Sharon Laszlo Email & Phone Number

Fremont, CA, US

San Francisco Bay Area

• Lead the day-to-day execution of email marketing programs, including the strategy, building and implementation of multiple email newsletters products in both Salesforce Marketing Cloud and after migration in HubSpot.
• Grade-based newsletters from PK through high school in English (10 weekly and 4 monthly html emails) and Spanish (10 weekly and 4 monthly html emails) for both GS subscribers for each school year.
• Newsletters to Educators offering resources and grade based tools (monthly).
• Sunday Newsletter on parenting and educational resources for both families and educators (weekly).
• Own the setup, build, maintenance, and reporting of new and existing (event and date based lifecycle) email communications.
• Design and implement A/B tests to optimize email cadence, streams, and products.

Oakland, CA

• Responsible for the day-to-day, hands-on execution of email marketing programs as well as collaborating in the strategy to test email newsletters. This includes ownership of the setup, maintenance, and quarterly review.
• Manage workflow of new email products and newsletters, complete with working in multiple formats and templates.
• Design and implement tests to determine optimal cadence, stream and product.
• Segment lists based on user information and behaviors.
• Measure results and communicate with designers and editorial team to optimize the products.
• Work to minimize list decay and unsubscribes while increasing the productivity of email sends.

San Francisco Bay Area

• Responsible for the day-to-day, hands-on execution of email marketing programs as well as collaborating in the strategy to test email newsletters. This includes ownership of the setup, maintenance, and review of new.
• Maintaining email calendar
• Ad Hoc Campaigns
• Pulling lists
• Setting up campaigns and coding html
• QA segment lists, links and creative

San Francisco Bay Area

• Manage email marketing campaigns in Salesforce's Exact Target platform from start to finish, including creative planning, execution, and reporting.
• Monitor, analyze, and adapt to email performance data with the goal of improving customer engagement (open / click through rates) and conversion (revenue)
• Use marketing automation to create database segments and targeted and triggered messages based on customer preferences and actions.
• Understand how all aspects of the marketing program, from opt-in and message content and design, to delivery and list management, affect email deliverability.
• Work with designers to test new creative that takes the Creativebug brand to the next level.
• Manage list segmentation, list QA, list cleansing.

South San Francisco, CA

• Implemented marketing sales plans for both short-term and long-term acquisition (print and digital subscriptions and ecommerce specials) strategies.
• Manage and develop promotional calendar and insure proper implementation of all home sites and third party sites.
• Project managed the development of all aspects of new campaigns relevant to all titles, both subscriptions and specials.
• Digital campaigns driving traffic and sales to digital apps for iOS and Android users.
• Regular maintenance on all new acquisition pages and banners, updating creative, cover, pricing and keys for all titles.
• A/B testing of email marketing, creative and copy.

South San Francisco, CA

• Helped launch the company’s US ecommerce site, www.shop.futureus.com and oversaw all aspects of the site from marketing to fulfillment.
• Managed promotional calendar.
• Coordinated site merchandising.
• Directly responsible for driving positive ROI results for ecommerce marketing initiatives, generated 12 times over projected revenue.
• Regular maintenance on all banners and updating creative, cover, pricing and keys for all titles.
• Created and managed new funnels from 13 titles’ websites, as well as corporate site.

South San Francisco

Renewal, Billing and insert stock management for all Future titles. As well as analytics for insert card and other offine promotions.

Tampa, FL

• Managed ecommerce fulfillment process for several high profile Time Inc clients, such as Sports Illustrated Covers and Martha Stewart Catalogs. Also managed all renewal campaigns for Southern Progress titles, Southern.
• Provided analytics for ongoing marketing campaigns.
• Updated clients’ focused objectives consistent with fluctuating demands and trends.
• Responsibilities included maintaining productive relationships with clients to implement their evolving marketing campaigns.
• Monitored day-to-day business of order fulfillment in an adaptive environment.
• Communicated new promotions and product information, serving as liaison between Operations and Customer Service divisions.

Business Administration

Education record