Sharon Lawless

Sharon Lawless Email and Phone Number

Founder @ Nextgen Printing
Albany, NY, US
Sharon Lawless's Location
Albany, New York Metropolitan Area, United States
Sharon Lawless's Contact Details

Sharon Lawless personal email

n/a
About Sharon Lawless

I am a hands-on consultative printing and branding expert with decades of experience helping businesses achieve creative outcomes by spreading their brands to their intended audiences. As a genuine, relationship centered and engaging connector, I am passionate about introducing and executing concepts and projects that positively impact the bottom line.In 2020, I founded NextGen Printing, bringing me back to where I began my career (my father built a printing company the year I was born, ink is in my DNA). Nextgen Printing is a concierge print and promotional partner that provides personalized, comprehensive printed solutions for businesses. NextGen offers a wide range of products, including traditional printing such as brochures and books, as well as signage, large format graphics, trade show materials, promotional products, and apparel. The 'concierge' aspect ensures highly personalized service, encompassing consultation, design guidance, and a commitment to delivering final products that meet and exceed my clients needs and expectations.I handle your printing needs so you can focus on what you do best – running your business.Contact me!📩 sharon@nextgenprint.net📲 (518) 858-5809💻 https://www.nextgenprint.net/

Sharon Lawless's Current Company Details
Nextgen Printing

Nextgen Printing

View
Founder
Albany, NY, US
Website:
nextgenprint.net
Employees:
2
Sharon Lawless Work Experience Details
  • Nextgen Printing
    Founder
    Nextgen Printing
    Albany, Ny, Us
  • Nextgen Printing
    Managing Director
    Nextgen Printing Aug 2020 - Present
    Albany, New York Metropolitan Area
    I am a consultative and hands-on printing expert with over two decades of experience. I am dedicated to achieving creative outcomes, project excellence and client satisfaction. As a genuine, relationship centered and engaging connector, I love to introduce and execute concepts and projects that positively impact the bottom line.In 2020, I founded NextGen Printing, bringing me back to where I began her career (my father started a printing company the year I was born). Nextgen is a concierge print and promotional partner that provides personalized, comprehensive printed solutions for businesses. NextGen offers a wide range of products, including traditional printing such as brochures and direct mail, as well as signage, trade show materials, promotional products, and apparel. The 'concierge' aspect ensures highly personalized service, encompassing consultation, design guidance, and a commitment to delivering final products that meet and exceed clients' needs and expectations.Through NextGen, I handle your printing needs so you can focus on what you do best – running your business.Contact me!📩 sharon@nextgenprint.net518-858-5809
  • Media Logic
    Account Director
    Media Logic Apr 2022 - Sep 2023
    Albany, New York, United States
    Strategic branding and advertising for clients who offer Medicare Advantage Health Plans.• Gathered, analyzed, and applied marketing and industry research to provide marketing strategy.• Created project briefs to guide the creative strategy.• Built estimates, price quotes and project schedules.• Communicated with internal teams daily to ensure delivery of projects on schedule and within quoted price.• Provided internal feedback on creative concepts, and ensured all materials were aligned with clients’ brand and communications standards.• Tracked and reported results of tactics and campaigns.
  • Overit
    Account Executive
    Overit Aug 2020 - Apr 2022
    Albany, New York, United States
    Managed approximately $1M in agency revenue, with approximately 8-10 clients.• Successfully merged and facilitated the change management efforts with Smith and Jones, Inc.• Emphasized project value as a key differentiator resulting in higher revenue, client trust, and retention.• Secured annual retainers comprised of media and agency services.• Identified opportunities to upsell by generating ideas with marketing, sales, and digital teams.• Estimated and developed schedules and budgets for all projects.• Created and presented clients with Statements of Work (SOW) and marketing plans.• Collaborated with project teams to develop and implement communications and advertising campaigns.• Managed media relations plans and materials, messaging documents, web and social media content.
  • Smith & Jones
    Vp Of Client Relations
    Smith & Jones 2013 - 2020
    Albany, Ny
    Strategic branding and advertising agency focused on hospitals, health systems, and other healthcare providers.• Served on an executive team comprised of highly creative, intelligent, and strategic professionals.• Oversaw 5-10 client relationships that resulted in annual revenue of approximately $2M.• Helped establish and continually refine sound processes and practices which streamlined and improved the client experience, productivity, and the bottom line.• Assessed client needs, developed strategic marketing plans, and assured the highest quality of deliverables.• Oversaw re-branding and comprehensive service line campaign delivery to client base.• Directed full cycle projects, including facilitating kick off meetings, guiding the creative team to align with strategy, and ensuring successful communication of the client’s brand and voice.• Established campaign and project budgets, aligned strategic concepts with goals.• Monitored, managed, and maintained budgets and analyzed profitability of assigned clients.• Trained, motivated, and retained highly talented and effective team.
  • Burst Marketing
    Managing Partner
    Burst Marketing Sep 2009 - Sep 2013
    Troy, Ny
    Firm specializing in traditional and digital marketing strategies, branding, print, and web design for government, healthcare, education, manufacturing, and not-for-profits.• Provided overall direction and leadership to build clients’ brand recognition and maximize marketing dollars.• Managed over $2.7M in revenue, with a base of up to 50 long term clients.• Ensured client satisfaction through needs assessments, high-quality product delivery, and continuous outreach and communication.• Served as leader and mentor to 25 members of the web, design, and customer service teams.

Sharon Lawless Skills

Advertising Marketing Social Media Email Marketing Corporate Gifts Graphic Design Digital Marketing Creative Direction Brand Development Copywriting Direct Mail Corporate Branding Customer Service Facebook Google Analytics

Sharon Lawless Education Details

Frequently Asked Questions about Sharon Lawless

What company does Sharon Lawless work for?

Sharon Lawless works for Nextgen Printing

What is Sharon Lawless's role at the current company?

Sharon Lawless's current role is Founder.

What is Sharon Lawless's email address?

Sharon Lawless's email address is sh****@****ing.net

What is Sharon Lawless's direct phone number?

Sharon Lawless's direct phone number is +151846*****

What schools did Sharon Lawless attend?

Sharon Lawless attended Buffalo State University.

What are some of Sharon Lawless's interests?

Sharon Lawless has interest in Interior Design, Children, Photography, Antiques, Graphic Design, Arts And Culture.

What skills is Sharon Lawless known for?

Sharon Lawless has skills like Advertising, Marketing, Social Media, Email Marketing, Corporate Gifts, Graphic Design, Digital Marketing, Creative Direction, Brand Development, Copywriting, Direct Mail, Corporate Branding.

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