Sharon Lee Email & Phone Number

Hong Kong

Hong Kong Sar

- Strategize and develop the product marketing strategy for the region based on consumer and marketing insights - Analyze markets category data to guide the Bobbi Brown brand and provide actionable steps to impact business and ensure information is shared among cross-functional teams on Global, Regional and Local levels- Develop regional campaign launches with GTM strategy for the Region in addition to Global guidelines to maximize regional relevancy- Cross functional collaboration with Regional Demand Planning and Global Marketing teams to design the appropriate forecast guideline for new product launches and ensure guidelines are implemented correctly in the markets- Analyze sell-in and sell-through information, Beaute Research data, trend insights, mix of business and market feedback to identify Regional needs and opportunities- Provide regional guidance and alignment in annual pricing reviews, VM reviews and marketing collaterals for the Region- Collaborate closely with Regional Product Development team on new product developments by trying products and providing feedback or insights according to APAC consumer needs

- Strategize and develop regional marketing campaigns to stregthen brand positioning and increase brand awareness regionally- Collaborate closely with APAC countries to grow the Fillers Categor- Lead regional consumer surveys for understanding of market behaviours- Develop Regional Marketing Strategy and Vision

Singapore

- Lead the brands under C&PC division with end to end 360 brand campaign strategies- Strategize marketing plans for the brands with analysis of the market data- Full responsibility on P&L management for marketing expenses of all brands- Liaise and work with agencies to strategize and develop digital content for brands - Work closely with Visual merchandiser & Sales team to ensure in-store environment is aligned with brand direction

Singapore

Oral Care Marketing (Contract)• Competitors Tracking and Analysis• E-Content Management for new product initiatives• Liaise with agency for website content updates and collateral development• Inventory assets management• Budget Tracking & Management for Marketing Team

• Part of the rejuvenation project team for UFS savoury products across SEA region• Lead primary artworks development from initial stage to completion and ensure packaging guidelines are met• Liaising and managing progress of artworks with agency and local countries• Managed the main data base for all UFS products across SEA region• Lead the completion of Project Sistine (Artwork update project)• Coordinate and liaised for recipe approval tasting

• Conducted extensive market research for clients across different Industries for a clear analysis of the current market trend• Carry out market surveys and collate results to produce survey reports for clients • Liaising and managing branding projects of different clients, working closely with In-house designers (Including website layout, collaterals)• Active and prompt communication with clients to facilitate branding project for better customer satisfaction• Engage in active brainstorming sessions for Client’s company directions to develop the Brand Blueprint • Assist in Branding workshops conducted for Clients and facilitating Q & A feedback sessions• Exposure to telemarketing for soliciting new business accounts

Executive Mba

IE Brown Executive Master of Business Administration

Executive Mba

IE Brown Executive Master of Business Administration

Bachelor Of Business Administration (Bba), Accountancy

Education record