Sharon Herrman Email & Phone Number

Fairfield, Ct, Us

Fairfield, Connecticut, United States

MarketingEvolved provides strategic brand marketing, digital transformation guidance, and practical, hands-on strategies for growth.We help senior-level executives in consumer products, ecommerce, and digital marketing sectors who are facing overwhelming pressure to adapt and leverage new AI and digital marketing strategies to achieve significant revenue growth, lead digital transformations, and drive market leadership through proven strategic and practical leadership. Our expertise includes a proven track record, industry recognition, credentialed coaching, and knowledge base optimized with AI-efficient strategies.Our process involves:A holistic approach - Integrating strategic and practical expertise in traditional and digital strategies to generate comprehensive omnichannel strategiesProven expertise - Extensive experience and success with leading brands generating significant revenue, and a successful track record as an entrepreneur.Ecommerce innovation - Deep experience in launching websites ensures a smooth, successful rollout of new ecommerce businesses, having anticipated the challenges, streamlined processes, and deployed tools and tactics to avoid costly delays or other potential risks, and ensuring a seamless user experience.DOWNLOAD our FREE Shopify Success Playbook - it's a comprehensive guide to optimizing the performance of your ecommerce business! Find it at our website.

Stratford, Ct

Bigga Balls, LLC is a division of 60+ year old family-business with a successful track record in utility and municipal infrastructure construction and a passion for golf. Development of the Bigga Balls golf ball brand concept and product line was pursued unsuccessfully for several years before my leadership.As Director of Marketing, successfully launched the Bigga Balls brand and product line of 10 golf ball and golf accessories within 20 months, generating the first sale via paid advertising within 16 days and the first sale via Amazon within 52 days.Led an 8 member team of vendors to provide branding, digital advertising, website development, off-shore sourcing, inventory and 3PL services. Assembled a 4 member internal team, hiring a dedicated media and content developer for social media and influencer development, and integrating financial reporting and accounting functions into the Shopify platform.• Set the foundation for brand and revenue growth by repositioning the brand from a limited novelty golf ball to a broader performance-based golf lifestyle brand.• Recommended a business strategy including branding options, a comprehensive product road map, pricing and distribution strategies to management, convincing them of the need for golf accessories to drive merchandising strategies. Assessed profitability scenarios with proforma P&L’s.• Created an omnichannel marketing plan to launch the business:- Led paid media agencies on digital marketing campaigns for PPC, paid social and programmatic advertising, providing strategic direction audience targeting, content and ad creation. Set and monitored KPI and budget objectives.- Established and manage the Amazon Seller Central channel, creating brand and product content and directing advertising agency in the optimization of PPC advertising.- Manage Shopify website, optimizing product listings, monitoring orders, and maintaining technical functionality.

Fairfield, Connecticut, United States

Developed and taught a 13 week graduate course on Digital Advertising as an ecommerce digital marketing strategist and practitioner, covering the fundamentals of strategic digital marketing plans, market research and avatar development, competitive analysis, strategic and creative execution through Meta, Google, programmatic, social media, influencer and email channels, and analysis and reporting via GA4.

Fairfield, Ct

Re-engaged with company to address impact of IOS14 restrictions on traffic and conversions. Led major improvements to the company’s Shopify website, online advertising strategy, seo, email automation and social media presence.• Engaged an ad agency to run Google Ads, Shopping and Display campaign, improving sales conversion by 12%. Boosted organic traffic with improved seo by 30%.• Created an automated video funnel advertising campaign on Facebook, driving email acquisition up by 15% and sales conversions by 8%..

Danbury, Connecticut, United States

Guideposts is a faith-based non-profit organization with 250 employees founded by Norman Vincent Peale, dedicated to inspiring spiritual well-being through charitable giving, email outreach, magazines, fiction and non-fiction books. As Digital Marketing Manager, I was a key implementor of the “digital-first” strategy to upgrade ecommerce capabilities to Magento 2 and merge traditional direct mail marketing strategies with online marketing to drive revenue and email acquisition.• Successfully integrated digital marketing strategies into 12 major book product launches by collaborating with various departments (product, editorial, web development, operations, creative and social media) to develop required digital assets and content, and to review deliverables to support launches, sales and fulfillment.• Managed online advertising with notable results, including a $1 million Facebook ad spend yielding a net profit of $1.4 million, and a $1 million Google ad spend resulting in $800k in profitability.• Pioneered the company’s inaugural “mid-funnel” integrated marketing campaign to build a pipeline of high-interest prospects to support a book series launch. Surpassed acquisition targets by an impressive 325% while reducing costs per name by 50% and exceeded sales conversion rate by 12%. This initiative used lead magnets on Facebook to capture emails, initiated dedicated drip campaigns with bonus content and product discounts, and executed retargeting efforts on Facebook.

Fairfield, Ct

Zelda’s Song is a start-up ecommerce company and brand on the Shopify platform dedicated to the love of pets, expressed via personalized pet-themed keepsake photo jewelry, pet motif jewelry and matching collars for dogs. All products are manufactured and customer orders assembled in Providence, RI.Created and executed comprehensive brand, product development, sourcing, website, operations, trade show, social media, email and online advertising strategies to launch the company and secure the first customers within 60 days. Key accomplishments included:• Secured a 3-year placement in the Potpourri Group’s national mail order dog-themed product catalog.• Drove sales via 6 new style introductions annually, supported by email and digital ad campaigns.• Grew email base to 6,000 names with a 12% repeat purchase rate.• Increased organic website traffic by 33% through SEO content optimization and social media.• Instituted continuous upgrades to the Shopify website, enabling customers to build their personalized jewelry on-screen.• Achieved a 1.3x Return on Ad Spend (ROAS) through Facebook A/B testing. Attained a 4x ROAS on Etsy.• Achieved year-over-year revenue growth ranging from 8% to 20%.

District Manager - Medical, JD Medical, Middleton, MAEstablished a subsidiary of JD Technologies, a manufacturer's rep company, to sell innovative medical products and services to nursing homes and hospitals and to provide a channel for medical device entrepreneur partners to introduce new products.- Developed website strategy, including branding, positioning, content, competitive advantage, and social media strategy. Reviewed vendors for site development and SEO/inbound marketing optimization.- Developed and executed a marketing and sales strategy including direct mail, social media and cold calling to identify, present and close sales with directors of nursing, medical supply, and facility administrators.- Create and execute market research initiatives for medical device entrepreneurs.- Assist JD Technologies with evaluating potential new manufacturers to represent in the aerospace and industrial product manufacturing markets.MEDICAL DEVELOPMENT GROUP, Waltham, MA Co-Chair, Marketing Special Interest Group (volunteer)MDG is an organization dedicated to professionals in every facet of the medical device industry - with special emphasis on the entrepreneur. As Co-Chair, I assist in the development and execution of a program of events and forums on marketing and sales topics relevant to the medical device industry.

Mba, Marketing

Ba, Russian Studies/History

Activities and Societies: Junior year at Dickinson Center, Bologna, Italy; senior year at the Pushkin Institute, Moscow State University.

Education record

Graduate level Adjunct Professor in Digital Advertising.