Sharon Graber Email & Phone Number

Geneva, Ge, Ch

Geneva, Switzerland

Geneva, Switzerland

Geneva, Switzerland

Remote

Digimentors is a full service agency that specializes in TV-style virtual and hybrid events, social, mobile, and digital marketing consulting. Provided consultation as a content creator and social media strategist. Led and managed various client projects focused on digital and social marketing strategy including all social platforms, website, newsletters, and emails. Developed the client brand by understanding their target audience, voice, tone, and messaging. Developed and executed digital and social plans, roadmaps, calendars, processes for client projects. Developed digital communication strategies for campaigns, projects, and events. Managed day-to-day digital/social activity and the content calendar, scheduling content using digital communications tools for some client situations. Created digital communications reports including social media analytics and website analytics on content performance to improve engagement and overall social media strategy.Clients included:Southern Poverty Law CenterWalk-In GYN CareHip Hop Public Health

New York City Metropolitan Area

Provided consultation as a content writer, social media manager, and communications strategist.

New York, New York

Successfully developed internal and external communications strategies while overseeing content management. Managed and scheduled paid and organic daily content for the Conservancy’s social media platforms, including Instagram, Facebook, Twitter, and LinkedIn. Worked collaboratively with photographers and videographers in order to create social media content. Utilized digital tools for social media management, which included Sprout Social, Later, Adobe Creative Suite, SharePoint, and Hive. Generated weekly social media analytic reports and analyzed data in order to improve content creation and plans and increase engagement. Notable Contributions: • Oversaw crisis communications during the COVID-19 pandemic by reaching park goers via social media channels, providing important safety information, and creating a way to bring the park to people at home. • Effectively sourced, created, implemented, and led internal and external communications programs while promoting the organization and its goals. • Increased awareness of the Conservancy, events, and tours by creating and implementing engaging digital campaign strategies.• Supported programs and events for external partners and internal clients by creating curated social media campaigns and weekly content.

New York, New York

Oversaw the UNEP’s New York office’s social media presences which included regular content creation for Twitter and Facebook. Worked collaboratively on strategic communications planning that contributed to UNEP’s mission while increasing the visibility of the organization and raising public awareness. Organized press briefings for report launches and key events. Monitored and analyzed online conversions and identified opportunities for environmental issues. Notable Contributions: • Managed media interviews with UNEP Goodwill Ambassadors during the 74th UN General Assembly. • Participated and made contributions regarding messaging and activities during weekly UN Climate Summit Global Communications Group meetings.• Identified the most effective communication channels and tactics in order to reach goals while developing partnerships with external and UN partners on key events and programs.

New York, New York

Developed communication strategies for clients in order to mobilize their expansive impact through storytelling. Created comprehensive content strategies for social media and website platforms while ensuring cohesive branding and messaging throughout. Assisted clients in creating content for employee websites, branding campaigns, and internal digital newsletters. Notable Contributions: • Wrote content for a Fortune 500 company’s internal communications website. • Specialized in writing content for brands and organizations with a focus on internal and external communications.• Recognized as an expert in general communications for international, non-profit, and private organizations.

Greater New York City Area

Directed all communications initiatives which included digital content, campaigns, and new business development for this top lifestyle brand. Created workflow for the marketing team while managing team roles in order to ensure efficient production of social media and website content. Led teams in all phases of daily content created which encompassed producing, styling, and approving creative assets for social media, e-commerce, the website, emails, ads, digital campaigns, and marketing materials. Additionally, served as project manager for all marketing projects and oversaw the marketing budget and content planner. Notable Contributions: • Created a public voice for the brand and repositioned it to be more consumer facing by leveraging Instagram, Pinterest, and Facebook social media platforms. • Generated brand awareness by developing key partnerships and fostering relationships with influencers and brands. • Managed the website’s redesign of its architecture and content by working collaboratively with developers, designers, and writers.

Geneva Area, Switzerland

Created communications plans for global campaigns and supported objectives for the organization by writing and editing digital content and performing photo research. Traveled to locations and managed the crew in order to create video and web stories for the UN website. Developed and implemented strategies for branding, digital, social, celebrity engagement, print, advocacy, and video projects. Additionally, provided departments in the office with expertise on strategic planning, key messages, and digital projects for internal communications.Notable Contributions: • Successfully produced an internal event for World Humanitarian Day.• Oversaw a high-level internal communications campaign with content creation for website, social media, and project management for launch event.• Oversaw a photo exhibition for the Human Rights Day campaign in Geneva and curated the exhibit, handled all logistics, promoted through exhibit through digital campaigns, and produced and launched the event which brought in high level stakeholders and celebrity recognition.

Geneva Area, Switzerland

Developed and implemented strategic communications plans and proposals for global campaigns and projects in order to build awareness and support objectives, initiatives and goals for this UN Agency. Completed planning for digital, social media, intranet, public relations and video strategies. Produced and wrote multi-channel content to support campaign initiatives, intranet, and the public website. Utilized email marketing tools and content management systems. Notable Contributions: • Managed the celebrity engagement program by maintaining relationships and creating projects with Los Angeles-based consultant, artists, and partners.• Led media outreach and oversaw logistics for interviews in Europe and the United States. • Provided strategic counsel and communications expertise to internal clients on developing campaign goals and objectives.

Geneva Area, Switzerland

Wrote, researched, and edited editorial content for the public website. Developed and coordinated high-level events and global campaigns with internal stakeholders. Strategized and wrote content and creative assets for conferences, high-level meetings, events, and campaigns. Notable Contributions: • Served as the project manager and onsite producer for external and internal events and conferences.

Greater New York City Area

Provided consultation on content strategy for IntraLinks' website and marketing material. Wrote and edited case studies, blog content, and brochures for marketing department on a per-project basis.

Paris Area, France

Contributed as a blog writer for France 24's blog section on home design, food, fashion, art, and antiquing in Paris.

Paris Area, France

Created a blog focused on design, art, and lifestyle in Paris. Produced weekly articles with multimedia including slideshows and videos as lead writer, photographer, and producer of online content. Promoted blog by managing Scout Paris Facebook page and contributing as guest writer for other blogs about Paris. Monitored site traffic using Google Analytics and Facebook Insights.

Geneva, Switzerland

Produced web content, pitched story ideas, edited articles, and performed photo research. Responsible for various projects for the UN Human Rights Day campaign including developing and editing online content, social media management, media outreach, and event planning.

Paris, France

Wrote editorial content on fashion and beauty for the newly launched website.

Greater New York City Area

Edited and wrote features for various print and online media projects. Performed styling and production work for retail and media projects. Managed location scouting for New York photo shoots.

Greater New York City Area

Planned a top-rated section on arts and antiques with leading story direction, assigning stories, editing, writing features, market reporting, sourcing product, and art direction. Directed monthly photo shoots with budget management, logistics, styling, managing a team, and story development. Project manager for special features on collecting and artisans. Produced editorial content for magazine's website.

Greater New York City Area

Wrote and produced monthly features on travel, home decor, and designers. Produced photo shoots by handling logistics, developing story ideas, and supervising shoots. Planned editorial calendar and edited a monthly section on antiques and travel.

Master’S Degree, Global Communications

Bachelor’S Degree, English & Journalism