Develop and execute SEO strategies for clients in the auto industry, increasing organic traffic by 25% and conversions by 10%Conduct keyword research, on-page optimization, and link building to improve search engine rankings and visibilityAnalyze website performance data using Google Analytics and other tools to identify improvement areas and growth opportunitiesCollaborate with cross-functional teams, including content creators, web developers, and account managers, to ensure best practices and client goals are metManage and mentor a team of 16 SEO/Content specialists, providing guidance and training on SEO best practices and techniquesLead consumer brand team email initiatives, aligning and executing weekly email, newsletter, and direct mail campaigns to key dealership groupsDeliver consistent enterprise usable standard ways of working, including CRM delivery frameworks and toolsEnsure OEM compliance needs, track industry impacts to marketing programs, and manage vendor relationshipsEnable new processes that create efficiency and agility and guide team members and the agency in new ways of executing tacticsDemonstrate business acumen, organizational assessment, creativity, interpersonal skills, and quantitative analytical abilitiesCommunicate effectively with a diverse group of technical and non-technical peopleShow passion for user experience, technology, and digital transformation

Served as a spokesperson for Autism Speaks, inspiring people to build a more inclusive, understanding, and accepting world for individuals with autism.Advocated for access to care, insurance coverage, and support at all levels, from federal to grassroots, to improve the lives of individuals with autism and their families.Represented District IL-09 and collaborated with legislators and community leaders to advance policies that support individuals with autism.Facilitated the sharing of resources and connections to help families in real time.Contributed to fueling research that has life-enhancing, lifelong impacts for people with autism.

Developed clear and concise messaging for highly technical content, web pages, and marketing materials targeted at the international Loyola community, including students, staff, and faculty.Served as a team member tasked with writing, editing, and proofreading web pages and migrating them to the new Loyola.edu website.Formulated and implemented SEO strategies to maximize online traffic for Loyola.edu, including optimizing web pages for search and the phone help line.Contributed as a member of the social media strategy team, creating, targeting, launching, and tracking social media campaigns for Loyola IT Security content across platforms such as Instagram, Facebook, Twitter, and high traffic athletic web pages.Made informed decisions on behalf of Loyola objectives, trained and motivated executives, staff, clients, and customers throughout the University community, and utilized data and Microsoft Security to develop Loyola IT as a leader in community development and loyalty building with high engagement, while endorsing best practices.

Developed and executed comprehensive communication strategies to enhance brand recognition and increase visibility as Director of Media and Public Relations for the George Trois GroupManaged all media relations, including press releases, interviews, and media inquiries, while leveraging social media platforms to engage with key audiencesCollaborated with internal stakeholders to create marketing materials and manage the company's digital presenceSuccessfully elevated the George Trois Group's profile within the industry and beyond through strategic communication initiatives and effective media engagementOversaw all aspects of media relations, ensuring consistent messaging and brand positioning across all channelsProduced compelling marketing materials to effectively showcase the company's offerings and unique value propositionMaintained a strong social media presence and engaged with key stakeholders to foster positive brand sentiment and increase awarenessMonitored media coverage and provided regular reports to internal teams, identifying areas for improvement and opportunities for growthDemonstrated strong leadership and communication skills, working effectively with cross-functional teams to achieve shared goals and objectives.

As a skilled marketer and CEO of a media agency, I specialize in utilizing business goals and brand voice to generate effective marketing campaigns. With 17 years of experience as an SEO Manager, I am an expert in keyword research and analysis and SEO strategy development and execution. My leadership skills have enabled me to develop and manage successful teams that deliver results for our clients.Experience:Utilize business goals and brand voice to generate effective marketing campaignsAnalyze company data through Google Analytics to make informed decisions regarding marketing channels, audience segmentation, and areas of improvement on a client siteMaximize features on behalf of clients, including Roll-Up Reporting, Custom Funnels, Unsampled Reports, and Custom Tables to drive business goalsThink critically about brand content across various platforms, including website, Facebook, Twitter, and LinkedInCreate, target, launch, and track social media campaignsHave a clear understanding of the scope of digital marketing, from social to display and email marketingMake informed decisions on behalf of clients' objectives and follow up with training, using data and PYTHON, motivating and messaging executives, staff, clients, and customers throughout the organization to develop and endorse best practicesLead and manage successful teams that deliver results for our clientsAward-Winning Editor and JournalistSkilled at providing original creative content, including website content and community-building social media posts on multiple platformsLead community development and loyalty building with high engagementSkills:Keyword research and analysisSEO strategy development and executionLeadership and team managementGoogle AnalyticsSocial media campaign creation and management

Assist VP with strong strategic support around digital reporting, metrics and data analysis.

Graduate Student studying Policy and Advocacy for Developmental Disabilities.

As Editor-in-Chief, I led the website editorial department, managing several direct reports including the Assistant Editor for Cruise Critic, the Bargain Box Editor, the Advertising Assistant, and 35 freelance writers. In a multifaceted role, I oversaw all aspects of the content creation and production process, collaborating closely with Production, Technology, and Business Development teams to ensure project goals and action items were accomplished. I also created and implemented schedules and deadlines, delegated duties, and managed the budget and third-party content contracts.Selected Accomplishments:Boosted website traffic by 65% by leveraging various metrics and analytics.Conducted the first-ever virtual cruise live at sea on NCL's solar eclipse cruise in the North Sea with former astronaut Buzz Aldrin.Established myself as a Subject Matter Expert (SME) on consumer travel and cruise industries, authoring material published in leading publications such as Men’s Health, USA Today, InStyle, CruiseCritic.com, Travel Weekly, Insight Guide to North American Cruising, and Travel + Leisure.Quoted as an expert in leading publications including USA Today, Wall Street Journal, Washington Post, Chicago Tribune, LA Times, New York Times, and Miami Herald.Contributed informed travel expertise during several crises, including 9/11, SARS, and Norovirus, and served on panels to discuss consumer travel, cruise, and ports.

As Assistant Editor, I successfully executed editorial licensing agreements with America Online, Expedia, Travelocity, and Orbitz, and managed the day-to-day operations of each agreement. I also authored and edited the Bargain Box Deals on a daily basis, as well as published numerous feature articles. Additionally, I utilized my knowledge of website maintenance practices to develop a site index and proofed all content before publishing it.Selected Accomplishments:Recognized for exceptional writing and editing skills, which contributed to my promotion to Editor-in-Chief.

Program Director of The Community College Faculty Program (CCFP), formerly the Mid-Career Fellowship Program, is an opportunity for New Jersey community college faculty members and administrators to undertake advanced study. The Community College Faculty Program allows selected faculty from New Jersey community colleges to:✯ Enroll at a premier university to further cultivate their understanding of the subjects they teach,Consult with distinguished scholars in a variety of fields, and become part of a unique academic community.

Assisted Development team to achieve strategic goals to meet the needs of our alumni.Developed strategies and an agenda of professional programs to achieve and surpass Alumni Relations goals.Planned, implemented, and managed a variety of events, including reunion programs and alumni awards.✯Identified, trained, and managed alumni volunteer committees.✯Cultivated and managed relationships with Alumni, student leaders, vendors, faculty, and staff.✯Created brochures and other written communications for alumni activities.Managed direct mail program and database development.

CHINFO - ERINGServed as PAO for USNavy on behalf of Admiral Pease, USNTS Clearance