Sharon Stidham, Mba, Ph.D. Email & Phone Number

Springfield, IL, US

Springfield, Illinois, United States

• Created Communications team to advocate for School of Education (SOE) programs, degrees, and other offerings. Articulated and implemented product management and marketing strategies across multiple channels, including.
• Established effective operating models and systems; Instituted organizational continuous improvement processes; Track and report measurements associated with all communications channels; Refined social media.
• Unified disparate recruitment outreach efforts into integrated marketing plans, featuring media relations, internal and external communications, branding and website development, leveraging best practices and ongoing.
• Product marketing of all programs offered by the SOE; Research, evaluate, and implement innovative approaches to address the emerging needs of prospective students, including diverse, underrepresented, and.
• Created 16 program-specific subdomain websites, collectively representing 75 degree, program and certificate options, in coordination with key stakeholders at the SOE and College levels.
• Project managed 30 direct email campaigns targeting prospective SOE students; Over 3,200 individuals received customized letters after expressing interest in SOE programs;. Applications increased 13%, and enrollments.

Blacksburg, Virginia, United States

• Defined, structured and conducted qualitative and quantitative analyses on topics in education and education policy, drawing conclusions, communicating results and practical and future research recommendations.
• Performed integrative review, examining the studies into the learner flow experience during digitally-based games for learning gameplay. Created comprehensive guides to enable effective communication and collaboration.
• Performed statistical analyses on testing and performance results of over 23,000 secondary students, evaluating their performance over a decade, seeking to understand the relationship between algebraic readiness in 8th.
• Developed and presented workshops to instruct adult students in effective writing practices, successful conference proposal creation, transitioning from business to academic writing styles, and creating professional.

Blacksburg, Virginia, United States

• Advised prospective applicants on a 1:1 basis on educator preparation programs, staying abreast of state learning objectives, teacher licensure and course requirements, and alternative certification policies and.
• Consulted current and prospective students on Virginia teacher licensure requirements, testing standards, academic requirements for licensure and for Virginia Tech’s 13 teacher licensure programs, and specifics related.
• Administered website and updated comprehensive information on all programs and related requirements, including testing, academic and experience prerequisites.

• Served as a member of the Board of Directors and as an operations consultant, offering a strategic eye for non-profit oriented business opportunities, a firm hands-on understanding of higher education, corporate, and.
• Developed and presented reports on monthly, quarterly, and annual financial information to the Executive Board and Chief Executive Officer; Provided actionable suggestions and analyses. Created new budget development.
• Provided comprehensive operational support for all AECT operations, including managing contractors and volunteers, overseeing vendor relationships, and managing marketing/communication vendor efforts. Streamlined AECT.
• Provided logistics and scheduling for over 800 academic presentations and related events for the AECT 2023 Annual Convention. Created Volunteer and Facilitator recruitment, communications, and management processes.

Blacksburg, Virginia, United States

• Governed organizational communications as key liaison between university administration and nearly 6,000 students. Partnered with main university communications office in message coordination. Managed online platforms.
• Designed and launched new website and integrated new social media management plan, ensuring greater consistency, clarity and strategy for outbound communications.
• Codified branding standards and created process guides and templates, easing ongoing administration and adoption.
• Refreshed visuals by designing new organizational logo and broadening representation of diverse populations.

• Presided over program management and fundraising, administering $175K budget for graduate-level offerings, including $75K student travel grant program, $50K research program and $50K annual research symposium.
• Served as Research Symposium Chair from Sep. 2018 – Jun. 2019.
• Transitioned 2020 symposium to virtual asynchronous and synchronous event due to pandemic with only 2 weeks’ notice; managed submissions, recruited evaluators, implemented virtual presentations and trained presenters.
• Provided scholarship funding above dollars allocated for 2019 and 2020 events, raising additional $20k and $24K respectively.

• Responsible for the administration and fundraising efforts for the annual Graduate Student Research Symposium, managing approximately $50,000 in funds.
• Fundraising efforts exceeded previous seven year's worth of efforts, with nearly $22,000 raised to provide scholarships to winners, and to cover operating costs for the day.
• Program management of entire effort, culminating with the day of presentations, keynote speaker presentation, awards ceremony and banquet, and distribution of awards.
• Recruited presenters, judges, and volunteers.
• Reviewed all abstracts and selected top proposals for each of the categories.

• Defined and created strategic solutions for rural and semi-rural telecommunications clients.
• Identified potential markets and customers, evaluated opportunities and needs for targeted customers, and created pricing proposals for the Sales department. Reduced time to quote creation by 75%, enabled growth of.
• Created Revenue Assurance and Cost Control Department responsible for all pricing, costing, and revenue assurance pricing policies and programs, defined price structure policy for long distance and voice products for.
• Developed and implemented invoice reconciliation control processes and procedures to validate usage and facility invoicing, tracking, reporting and payment, and to drive the dispute process. Confirmed accuracy of data.
• Developed financial case analysis for cloud storage product concept, detailing multiple scenarios over varying years, with industry standard opt-in rates (low, medium, and high). Analyzed and priced all elements.

Springfield, Illinois Area

• Taught undergraduate courses in international marketing, management, operations, professional presence, program management, project management and business strategies. Ensured integrity and continuity of learning.
• Delivered lessons and instruction using various delivery methods – virtual, hybrid and traditional classroom models.
• Created assessments, including tests and quizzes, and all other course materials, in alignment with instructional objectives and institutional goals.

• Founded international organization promoting professional training, standardized assessment and advancement practices, and appreciation of Irish Dance, with 87 member schools across the U.S., Canada and Australia..
• Tripled membership within five years through direct communications strategy, growing from 30 to 90 member schools.
• Served as primary spokesperson, representing organization and regarded as authority in Irish dance media.
• Hosted up to 300 competitors and netted $300K in proceeds from local, regional, national and international events.
• Forged new competition opportunities and expanded industry acceptance of training and certifications through partnerships with World Irish Dance Association (WIDA) and Cumann Rince Gaelach (CRG).
• Developed instructional programs, including distance training, certifications and evaluations for adjudicators and teachers – instituting increasingly objective scoring process for participants.