Sharon Herrman Email & Phone Number

Fairfield, Connecticut, United States

MarketingEvolved provides strategic brand marketing, digital transformation guidance, and practical, hands-on strategies for growth.We help senior-level executives in consumer products, ecommerce, and digital marketing sectors who are facing overwhelming pressure to adapt and leverage new AI and digital marketing strategies to achieve significant revenue.

Stratford, CT

• Bigga Balls, LLC is a division of 60+ year old family-business with a successful track record in utility and municipal infrastructure construction and a passion for golf. Development of the Bigga Balls golf ball brand.
• Set the foundation for brand and revenue growth by repositioning the brand from a limited novelty golf ball to a broader performance-based golf lifestyle brand.
• Recommended a business strategy including branding options, a comprehensive product road map, pricing and distribution strategies to management, convincing them of the need for golf accessories to drive merchandising.
• Created an omnichannel marketing plan to launch the business:- Led paid media agencies on digital marketing campaigns for PPC, paid social and programmatic advertising, providing strategic direction audience targeting.

Fairfield, Connecticut, United States

Developed and taught a 13 week graduate course on Digital Advertising as an ecommerce digital marketing strategist and practitioner, covering the fundamentals of strategic digital marketing plans, market research and avatar development, competitive analysis, strategic and creative execution through Meta, Google, programmatic, social media, influencer and.

Fairfield, CT

• Re-engaged with company to address impact of IOS14 restrictions on traffic and conversions. Led major improvements to the company’s Shopify website, online advertising strategy, seo, email automation and social media.
• Engaged an ad agency to run Google Ads, Shopping and Display campaign, improving sales conversion by 12%. Boosted organic traffic with improved seo by 30%.
• Created an automated video funnel advertising campaign on Facebook, driving email acquisition up by 15% and sales conversions by 8%..

Danbury, Connecticut, United States

• Guideposts is a faith-based non-profit organization with 250 employees founded by Norman Vincent Peale, dedicated to inspiring spiritual well-being through charitable giving, email outreach, magazines, fiction and.
• Successfully integrated digital marketing strategies into 12 major book product launches by collaborating with various departments (product, editorial, web development, operations, creative and social media) to develop.
• Managed online advertising with notable results, including a $1 million Facebook ad spend yielding a net profit of $1.4 million, and a $1 million Google ad spend resulting in $800k in profitability.
• Pioneered the company’s inaugural “mid-funnel” integrated marketing campaign to build a pipeline of high-interest prospects to support a book series launch. Surpassed acquisition targets by an impressive 325% while.

Fairfield, CT

• Zelda’s Song is a start-up ecommerce company and brand on the Shopify platform dedicated to the love of pets, expressed via personalized pet-themed keepsake photo jewelry, pet motif jewelry and matching collars for.
• Secured a 3-year placement in the Potpourri Group’s national mail order dog-themed product catalog.
• Drove sales via 6 new style introductions annually, supported by email and digital ad campaigns.
• Grew email base to 6,000 names with a 12% repeat purchase rate.
• Increased organic website traffic by 33% through SEO content optimization and social media.
• Instituted continuous upgrades to the Shopify website, enabling customers to build their personalized jewelry on-screen.

District Manager - Medical, JD Medical, Middleton, MAEstablished a subsidiary of JD Technologies, a manufacturer's rep company, to sell innovative medical products and services to nursing homes and hospitals and to provide a channel for medical device entrepreneur partners to introduce new products.- Developed website strategy, including branding.

Mba, Marketing

Ba, Russian Studies/History

Activities and Societies: Junior year at Dickinson Center, Bologna, Italy; senior year at the Pushkin Institute, Moscow State University.

Education record

Graduate level Adjunct Professor in Digital Advertising.