Sharon Kaufman

Sharon Kaufman Email and Phone Number

Senior Director, Data Science and Strategy CoE, US Oncology @ BioNTech SE
United States
Sharon Kaufman's Location
United States, United States
Sharon Kaufman's Contact Details
About Sharon Kaufman

Strategic and results-driven analytics leader with extensive experience in the pharmaceutical industry. I excel in delivering actionable integrated insights and performance tracking to drive business decisions and improve operational efficiencies. Skilled in leading cross-functional teams, developing strategic initiatives, and fostering innovation.At Novartis Gene Therapies, I lead a global analytics team, integrating data analytics and market research to support strategic decisions and enhance promotional effectiveness. At Pfizer, I improved enterprise-level analytics methods and collaborated on complex projects. At Bayer, I optimized digital marketing strategies and established a Center of Excellence for Digital Marketing Analytics.With a strong foundation in advanced analytics from roles at Lundbeck and Abbott Laboratories, I have a deep understanding of the biotech and pharmaceutical sectors. My education includes an MS in Applied Mathematics and an MBA in Finance. I am proficient in leveraging technology and advanced analytics to solve business challenges and am bilingual in English and Mandarin Chinese.Key Skills:• Leadership & Team Development• Cross-Functional Collaboration• Integrated Analytics & Insights• ROI & Resource Optimization• Advanced Analytics & Digital Analytics• Data Visualization & Reporting• Key Performance Indicators• Sales Forecasting & Strategic PricingRelevant Achievements:• Led the development of forecasting models for pipeline products and BD&L, contributing to successful acquisitions.• Implemented digital analytics strategies, resulting in improved campaign ROI and operational efficiency.• Provided strategic insights that led to optimal budget reallocations and increased revenue.

