Sharon Lyon Email and Phone Number
Sharon Lyon personal email
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Senior Business Development, Sales, and Operations Executive with over 14 years of experience driving revenue growth and spearheading strategic initiatives for AdTech and digital marketing companies. Excels in leading high-performing teams, optimizing cross-functional processes, generating new business, and cultivating strong relationships. Expertise in consultative selling, client retention, and executing G2M strategies. Known for consistently surpassing targets, leveraging data-driven approaches, fostering collaboration across leadership, and implementing innovative solutions to complex business challenges.KEY ACHIEVEMENTS• Drove 51% revenue increase (2024) and grew new business by 23% (2023)• Pivotal in transforming an unprofitable startup into a profitable, investor-owned enterprise. Scaled revenue from <$10mm to over $100mm and grew the team from 10 to 100+.• Achieved over 99% quota (2021) and 112% quota (2020)• Increased pipeline by 40% through targeted outsourcing partnership (2023)• Secured and scaled partnerships with industry leaders, including Forbes, Criteo, Yahoo, and Verizon Media.• Integral in acquisitions of Newsmax Feed (2020) and ContentClick (2016)CORE COMPETENCIES• Executive Leadership• Strategic Planning and Forecasting• Go-to-Market (GTM) Strategy• Revenue Growth and Profitability• Business Development• Sales and Client Success• High-Value Contract Negotiation• Cross-Departmental Collaboration• Process AutomationINDUSTRY KNOWLEDGE• Digital Advertising and Marketing• AdTech / Advertising Technology• Digital Startups• E-Commerce• Digital Media and Digital Sales• Content Recommendation• Affiliate Marketing and Native AdvertisingTECHNICAL SKILLS• CRM and Sales Enablement: Salesforce, HubSpot• Data Analysis and Visualization: Excel, SQL, Tableau, Looker• Project Management Tools: Asana, Trello, Monday, Notion• Web Development and Design: HTML, CSS, WordPress• Design Tools: Canva, Photoshop, Miro, Lucid• Business Software: Microsoft Office, Google Suite, DocuSign• AI Tools: Claude, Chat GPT
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Revenue OperationsAdmiral: The Visitor Relationship Management CompanySarasota, Fl, Us
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Founder And ConsultantSharon Lyon Consulting, Llc Jun 2022 - Present(Independent business consultant specializing in digital marketing, advertising technology, and operational efficiency for startups and SMBs.)• Provide expert consulting services in digital advertising, AdTech, e-commerce, and digital media, with a focus on developing comprehensive strategic plans and driving revenue growth.• Lead process optimization initiatives, including CRM deployment, sales pipeline development, and cross-functional streamlining to enhance operational efficiencies.• Implement data-driven strategies and advanced reporting systems to measure performance against KPIs and inform decision-making.• Guide companies through organizational changes and digital transformations, ensuring smooth transitions and minimal disruptions to operations.• Leverage a wide range of technical tools and platforms to deliver comprehensive solutions in digital marketing, operational efficiency, and business growth. -
Vp, Sales & OperationsGiddyup Mar 2023 - Apr 2024Ventura, Ca, Us(Performance marketing/affiliate network specializing in e-commerce products, cutting-edge technology, and digital marketing.)• Led Business Development, Sales, and Campaign Launch teams, driving a 51% revenue increase over 12 months and growing new business by 23% YOY.• Overhauled sales processes and directed high-impact initiatives, including signing an outsourcing partner to assist with prospecting and qualifying, increasing sales pipeline volume by 40%.• Spearheaded a comprehensive Salesforce overhaul, enhancing CRM functionality, sales enablement, and cross-departmental transparency across teams. Integrated SAAS and automation tools, enhancing operational efficiency and team effectiveness.• Secured business with brands, partners, advertisers, marketers, and publishers, building relationships at industry events.• Developed robust reporting systems using Tableau and SQL, leveraging data analysis to identify trends that informed strategic sales initiatives and improved forecasting accuracy. -
