Sharon Cohen Email & Phone Number

I lead all marketing initiatives for Common Sense Networks, a for-profit affiliate of Common Sense Media. We are renowned for our extensive array of kids and family-targeted on-demand streaming apps, FAST, and subscription channels, complemented by best-in-class business solutions, including AI-powered contextual content targeting, content moderation, curation, and creator certification.I drive brand strategy to fuel awareness and growth of Sensical, a free kids streaming destination, alongside multiple linear CTV FAST channels and our Amazon Prime subscription channel. Additionally, I oversee our B2B marketing, encompassing editorial partnerships and affiliate marketing with platform partners, and align with our child development experts on programs with moderation and education partners TikTok and YouTube.Collaborating across the organization and with our proprietary evaluation and review process at the center, I spearhead a full-funnel marketing strategy inclusive of content and performance marketing, social media, SEO, advocate and influencer marketing, public relations, events and awards, consumer insights, and user acquisition and customer lifecycle marketing across earned and organic channels.Key Achievements:Collaborate with Deloitte Digital (ongoing) to develop and execute a comprehensive marketing plan for the Sensical Match contextual content targeting product, powered by advanced AI. This initiative included high-profile activities such as an AdWeek Panel, a Wall Street Journal CMO Today column, and the development of a kid media marketplace white paper.Led recent brand positioning refresh to effectively communicate the full spectrum of our consumer and B2B offerings. This effort included a complete website overhaul and the development of go-to-market materials.Secured $1M+ of promotional value from major partners like Amazon, Sling, Vizio, Roku, and Samsung, driving a 4X increase in FAST Channel monthly minutes and 2X increase in users YOY.

Common Sense Networks, a B-Corp, is the first for-profit venture from Common Sense Media, the nation's leading non-profit organization whose mission is to help kids and families thrive in a world of media and technology. We are building services that put kids and families first and entertain and enhance their understanding of the world around them.As VP, Marketing, I oversee and execute all marketing initiatives for Sensical, the new kids’ streaming platform targeted to kids 2-10 backed by Common Sense Media. In this role, I define the strategic brand positioning and articulate our uniquely differentiated offering through editorial and creative execution of all creative assets. During the private beta preceding launch, our marketing efforts drove 6% subscriber conversion through email marketing (40% open rates) and editorial, outperforming projections.I partner across the organization to develop, refine and execute the multi-platform growth marketing programs across paid digital and social, content partnerships and corporate affiliates, organic social, web, communications, and email marketing.

New York, Ny, Us

Executive Forum is a highly engaged community of executives from leading corporations who share a passion for "what's next" to drive the business growth of tomorrow. Since its formation in 1995, the Executive Forum has grown to over 400 members who are the top-most leaders at market moving companies, run portfolios for the most innovative PE firms and serve as directors on boards — public, private and non-profit. Admission to the Executive Forum is based upon a rigorous nomination and review process. By design, approximately half the EF members are President/CEOs, and the others are at the COO, CFO, CMO, CIO and VP levels.

New York, New York , Us

In this role, I directed the creation of an innovative brand platform, The Nickelodeon Experience, designed to deliver global brand expansion into real-world entertainment, including shows, touring exhibits, festivals, and resorts. We generated $25M while connecting with an audience of 20M domestic and 40M global through multi-genre experiences.Among my achievements in this role:• Negotiated partnerships with best in class partners like VStar and AEG, to tour acclaimed sold-out touring shows like Paw Patrol Live! and JoJo Siwa: D.R.E.A.M Tour, generating revenues of $100M+. Licensed the Tony-nominated SpongeBob Musical Broadway production to NETWORKs Touring.• Conceptualized and launched multiple kid and family festivals and brand experience events, including SLIMEFEST two-day music festival (now in year 3), and SLIME CITY entertaining more than 100K guests and netting more than $10M in sponsorships, ticket sales, and sale of collateral.• Successfully expanded Nickelodeon's presence in the Location-Based Experiences space, launching Nick Universe at American Dream and partnering with Viacom International on development of the second Nickelodeon resort in Riviera Maya, as well as active pursuit of additional resorts.• Launched IP-based fixed and traveling museum exhibits, featured at venues like the National Children's Museum in Washington DC, and a Paw Patrol touring exhibit, with the Children's Museum of Indianapolis, which was pre-sold for a 5-year run.• Instilled collaborative approach with the live event sales team at all stages of event development to create compelling sponsorships and partner programs that achieved sponsor goals translating to $2M in fees and $10M in associated media.• Effectively partnered with NFL on brand expression at Super Bowl, and directed Nickelodeon's brand persona at important consumer/tradeshows, and partnership programs with sports leagues, including NHL, NBA, and PGA.

New York, Ny, Us

While overseeing a team of 65, I successfully mobilized and managed Partnership and Event Marketing. We collaborated on the design of innovative campaigns and strategies for advertising, recreation, sport, and content partners, involving multiple lines of business, to support $1B in revenue. By leveraging the brand's expansion into the family market, I was able to foster the development of broader entertainment and sponsorship guidelines to reach new advertisers. A few of my achievements in this role include...• Conceptualized, positioned, and launched an in-house agency, Nickelodeon Velocity, solely focused on productizing proprietary research and insights, and creative resources. Designed and executed a launch roadshow for the sales team to introduce to the media community• Pioneered innovative branded client programs, engaging live experiences, and social campaigns, that utilized brand/IP and characters; and in-show Studio integrations that optimized involvement in the brand's tentpole events.

Los Angeles, Ca, Us

As a thought leader and strategic partner for cross-functional teams in ad sales, consumer products, programming, digital, and production teams, I led the integrated marketing group and facilitated the development of new promotional opportunities and signature events. Additionally, I provided key support to our sales team that increased revenues across the portfolio - Nickelodeon, Nick at Nite, Nick Jr., Nicktoons, and Teen Nick.My key contributions in this role include...• Collaborated with senior leadership to eliminate the duplication of roles through the reorganization of the sales, integrated marketing, creative, and project management teams. Created new clearly defined positions, with integrated digital and social media expertise, and the development of a common vocabulary.• Partnered with new business clients like Old Navy, US Tennis Association, Bird's Eye Vegetables, and Toyota Highlander, and endemic partners like Hasbro, Mattel, and General Mills. Actively directed creative endeavors and production of engaging integrated campaigns.

I initially served as Vice President of Integrated Solutions before advancing to Senior Vice President. In this capacity, I developed compelling presentations and led engaging client events, creating effective and persuasive ways of communicating the brand's leadership position to ad sales and partner communities. I also managed a motivated and creative team focused on delivering exceptional client experiences at more than 10 major live events, such as Kids Choice Awards and Worldwide Play Day.

Los Angeles, Ca, Us

Developed engaging, effective methods to communicate Nick’s brand leadership position to ad sales and partner communities including translating sales strategy and messaging into compelling presentations and client events.

New York, Ny, Us

Launched nick.com’s first advertising and sponsorship products; identified and partnered with select print and digital advertisers for custom digital and convergent campaigns including General Mills Cinnamon Toast Crunch and the Ford “Blue’s Clues” safety program.