Sharon Kaufman's Current Company Details
BioNTech SE

Biontech Se

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Senior Director, Data Science and Strategy CoE, US Oncology
United States
Website:
biontech.de
Employees:
5043
Sharon Kaufman Work Experience Details
  • Biontech Se
    Senior Director, Data Science And Strategy Coe, Us Oncology
    Biontech Se
    United States
    View
  • Eisai Us
    Director, Advanced & Omnichannel Analytics
    Eisai Us Nov 2024 - Present
    Nutley, Nj, Us
    View
  • Novartis
    Senior Director, Brand Analytics And Insights (Gene Therapies)
    Novartis Sep 2020 - Sep 2024
    Basel, Baselstadt, Ch
    • Led global analytics & insights team in providing insights integrating data analytics, market research and competitive intelligence to drive strategic decisions and improve operational efficiencies. • Championed digital analytics and established real-time digital dashboard to track digital pilot campaign performance, accelerate test and learn cycle and increase promotional effectiveness. • Led field targeting and call planning process in collaboration with sales leadership, enhancing field force effectiveness and ensuring optimal resource deployment.• Conducted payer analytics and developed performance dashboards to deliver insights that support contract negotiations and optimized reimbursement outcomes.• Developed and led forecast models for pipeline products and BD&L, leveraging advanced analytics and simulations to minimize risks and achieve successful acquisitions.
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  • Pfizer
    Director, Advanced Analytics
    Pfizer May 2019 - Sep 2020
    New York, New York, Us
    • Led enterprise-level evolution of analytics methods and processes, optimizing marketing mix and resource allocation through advanced analytics.• Served as advanced analytics subject matter expert, collaborating with cross-functional teams to deliver complex analytics projects, enhancing customer insights and operational efficiencies.
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  • Bayer Pharmaceuticals
    Deputy Director, Digital Marketing Analytics
    Bayer Pharmaceuticals Jun 2018 - May 2019
    Leverkusen, North Rhine-Westphalia, De
    • Established Center of Excellence for Digital Marketing Analytics, driving substantial improvements in digital campaign ROI and operational efficiency through advanced analytics and data-driven insights.• Led development and application of analytics in marketing strategy, significantly improving campaign ROI through advanced analytics and simulation.• Developed digital analytics playbook with applicable KPI framework, methodologies, and processes for tactical optimization of digital and other commercial campaigns.• Implemented technology solutions that improved workflow efficiency and reduced operational costs.
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  • Bayer Pharmaceuticals
    Deputy Director, Data Science & Advanced Analytics
    Bayer Pharmaceuticals Feb 2017 - Jun 2018
    Leverkusen, North Rhine-Westphalia, De
    • Led global marketing mix and resource optimization analysis for high-priority countries, recommending optimal budget reallocation for multichannel marketing campaigns, and providing insights and guidance for sales force targeting.• Provided thought leadership while identifying analytic needs and opportunities, creating and deploying advanced analytics global solutions, and nurturing the development of advanced analytics capabilities at country levels.
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  • Bayer Pharmaceuticals
    Deputy Director, Commercial Analytics
    Bayer Pharmaceuticals Jun 2015 - Jan 2017
    Leverkusen, North Rhine-Westphalia, De
    • Led Marketing Analytics Center of Excellence, providing innovation and leadership in applying advanced analytics frameworks and tools for US Pharmaceutical Division.• Developed marketing mix models to measure promotional programs and identify opportunities to optimize marketing investments; resulted in reallocation of marketing budget and projected multi-million dollar increase in revenue.• Oversaw project management efforts, ensuring timely completion of projects within allocated budgets and scope.
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  • Lundbeck
    Associate Director, Marketing Analytics
    Lundbeck Nov 2011 - Jun 2015
    Valby, Copenhagen, Dk
    • Established new Brand Analytics team to support on-market brands and new product launches.• Developed comprehensive dashboard to track brand performance and operational efficiencies, combined with advanced analytics; resulted in successful new product launches in unprecedented short timeline.
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  • Abbott Laboratories
    Senior Manager, Promotion Analytics
    Abbott Laboratories Jan 2011 - Nov 2011
    Abbott Park, Illinois, Us
    • Implemented marketing performance measurement processes including Marketing Mix Optimization, campaign ROI assessment, and brand tactics, supporting brand strategies and investment decisions.• Supported brand-related strategies, opportunity discovery, and investment decisions with advanced analytics, including Customer Segmentation, Patient Adherence Analysis, Treatment Flow Journey.• Expanded innovative data sources, collaborated with brand management to formulate strategy and identify tactical initiatives. Enhanced promotional programs and developed metrics for improved execution.
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  • Abbott Laboratories
    Manager, Promotion Analytics
    Abbott Laboratories Mar 2009 - Dec 2010
    Abbott Park, Illinois, Us
    • Developed marketing mix models to measure HCP and consumer marketing campaign effectiveness and recommended optimal resource allocation across multichannel promotions.• Leveraged advanced analytics and predictive models to maximize return on investment and optimize selling, general and administrative (SG&A) spending across multiple therapeutic areas and sales teams, resulting in significant growth in both top-line and bottom-line performance.
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  • Abbott Laboratories
    Sales Forecasting Manager
    Abbott Laboratories Jul 2007 - Mar 2009
    Abbott Park, Illinois, Us
    • Developed sound demand forecasts and simulations models for Humira and pipeline products.• Provided forecast support on business development and licensing opportunities.
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  • Abbott Laboratories
    Strategic Pricing Manager
    Abbott Laboratories Sep 2005 - Jun 2007
    Abbott Park, Illinois, Us
    • Developed pricing strategies, analyzed financial impact, directed state program analyses, ensured legal compliance, supported contract negotiations and managed rebate programs.
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Sharon Kaufman Skills

Analytics Pharmaceutical Industry Cross Functional Team Leadership Forecasting Segmentation Strategy Market Analysis Sas Data Analysis Leadership Analysis Financial Analysis Business Development Statistics Competitive Analysis Data Mining Process Improvement Competitive Intelligence Corporate Finance Pricing R Statistical Modeling Pricing Strategy Financial Modeling Finance Sas Programming Predictive Analytics Analytical Skills Business Process Improvement Executive Leadership Communication

Sharon Kaufman Education Details

  • Depaul University
    Depaul University
    Applied Mathematics
  • Loyola University Chicago
    Loyola University Chicago
    Int'L Business

Frequently Asked Questions about Sharon Kaufman

What company does Sharon Kaufman work for?

Sharon Kaufman works for Biontech Se

What is Sharon Kaufman's role at the current company?

Sharon Kaufman's current role is Senior Director, Data Science and Strategy CoE, US Oncology.

What is Sharon Kaufman's email address?

Sharon Kaufman's email address is sh****@****yer.com

What is Sharon Kaufman's direct phone number?

Sharon Kaufman's direct phone number is +186240*****

What schools did Sharon Kaufman attend?

Sharon Kaufman attended Depaul University, Loyola University Chicago.

What skills is Sharon Kaufman known for?

Sharon Kaufman has skills like Analytics, Pharmaceutical Industry, Cross Functional Team Leadership, Forecasting, Segmentation, Strategy, Market Analysis, Sas, Data Analysis, Leadership, Analysis, Financial Analysis.

Who are Sharon Kaufman's colleagues?

Sharon Kaufman's colleagues are Hesselaar Birgit, Michael Erdeljan, Julia Paul, Lev Korolkov, Martina Kirsch, Selina Miksch, Kathleen Hobohm.

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