Sharon Ray Pender Email & Phone Number

Jackson, MS, US

Ridgeland, US

I serve as the company brand manager, making sure there is consistency throughout all communications and ensure proper trademarking and copyright citations. I also monitor website traffic and analytics and manage site SEO. Review and conduct market research data to improve product development and marketing. Also conduct various other duties such as.

US

• Research and compile digital marketing data for key accounts.
• Assist reps in developing digital and social marketing strategies for major accounts.
• Research, analyze and compile various Nielsen, Kantar, Borrell, Scarborough and eMarketer data to assist key account reps in developing major accounts.

Biloxi, MS, US

• Work closely with the Creative Director, Marketing team and Web Developer to develop strategies for interactive marketing and advertising campaigns for local and regional clients.
• Design traditional print, interactive print and web based pieces for clients.
• Coordinate and supervise various photo and video shoots.
• Manage social media platforms for various clients.

• Coordinate, design and layout special publications such as At The Casinos, Ultimate Visitors Guide, Better Health and Living Magazine and beachblvd Magazine.
• Write and edit stories for publications listed above.
• Help graphics department with ad building.
• Work closely with sales and management to ensure quality products.

US

• Supervised a team of graphic designers, production assistants and a copywriter producing print advertising, signage, direct mail, invitations and collateralfor Beau Rivage Resort & Casino.
• Developed and designed various print advertising, direct mail, invitations and collateral for all casino departments and events.
• Worked with various vendors to meet deadlines and ensure print quality.
• Coordinated photo and video shoots and maintained photo library.
• Worked with the IT department to maintain server, printer and equipment for the Art Department.
• Ensured that all artistic consistency and direction met the Beau Rivage/MGM Mirage standards.

• Supervised a team of graphic designers responsible for the art development and production of Grand Casino Biloxi collateral (i.e., fliers, tent cards, inserts, in-roommarketing material); signage (i.e., posters.
• Coordinated and acted as primary liaison for projects between requesting departments and advertising department.
• Scheduled print ads and billboards.
• Initiated development and installation of interior/exterior signage and initiated advertising, collateral and signage production.
• Worked with selected vendors via the bid process.
• Coordinated photo and video shoots and maintained photo library.

US

• Led a team of 20 full-time graphic designers and 4 part-time graphic designers producing yellow page ads and various marketing collateral.
• Developed training material and trained existing and new sales representatives on the production process and accompanying paper work.
• Set up tracking and quality control measures for the art department.
• Ran various reports tracking volume of ads and work flow.
• Adjusted schedules and work flow to meet deadlines and any sudden increases in work volume.

US

• Designed, developed and maintained corporate branding through sales aids, forms, covers, special sections in directories and any special marketing projects(i.e. newspaper ads, trade show banners, billboards, etc.).
• Streamlined production process of covers and special sections of both U.S. and Canada books by using Adobe InDesign instead of QuarkXPress.
• Set up a Marketing Work Order tracking system to monitor supplies and costs.
• Assisted fellow artists with any problems, questions or concerns they may have.

US

• Supervised a team of graphic designers and production assistants creating print projects and advertising for various casino departments.
• Tracked invoices and expenses for the advertising departmentʼs budget.

• Maintained corporate branding through the design and development of marketing and advertising campaigns, directory covers, special sections withinthe directories, training materials and sales materials.
• Represented the company at several local trade shows.
• Consistently met and surpassed deadlines.

• Coordinated and organized graphics for the layout of directory community sections and yellow page advertisements.
• Worked closely with the marketing department in the development of sales aids and promotional ideas.
• Assisted fellow artists with technical or any other work related problems, questions or concerns they had.
• Consistently met and surpassed deadlines.

• Designed yellow page advertisements for several telephone directories.

• Established and maintained new and existing accounts.
• Designed and coordinated promotional items and advertising for local businesses.

• Managed a team of graphic designers developing yellow page advertising.
• Designed and developed covers, community sections and yellow page advertising.
• Consistently met and surpassed deadlines.

• Typeset and designed yellow page advertisements.

• Proof read listings and display advertising for yellow page directories.

Ba, Advertising

General Subjects