Sharon Loeb

Sharon Loeb Email and Phone Number

CMO | Transformational Leader | Digital & Demand Driver | Brand Builder | Culture & Talent Developer
Sharon Loeb's Location
Berkeley Heights, New Jersey, United States, United States
Sharon Loeb's Contact Details
About Sharon Loeb

I am a CMO with a passion for helping companies build the marketing muscle needed to drive impact. With an emphasis on talent, data, technology, and customer-centricity, I build, develop, and lead teams that drive demand, audience engagement, brand affinity, and revenue. My dual loves of problem-solving and learning help me match solutions to needs for both businesses and marketing functions looking to transform. Whether building modern digital and demand engines, repositioning brands, or effecting internal culture evolution, I’ve been inspired at every stage of my career by opportunities to lead positive change. Throughout a succession of high-impact, entrepreneurial leadership positions, I have posted specific, measurable progress on key marketing metrics while driving profitable growth. This includes designing and leading the successful go-to-market launches of several disruptive and ultimately industry-leading offers. I enjoy making new connections and hearing new perspectives. Reach out to me to talk about anything related to marketing innovation and effectiveness, women in leadership, or rock and roll. My Specialties: Marketing Vision & Strategy; Modeling Execution; Leading, Developing, & Inspiring Teams; Establishing New Capabilities; Building Culture; Challenging Status Quo and Blazing Trails; Engaging Audiences; Acquiring & Retaining Customers; Optimizing Brands; Enhancing Experiences; Creating Value

