development of a premium leggings line using organic materials, ensuring adherence to rigorous sustainability and environmental standards.
• Optimized the supply chain by sourcing organic materials and forging strong partnerships with suppliers, balancing eco-friendliness with quality and cost-efficiency.
• Crafted a distinctive brand identity and marketing strategy, effectively communicating the company’s values and product benefits to targeted audiences.
• Managed the creation and enhancement of an e-commerce platform, improving user experience, integrating secure payment systems, and leveraging social media to boost sales.
• Cultivated customer loyalty through exceptional service and personalized engagement, strengthening brand relationships and enhancing customer satisfaction.

Bachelor'S Degree, Information Technology

Fashion Design