Sharon Lee Email & Phone Number

Hong Kong

Hong Kong SAR

- Strategize and develop the product marketing strategy for the region based on consumer and marketing insights - Analyze markets category data to guide the Bobbi Brown brand and provide actionable steps to impact business and ensure information is shared among cross-functional teams on Global, Regional and Local levels- Develop regional campaign launches.

- Strategize and develop regional marketing campaigns to stregthen brand positioning and increase brand awareness regionally- Collaborate closely with APAC countries to grow the Fillers Categor- Lead regional consumer surveys for understanding of market behaviours- Develop Regional Marketing Strategy and Vision

Singapore

- Lead the brands under C&PC division with end to end 360 brand campaign strategies- Strategize marketing plans for the brands with analysis of the market data- Full responsibility on P&L management for marketing expenses of all brands- Liaise and work with agencies to strategize and develop digital content for brands - Work closely with Visual.

Singapore

• Oral Care Marketing (Contract)
• Competitors Tracking and Analysis
• E-Content Management for new product initiatives
• Liaise with agency for website content updates and collateral development
• Inventory assets management
• Budget Tracking & Management for Marketing Team

• Part of the rejuvenation project team for UFS savoury products across SEA region
• Lead primary artworks development from initial stage to completion and ensure packaging guidelines are met
• Liaising and managing progress of artworks with agency and local countries
• Managed the main data base for all UFS products across SEA region
• Lead the completion of Project Sistine (Artwork update project)
• Coordinate and liaised for recipe approval tasting

• Conducted extensive market research for clients across different Industries for a clear analysis of the current market trend
• Carry out market surveys and collate results to produce survey reports for clients
• Liaising and managing branding projects of different clients, working closely with In-house designers (Including website layout, collaterals)
• Active and prompt communication with clients to facilitate branding project for better customer satisfaction
• Engage in active brainstorming sessions for Client’s company directions to develop the Brand Blueprint
• Assist in Branding workshops conducted for Clients and facilitating Q & A feedback sessions

Executive Mba

IE Brown Executive Master of Business Administration

Executive Mba

IE Brown Executive Master of Business Administration

Bachelor Of Business Administration (Bba), Accountancy

Education record