Sharon Tan Li Li Email & Phone Number

Kuala Lumpur, My

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

. Senior Product Manager responsible for development & enhancements of key features (both UI/UX and backend systems) i.e. rewards website, rewards+ subscription Malaysia & Thailand, airasia credit cards website, forms security, refer a friend, membership tiering, tax invoice, voucher management engine, rebranding across 700 app and web pages including terms & conditions, plus daily marketing campaign uploads and removals. . Migrated and launched lean rewards website in Dec 2021 within… Show more . Senior Product Manager responsible for development & enhancements of key features (both UI/UX and backend systems) i.e. rewards website, rewards+ subscription Malaysia & Thailand, airasia credit cards website, forms security, refer a friend, membership tiering, tax invoice, voucher management engine, rebranding across 700 app and web pages including terms & conditions, plus daily marketing campaign uploads and removals. . Migrated and launched lean rewards website in Dec 2021 within 2 months . Resolved app deeplink capability through the use of a single URL to be enabled on all communications channel i.e. whatsapp, FB, EDMs, SMS and banners within the app.. Implement personalized herobanner ads, partners recommendation, customized search results in the app . Completed airasia rewards rebranding (copy & logo) changes across 700 app screens, web pages, email alerts, partner pages, etc in 5 months.. Launched airasia Membership Tier 2.0 (Nov 2023) encompassing Flights and SuperApp LOB collaboration and additional airasia points multiplier, welcome bonus andvirtual experience points (XP) from any airasia spending. Increased total revenue by 200% for Rewards LOB within 3 months. . Increased Union Pay member tier upgrade by 200% from a target of 2,000 to 5,200 members through resolving a tech inaccuracy. Show less

Kuala Lumpur, Malaysia

. Channel owner for celcom.com.my responsible for online product discovery and transaction funnels through UI/UX expositions. Winner of departmental Digital Above and Beyond Award after 2 months tenure. . Agile product development with a team of 10 specializing in discovery platform funnel conversion and digital user experience. Introduced subscription via USSD and Celcom Life app launch on mobile responsive screens for Roaming & IDD and regulatory clean-up e.g. recapcha & PDPA… Show more . Channel owner for celcom.com.my responsible for online product discovery and transaction funnels through UI/UX expositions. Winner of departmental Digital Above and Beyond Award after 2 months tenure. . Agile product development with a team of 10 specializing in discovery platform funnel conversion and digital user experience. Introduced subscription via USSD and Celcom Life app launch on mobile responsive screens for Roaming & IDD and regulatory clean-up e.g. recapcha & PDPA checkbox for form submissions. . Manage go-to-market campaign publishing and mechanics tweaking daily – around 150 annually . Deflection of calls with automated Contact Us forms for selected services i.e. change of Billing address, change to e-Billing and download bill statement which reduced call-backs by 100% (from 2,800 to 0 requests) and an increase in web traffic by 450% (from 13,000++ to 71,000++ UVs within 3 months). Developed first Postpaid Plan Customizer for Celcom. . 68% growth in organic traffic from 930,000/month (Jan 2019) to 1.57mil/month (Dec 2020) with continuous monthly user experience enhancements on www.celcom.com.my. . #1 Telco website www.celcom.com.my in Malaysia for 10 months consecutively (Sept 2018 – June 2019) according to Similar Web. . Launched first Postpaid Plan Recommender in Telco industry in Dec 2018 and achieved 18% conversion (Q1 2019) in comparison to industry average of 4% for online conversions. . 61% conversion to Celcom Online Shop and 10% self—service traffic to Celcom Life App . Received Celcom Digital team award for Continuous Improvement in Q1, 2019 for adapting to Agile ways of Working through consistent delivery efforts and improved team dynamics . Received Honorary Mention team award for Biggest Impact Digital Award, team member Change Maker Award and team member Rising Youth Award in Q4 2019. Show less