Executive Vice President / Vice President Of Sales And OperationsRevcontent Dec 2018 - Jun 2022Sarasota, Florida, Us(Advertising technology platform driving revenue for publishers and conversions for marketers and brands through customizable digital ads.)• As a founding member and then executive of RevContent, collaborated with leadership to transform the company from an unprofitable startup into a profitable, investor-owned enterprise. Instrumental in scaling revenue from under $10mm to over $100mm and growing the team from 10 to 100+ employees.• Increased company revenue by 40% (2019-2021) while maintaining a 30% profit margin. Spearheaded growth through strategic sales initiatives, global expansion, and streamlining operational inefficiencies.• Achieved over 99% quota (2021) and 112% quota (2020).• Led and mentored a high-performing team of ~30 across sales, client success/account management, data analytics, compliance, and operations, fostering collaboration and achieving results through effective leadership. Designed GTM infrastructure and managed budgeting and P&L.• Secured enterprise deals with high-value targets and strengthened existing partnerships through networking, negotiations, and relationship building. Developed and delivered executive-level presentations and negotiated contracts. (Partners: Forbes, Criteo, Yahoo, Verizon Media, Nexstar, Newsmax, LiveIntent, TripleLift, and Match)• Integrated SAAS tools, including HubSpot CRM and sales enablement software, improving data analytics, accountability, and reporting. Enriched with third-party data to pre-qualify prospects and automate lead qualification.• Drove the execution of KPIs and OKRs. Leveraged advanced data analysis tools (Looker, Excel, SQL) to drive tactical decisions.• Integral in the successful acquisition of the Newsmax Feed Network, integrating their team, clients, and technology.• Presented management decks to PE and VC firms, leading to the 2021 acquisition by Star Mountain Capital. -
Director Of OperationsRevcontent Jun 2015 - Dec 2018Sarasota, Florida, Us• Directed the global account management, customer success, and operations teams. Cultivated strong relationships with cross-functional stakeholders, enhancing collaboration and ensuring alignment with long-term company objectives and operational strategies. Managed hiring, budgeting, compensation, team development, and quotas.• Implemented compliance guidelines, ensuring high-quality traffic and advertising campaigns across the network.• Established core KPIs and performance dashboards to assess operational effectiveness, fostering continuous improvement initiatives. Used quantitative and qualitative analysis to generate actionable product and business strategy recommendations for the business and its clients.• Played a pivotal role in ContentClick (UK) acquisition, driving cross-functional integration and expanding the company's global footprint.
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Senior Operations SpecialistRevcontent Mar 2014 - Jun 2015Sarasota, Florida, Us• Oversaw the account management team’s development, coaching members, streamlining the training and onboarding processes, and ensuring all team members’ performance aligned with company expectations.• Created financial analysis and performance tracking dashboards, providing detailed, clear, and actionable insights for stakeholders across the organization.
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Campaign Optimization SpecialistRevcontent Sep 2012 - Mar 2014Sarasota, Florida, Us• Analyzed and interpreted campaign performance to create optimization strategies for advertisers and publishers, significantly boosting both client and company profitability.• Collaborated across departments to collect feedback and guide feature development.• Refined advertising campaigns and publisher widgets to maximize performance, ensuring alignment with partner goals.
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Internet Marketing SpecialistStrictly Health Corp. May 2010 - Sep 2012• Optimized advertising campaigns, leveraging data analysis to refine marketing strategies and maximize ROAS.• Designed, developed, and refined websites and digital content utilizing HTML, CSS, WordPress, and Photoshop.• Implemented diverse digital marketing tactics, including media buying, SEO, PPC, market research, and content creation, significantly enhancing brand presence and driving sales growth for the company’s portfolio of 20+ products.
Sharon Lyon Skills
Sharon Lyon Education Details
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University Of Central FloridaBusiness: Marketing
Frequently Asked Questions about Sharon Lyon
What company does Sharon Lyon work for?
Sharon Lyon works for Admiral: The Visitor Relationship Management Company
What is Sharon Lyon's role at the current company?
Sharon Lyon's current role is Revenue Operations.
What is Sharon Lyon's email address?
Sharon Lyon's email address is sh****@****ail.com
What is Sharon Lyon's direct phone number?
Sharon Lyon's direct phone number is +194148*****
What schools did Sharon Lyon attend?
Sharon Lyon attended University Of Central Florida.
What skills is Sharon Lyon known for?
Sharon Lyon has skills like Affiliate Marketing, Social Media Marketing, Email Marketing, Marketing, Online Advertising, Online Marketing, Lead Generation, Sales, Advertising, Ppc, Seo, Sem.
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