Sharon Loeb's Current Company Details

CMO | Transformational Leader | Digital & Demand Driver | Brand Builder | Culture & Talent Developer
Sharon Loeb Work Experience Details
  • Ellucian
    Chief Marketing Officer
    Ellucian Apr 2020 - Sep 2021
    Reston, Va, Us
    Headquartered in Virginia, and employing more than 3,000 people globally, Ellucian is a leading developer of cloud-based software and services for higher education, serving more than 2,700 institutions and 26 million students across 50 countries.● Member of Executive Team responsible for all global marketing efforts; reported to the CEO and presented at Board of Directors meetings; ● Aligned marketing fully with business strategy, directing all aspects of demand generation, brand and communications, digital strategy, and marketing efforts for all products, solutions, and services; ● Oversaw recruitment, retention, development, and engagement of a team of 50 high-performing marketers; managed a $13M annual budget; ● Modernized marketing function, refining ecosystem and operating model, addressing competency gaps, rebuilding entire end-to-end demand engine, introducing analytical rigor and structured processes, and increasing cross-functional alignment.
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  • Cengage Learning
    Evp, Chief Marketing Officer
    Cengage Learning Jan 2016 - Nov 2019
    Cengage Learning is an educational content, software and services company. Headquartered in Boston, and employing 5,000 people globally, Cengage serves the higher education, K-12, library and workforce training markets around the world.● Serve on the company’s Executive Team, reporting to the CEO; inform company strategy and present at Board of Directors meetings● Lead all aspects of marketing and communications strategy and programs, in support of company objectives● Oversee recruitment, retention, and development of a team of 150 high-performing marketing leaders ● Manage a $40M+ annual operating budgetSELECT ACHIEVEMENTS: Re-architected marketing department, transitioning from an intuition-driven, sales support function executing siloed tactics to a thought-leading, customer-focused, data-driven organization delivering needs-based, integrated campaigns oriented toward pipeline and revenue growth; increased campaign engagement >130%, lead volume 30%, marketing sourced pipeline 50%, and SQLs from 2% to 88% ► Established new competencies in Digital & Demand Marketing, Content Marketing, Automation & Operations, Strategy, Research, Measurement, eCommerce, Consumer Marketing, and Brand, while decreasing cost base by 20% ► Integrated tech stack to drive evidence-based execution; built company’s first marketing dashboard, leveraging insights to drive business objectives ► Instilled culture of transparency, accountability, and collaboration focused on developing leaders at all levels; achieved >20% increase in employee engagement ► Launched company's first direct-to-consumer offer, lifting brand awareness by 21% in first season, achieving >1M subscribers to new service in under a year ► Introduced new traffic and conversion programs, increasing direct channel revenue by 42% from 2016-18 ► Drove deliberate brand repositioning focused on differentiation and share of voice; increased earned media impressions 400%, NPS 15 points; social engagements >300%
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  • Mcgraw-Hill Higher Education
    Vice President, Marketing
    Mcgraw-Hill Higher Education Feb 2012 - Jan 2016
    New York, Ny, Us
    Employing more than 6,000 people in 44 countries, and producing products in more than 60 languages, McGraw-Hill Education is a leading digital learning company that draws on its more than 100 years of educational expertise to offer engaging, adaptive and personalized solutions that improve learning outcomes around the world.● Served as division CMO, reporting to President● Aligned marketing with business strategy, leading development and implementation of marketing strategies for $800M+ Higher Ed unit, with direct impact on revenue, profit, market share and growth; ● Oversaw 15 marketing leaders and $5M+ annual operating budget; ● Drove rapid share growth and customer usage of signature digital solutions, increasing loyalty, renewal, and total subscription revenue; ● Directed divisional strategy for pricing, brand management, digital product marketing, eCommerce, digital integrations, user engagement, distribution and channel, lead generation, social media, PR, and overall communications.SELECT ACHIEVEMENTS: Opened up $120M market segment by launching new direct-to-consumer program, driving growth of 240% in 2013, and 158% in 2014 ► Grew proprietary eCommerce channel revenue by 175% from 2012-2014; from 5% to 15% of total revenue base ► Introduced new distribution programs that decreased operating costs, increased margins, and raised revenues by 23% ► Implemented new pricing approaches, realizing incremental net revenue of 9-16% across product categories ► Achieved signature product revenue growth of 46% in 2012 and 33% in both 2013 and 2014 ► Launched campaigns that drove growth in discretionary student purchases of core subscription products of 70% in 2013 and 163% in 2014 ► Expanded share of voice across traditional and social media through enhanced focus and strategy, achieving 599% coverage growth from 2011-2014 driven by growth in earned impressions and expansive growth in social engagement with the brand_____________________________________
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  • Mcgraw-Hill Higher Education
    Senior Director, Strategic Marketing
    Mcgraw-Hill Higher Education Jan 2010 - Jan 2012
    New York, Ny, Us
    ● Brought on as an intrapreneur and change manager to assess needs, define programs, rationalize costs, secure senior level investment, and lead marketing programs, processes and competencies across a multi-divisional business; ● Developing and leading all aspects of marketing, digital product marketing, market development and solution branding nationally across 4 business units generating $800M in annual net revenues;● Unifying multiple divisions under one centralized marketing function to drive effectiveness and synergies; ● Establishing marketing best practices, leadership teams and the overarching strategy for brands at the national platform level; ● Overseeing 5 managers and a $2.2M budget; ● Championing and leading teams and national marketing programs in social media, product advocacy, brand development, customer experience, PR, consultancy, community marketing, loyalty and partnering.SELECT ACHIEVEMENTS: ► Instrumental in closing $28M+ in revenue in 2011 (including more than $11M in new business) by launching a program that empowers and deploys customers as product evangelists ► Built/led a team that deployed expansive market studies that were key to generating $2.2M+ in revenues in 2011 ► Led positioning and go-to-market plan for an integrated solution partnership that exceeded a $25M incremental revenue target in 2011 ► Achieved significant digital revenue growth each year including 35% YOY growth in 2010 and 45% growth in 2011 ► Led marketing initiatives that increased unique users of a key digital solution from 175,000 to over 350,000 in less than two years______________________________________
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  • Mcgraw-Hill Higher Education
    Marketing Director
    Mcgraw-Hill Higher Education Nov 2005 - Dec 2009
    New York, Ny, Us
    ● Co-managed a national marketing organization that generated $260M+ in annual revenue and supported a 100-person sales force; ● Directed planning and execution of market development programs, product launches, event marketing, direct mail, e-marketing, advertising, PR, and loyalty/retention;● Led a 19-person team (including 11 managers) and oversaw a $5M annual budget.SELECT ACHIEVEMENTS: ►Developed programs and campaigns that drove a $21M increase in divisional revenues in 4 years ► Earned the "Corporate Achievement Award for Marketing" (2009) and the "Corporate Achievement Award for Editorial Excellence" (2009) over competition that included teams from JD Power, Standard & Poor’s, Platts and Business Week ► Led and participated in several award-winning product launches that became market leaders in their segments ► Developed and led teams that won "Product Team of the Year" (2008 & 2009), "Campaign of the Year" (2008 & 2009), "Launch of the Year (2007 & 2009)", "Revision of the Year (2007)" and "First Edition of the Year "(2006) ► Instrumental collaborator and execution director for the launch of "Connect" (a signature digital content, assignment and assessment solution that realized 124% of its first year revenue goals) ► Recruited and mentored 7 exceptional managers (5 earned promotions)_____________________________________
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  • Mcgraw-Hill Ryerson
    Senior Marketing Manager
    Mcgraw-Hill Ryerson Dec 2001 - Oct 2005
    Toronto, Ontario, Ca
    McGraw-Hill Ryerson (www.mcgrawhill.ca) is a leading Canadian publisher of educational resources, information products and services for lifelong learning and enjoyment (revenues of $78M+ in 2010).● Managed all national marketing, publicity, promotion, product management functions and related personnel across a product portfolio that generated $16M+ revenue annually (Humanities, Social Sciences & Languages lines). SELECT ACHIEVEMENTS: ► Achieved double-digit net revenue growth in 2002 and 2003 ► Developed and led marketing strategies that propelled products to market-leading status ► Won the "International Marketing Manager of the Year Award" in 2002 ► Won the "Murray Lamb Creativity & Innovation Award" in 2003 ► Appointed to the iLearning Leadership Council (in 2002 & 2003) and the iLearning Advantage Committee (2003 & 2004) to define business direction and company-wide best practices_____________________________________
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  • Pearson Education Canada
    Marketing Manager
    Pearson Education Canada Dec 2000 - Dec 2001
    London, Gb
    Pearson Education (www.pearsoned.com) is a world leader in educational, business information and consumer publishing.● Led all aspects of national marketing for a portfolio of hundreds of titles/products across three lines (English, Career and Technology) that generated $20M in annual revenues;● Developed and directed the implementation of marketing plans, product strategies and tools to drive sales of diverse, high-investment titles and support a 25-person sales team. SELECT ACHIEVEMENTS: ► Developed and led the successful launch of the first Canadian edition of "Thill/Bovee/Cross, Excellence in Business Communication" to help deliver 500% of budgeted sales target within the first year of release_____________________________________
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  • Perason Education Canada
    Inside Sales Representative | Editorial Representative
    Perason Education Canada Aug 1998 - Dec 2000
    ● Managed sales accounts in a $6M national territory; ● Sold text and media products via consultative selling, cross-selling, travel to campuses, presentations, e-mail, telephone, direct mail and forging relationships with key influencers.SELECT ACHIEVEMENTS: ► Earned "Rookie of the Year" Sales Award ► Promoted to act as National Product Specialist (sole sales and marketing representative) for a high-potential brand ► Consistently exceeded sale targets and grew YOY sales by 13% to 25% ► Appointed to the Pearson Canada Leadership Council in 2000_____________________________________
  • Pearson Education Canada
    Associate Editor
    Pearson Education Canada Apr 1997 - Aug 1998
    London, Gb
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Sharon Loeb Skills