Kuala Lumpur, Malaysia

Driver for the discoverability and user experience of astro.com.my as the first port of call for all Astro TV and digital content, products and services including package subscription, radio, magazine, apps, and individual vernacular websites.Designed and developed new strategic direction for www.astro.com.my in line with the Digital #1 vision of Astro, in addition to the successful deployment of individual site revamps, UI and UX improvements within 6 months. Oversee, manage… Show more Driver for the discoverability and user experience of astro.com.my as the first port of call for all Astro TV and digital content, products and services including package subscription, radio, magazine, apps, and individual vernacular websites.Designed and developed new strategic direction for www.astro.com.my in line with the Digital #1 vision of Astro, in addition to the successful deployment of individual site revamps, UI and UX improvements within 6 months. Oversee, manage and ensure end to end execution of new projects/launches/websites from idea inception, wireframes, design mocks, staging sites, backend development, stakeholder management to launch. The focal for customer experience advisory of web and app improvements that further increases consumption, conversions and digital efficiency transformation. Projects and sites included:a. astro.com.my revampb. Astro Shawc. Astro Kasihd. Astro Malaysia Holdingse. WatchODf. Astro Circleg. Astro Shoph. eBu appTotal of more than 100 projects every year, 5 times more than other divisions in Astro Digital 5 Sdn Bhd teams. Drive and increased inter-relational product collaboration among all digital assets including commercial, publication, radio, news and vernacular sites, for improved content discoverability and consumption. Achievements:. www.astro.com.my/careers that was revamped into a mobile responsive and CMS driven site won the Gold Trophy in the Human Resources Asia Recruitment Awards 2015 for Best Career Website Category (May 2015). Developed and strategize the website direction for Astro commercial websites, which created consumption interactivity elements among all other digital assets; and managed the execution of the mobile responsive and CMS development within 6 months.. Astro Kasih Kem Badminton 2017 site nominated in Malaysia Website Awards 2017 Best Commercial Website category. Show less

Bukit Jalil, Kl

. Developed 360° cross platform promotional and marketing ideas and manage the execution of new promotional campaigns for programmes on 48 Astro International English Channels (both SD & HD) e.g. National Geographic, HBO, Disney XD, Star World, FOX, Sundance HD, AFC, Food Network, One HD, etc e.g. Go Beyond interstitials by international celebrities e.g. Yeon Jung Hoon, Casey Anderson, Simon Yin and Haley Reinhart and local icons like Dato’ Tony Fernandes; magazine spread for inaugural… Show more . Developed 360° cross platform promotional and marketing ideas and manage the execution of new promotional campaigns for programmes on 48 Astro International English Channels (both SD & HD) e.g. National Geographic, HBO, Disney XD, Star World, FOX, Sundance HD, AFC, Food Network, One HD, etc e.g. Go Beyond interstitials by international celebrities e.g. Yeon Jung Hoon, Casey Anderson, Simon Yin and Haley Reinhart and local icons like Dato’ Tony Fernandes; magazine spread for inaugural Supermodel Me Femme Fatale; morning crew interview on Malaysia’s #1 radio stations; and many more. . Developed workflow process for quicker development turnaround time; prepare annual budgets and 5-year plans; and developed new promotional platforms to increase tune-in that assists with revenue and subscriber incrementAccomplishments:. Achieved a savings of more than RM 30,000 for every marketing and promotional plans carried out for any International English Channels’ programme promotion on Astro, all done at no cost to Astro. . Successfully developed and managed increased promotional plans – from 10 projects in 2011 before my tenure to 40 projects a year in 2012-2013, the promotional plans indirectly assisted in the increase in subscribers from 2 million to 3.2 million.Example: 1.HBO The Smurfs BM dubbing with Astro celebrities (2012) – first ever celebrity dubbing project with an international channel which was aired regionally, that caused other regional affiliates to implement the same on the following year after the immerse success of this project. Promotional ideas implemented (press conference, CSR event, blue button, social media updates, etc) created massive mass media coverage and PR value of approximately USD178,000 on traditional medium and 400,000 fans on Facebook. There was also an increase in subscribers during this period. Show less

. Conceptualization & execution management of interactive ad solutions for all 9 Astro Radio station websites i.e. promotional idea development, copywriting, storyboard proposals, working with designer & programmer teams, post-campaign report generation, to meet client’s online advertising objectives. . Established standards and regulations for ad banner solutions and workflows to improve delivery timelines. Accomplishment:• Delivered RM 11 mil of digital advertising… Show more . Conceptualization & execution management of interactive ad solutions for all 9 Astro Radio station websites i.e. promotional idea development, copywriting, storyboard proposals, working with designer & programmer teams, post-campaign report generation, to meet client’s online advertising objectives. . Established standards and regulations for ad banner solutions and workflows to improve delivery timelines. Accomplishment:• Delivered RM 11 mil of digital advertising revenue every year during the Astro Radio tenure i.e. successful execution of online advertising sales of 20-50 a week, with a year on year increase of 20%. Show less

Petaling Jaya

. Event organizer, copywriter and media relations personnel for all schoolsAchievement: . Outstanding Open Day for launch of Sri KDU private school in 2012 which created a one year waiting list

Client liaison, proposal presentation, costings, third party sourcing, planning, crew coordination and event management of clients like Budweiser, VISA International, Souled Out Restaurant and Swatch Group.

Website architecture development, design rationale and content copywriting for business leaders like KFCH, Mayban Labuan, Bayer, Datai Laut, etc.

Developed and wrote digital educational CDs for IT topics like Visual Basic, C++ for UNITAR students