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Strategic, innovative communications and public affairs executive with extensive background and sweet spot in public policy, politics and economics/finance. Proven success in reputation management, crisis communications; public and media relations (traditional and social; earned, paid, shared and owned); issues management; employee communications; executive communications; advertising; branding; and market research. Extensive experience counseling C-suite leaders
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Vp, Corporate Communications & MarketingFreddie Mac 2013 - 2017Washington D.C. Metro AreaEstablished and executed the communications vision and strategy as the chief communications and marketing executive for this Fortune 50 company.Shaped and delivered company messages as primary spokesperson on complex financial, regulatory and political issues with major media around the world.Executed crisis communications strategies to protect the corporate reputation through its financial restatement (the top business news story of 2003), several management shakeups, and subsequent political and legal challenges – including the federal government’s 2008 conservatorship action and later events.Launched and grew a successful social media and digital communications strategy.Created highly effective thought leadership and marketing campaigns.Informed business strategies through market research on industry trends, customer satisfaction and borrower behavior.Directed a multi-channel employee communications program, including a robust company intranet.Managed a full-service, in-house creative team and design studio.Demonstrated history building and leading integrated teams; strong operational expertise. -
Vp, Public Relations & Corporate MarketingFreddie Mac 2009 - 2013Washington D.C. Metro Area -
Vp, Public RelationsFreddie Mac 2005 - 2009Washington D.C. Metro Area -
Senior Director, Public RelationsFreddie Mac 2001 - 2005Washington D.C. Metro Area -
Director, Public RelationsFreddie Mac 1995 - 2001Washington D.C. Metro Area -
Director, Public Affairs & International CommunicationsMortgage Bankers Association 1990 - 1995Washington D.C. Metro Area
Sharon Mchale Skills
Sharon Mchale Education Details
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Economics, Public Policy -
High Potential Leaders Program -
Leadership And Strategic Impact Program
Frequently Asked Questions about Sharon Mchale
What is Sharon Mchale's role at the current company?
Sharon Mchale's current role is Communications and Public Affairs Leader and Strategist.
What is Sharon Mchale's email address?
Sharon Mchale's email address is sh****@****mac.com
What is Sharon Mchale's direct phone number?
Sharon Mchale's direct phone number is +170390*****
What schools did Sharon Mchale attend?
Sharon Mchale attended Duke University, University Of Pennsylvania - The Wharton School, Dartmouth College - The Tuck School Of Business At Dartmouth.
What skills is Sharon Mchale known for?
Sharon Mchale has skills like Public Relations, Crisis Communications, Marketing, Market Research, Brand Management, Messaging, Message Development, Corporate Communications, Internal Communications, Marketing Strategy, Media Relations, Marketing Communications.
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