Sharon Lawrence Email & Phone Number

New York City Metropolitan Area

New York, New York, Us

On Line Ladies Boutique

G LAB NYC - Independent Consultant Architect of building Fashion Sales thru relationships, design development, merchandising, marketing, production, technology, and licensing to achieve growth. 2020-2022ELS -Junior Dresses - Discovery, Windsor, Fashion NovaPear Culture -Junior Dresses - Alt StateMaya Bags - Artisan made bags - Starboard Cruise LineVillage Harlem Fashion Incubator - Fashion Mentor ProgramGoogle Certificate for On Line Marketing and EcomOwner and Operator of Multi Brand • Representing Junior and Missy Sportswear, Dresses, and Outerwear lines in a multi line showroom.Services offered on a consulting, retainer and commission level to establish and start-ups. • Sales to specialty stores, specialty store chains, department stores, mass merchants, discounters and e-commerce accounts and trade shows. • Merchandising- Seasonal calendar line, Input and edit of line, trends, colors, price and in store display.• Marketing – Building brands for retail. Coordinate and creative direction for lines Sheets, look books. In House Stylist, Model Agency,Studio, Photographer, Videographer, Editor.Coordinate events to promote brands. Pop Up Shops, Bloggers/Tweeting Soirée.• Production- Manufacturing coordination for domestic and import production. Low and high end collection.• Licensing –Shop and negotiate of categories for building of brands. Categories include apparel, shoes, beauty and accessories.•Mentoring- Work with H.S & College (15-25) interns of design, marketing, writing, blogging, production, modeling, social media. Providing a bridge and platform for young designer to be market ready.

New York, Ny, Us

Growth of annual sales and profitability of bottoms categories such as casual, active, career, club wear for Jrs, Missy and Plus Sized as well as Kids.

Product Development / Private Label of Women's, Men's & Kids Outerwear

Brandon Thomas LTD Senior Account Executive 2013- Current• Sales and Product Development of Branded and Private Label Women apparel unique to customer needs. Categories including Missy, Contemporary, Juniors, Plus Special Sizes, in departments such as Tops (knit/woven), Bottoms (hard/soft), Sweaters, Dresses & Outerwear.• Currently Servicing Private Label clients such as Lane Bryant, Urban Outfitters (women and men’s), NY & CO, Journey’s, Buckle, Johnston&Murphy, Ashley Stewart, Mandee/YM, Ardene, Rue 21, Reitman’s, Le Chateau, Garage, Macy’s.• Plus Sized collection. Imput of product, pricing, branding and Sales to Department Stores & Eccomerce sights. Accts such Macy’s, Belk, BonTon, Dillards, Nordstrom, Bloomingdales, Stage Stores, Amazon, Haute Look, Norstrom Rack, Zullily, Hey Gorgeous, Dia & CO, Target, and Lane Bryant.• Initiating, nurture and grow extensive relationships to build sales with internal and external design teams of sourcing, product development team and buying team.• Consistent follow thru to “make it happen”. Self-starting mindset, Delegating and Executing on all aspects with design, marketing, production, factory and mills to reach deadlines.• Building sales thru Identifying trends and maximizing a seasonal merchandised line with strong product knowledge. Input of edit of line, trends, colors, pricing. Create linesheets/lookbooks etc • Knowledge of import/ export production. Vendor set ups with wrap certified factories. Execution of nominated suppliers. Daily communication with factory. Worked on both LDP and FOB sales/production.• Brand Building of In-house Plus Collection, Coordinate shoot work with creative team. Outlets of exposure with social media, bloggers events, editorials and eccomerce. • Extensive travel to service Expanding Ecommerce Sales Consistently met or exceeded sales.• Working with team to ensuring shipping, follow thru of selling to continue growth of sales.

Education record

Education record

Education record

Education record