Sharon Lawless Email & Phone Number

Albany, Ny, Us

Albany, New York Metropolitan Area

I am a consultative and hands-on printing expert with over two decades of experience. I am dedicated to achieving creative outcomes, project excellence and client satisfaction. As a genuine, relationship centered and engaging connector, I love to introduce and execute concepts and projects that positively impact the bottom line.In 2020, I founded NextGen Printing, bringing me back to where I began her career (my father started a printing company the year I was born). Nextgen is a concierge print and promotional partner that provides personalized, comprehensive printed solutions for businesses. NextGen offers a wide range of products, including traditional printing such as brochures and direct mail, as well as signage, trade show materials, promotional products, and apparel. The 'concierge' aspect ensures highly personalized service, encompassing consultation, design guidance, and a commitment to delivering final products that meet and exceed clients' needs and expectations.Through NextGen, I handle your printing needs so you can focus on what you do best – running your business.Contact me!📩 sharon@nextgenprint.net518-858-5809

Albany, New York, United States

Strategic branding and advertising for clients who offer Medicare Advantage Health Plans.• Gathered, analyzed, and applied marketing and industry research to provide marketing strategy.• Created project briefs to guide the creative strategy.• Built estimates, price quotes and project schedules.• Communicated with internal teams daily to ensure delivery of projects on schedule and within quoted price.• Provided internal feedback on creative concepts, and ensured all materials were aligned with clients’ brand and communications standards.• Tracked and reported results of tactics and campaigns.

Albany, New York, United States

Managed approximately $1M in agency revenue, with approximately 8-10 clients.• Successfully merged and facilitated the change management efforts with Smith and Jones, Inc.• Emphasized project value as a key differentiator resulting in higher revenue, client trust, and retention.• Secured annual retainers comprised of media and agency services.• Identified opportunities to upsell by generating ideas with marketing, sales, and digital teams.• Estimated and developed schedules and budgets for all projects.• Created and presented clients with Statements of Work (SOW) and marketing plans.• Collaborated with project teams to develop and implement communications and advertising campaigns.• Managed media relations plans and materials, messaging documents, web and social media content.

Albany, Ny

Strategic branding and advertising agency focused on hospitals, health systems, and other healthcare providers.• Served on an executive team comprised of highly creative, intelligent, and strategic professionals.• Oversaw 5-10 client relationships that resulted in annual revenue of approximately $2M.• Helped establish and continually refine sound processes and practices which streamlined and improved the client experience, productivity, and the bottom line.• Assessed client needs, developed strategic marketing plans, and assured the highest quality of deliverables.• Oversaw re-branding and comprehensive service line campaign delivery to client base.• Directed full cycle projects, including facilitating kick off meetings, guiding the creative team to align with strategy, and ensuring successful communication of the client’s brand and voice.• Established campaign and project budgets, aligned strategic concepts with goals.• Monitored, managed, and maintained budgets and analyzed profitability of assigned clients.• Trained, motivated, and retained highly talented and effective team.

Troy, Ny

Firm specializing in traditional and digital marketing strategies, branding, print, and web design for government, healthcare, education, manufacturing, and not-for-profits.• Provided overall direction and leadership to build clients’ brand recognition and maximize marketing dollars.• Managed over $2.7M in revenue, with a base of up to 50 long term clients.• Ensured client satisfaction through needs assessments, high-quality product delivery, and continuous outreach and communication.• Served as leader and mentor to 25 members of the web, design, and customer service teams.