Product Marketing Marketing Strategy Strategy Publishing Social Media Marketing Leadership Marketing Product Management Content Development Management Brand Management E Commerce Academic Publishing Strategic Partnerships Market Development Email Marketing Social Media Content Strategy Business Development Lead Generation Brand Development Online Publishing Sales Textbooks Strategic Planning Digital Team Building Relationship Marketing Customer Acquisition Market Planning Go To Market Strategy New Business Development Public Relations Cross Functional Team Leadership Custom Publishing Performance Management Sales Operations Ebooks Advertising Product Launch Enterprise Software Creative Direction Customer Acquisition And Retention Selling Marketing Operations Leadership Sales And Business Development Sales Presentations Partnering Social Media Strategy

Sharon Loeb Education Details

  • University Of Toronto
    University Of Toronto
    Philosophy
  • York University
    York University
    Philosophy

Frequently Asked Questions about Sharon Loeb

What is Sharon Loeb's role at the current company?

Sharon Loeb's current role is CMO | Transformational Leader | Digital & Demand Driver | Brand Builder | Culture & Talent Developer.

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What schools did Sharon Loeb attend?

Sharon Loeb attended University Of Toronto, York University.

What skills is Sharon Loeb known for?

Sharon Loeb has skills like Product Marketing, Marketing Strategy, Strategy, Publishing, Social Media Marketing, Leadership, Marketing, Product Management, Content Development, Management, Brand Management, E Commerce.

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