I serve as the company brand manager, making sure there is consistency throughout all communications and ensure proper trademarking and copyright citations. I also monitor website traffic and analytics and manage site SEO. Review and conduct market research data to improve product development and marketing. Also conduct various other duties such as designing product shopping carts, internal communication documents, e-blasts and interactive PDFs.

• Research and compile digital marketing data for key accounts. • Assist reps in developing digital and social marketing strategies for major accounts. • Research, analyze and compile various Nielsen, Kantar, Borrell, Scarborough and eMarketer data to assist key account reps in developing major accounts.

• Work closely with the Creative Director, Marketing team and Web Developer to develop strategies for interactive marketing and advertising campaigns for local and regional clients. • Design traditional print, interactive print and web based pieces for clients. • Coordinate and supervise various photo and video shoots.• Manage social media platforms for various clients.

• Coordinate, design and layout special publications such as At The Casinos, Ultimate Visitors Guide, Better Health and Living Magazine and beachblvd Magazine.• Write and edit stories for publications listed above.• Help graphics department with ad building.• Work closely with sales and management to ensure quality products.

• Supervised a team of graphic designers, production assistants and a copywriter producing print advertising, signage, direct mail, invitations and collateralfor Beau Rivage Resort & Casino.• Developed and designed various print advertising, direct mail, invitations and collateral for all casino departments and events.• Worked with various vendors to meet deadlines and ensure print quality.• Coordinated photo and video shoots and maintained photo library.• Worked with the IT department to maintain server, printer and equipment for the Art Department.• Ensured that all artistic consistency and direction met the Beau Rivage/MGM Mirage standards.

• Supervised a team of graphic designers responsible for the art development and production of Grand Casino Biloxi collateral (i.e., fliers, tent cards, inserts, in-roommarketing material); signage (i.e., posters, duratrans, directional, all signage initiatives including capital projects, electronic); and promotions marketing support material.• Coordinated and acted as primary liaison for projects between requesting departments and advertising department.• Scheduled print ads and billboards.• Initiated development and installation of interior/exterior signage and initiated advertising, collateral and signage production.• Worked with selected vendors via the bid process.• Coordinated photo and video shoots and maintained photo library.• Established systems to monitor vendor job orders, invoices and the payment of invoices appropriately.• Analyzed monthly statements and provided variance and budget explanations.

• Led a team of 20 full-time graphic designers and 4 part-time graphic designers producing yellow page ads and various marketing collateral.• Developed training material and trained existing and new sales representatives on the production process and accompanying paper work.• Set up tracking and quality control measures for the art department.• Ran various reports tracking volume of ads and work flow.• Adjusted schedules and work flow to meet deadlines and any sudden increases in work volume.

• Designed, developed and maintained corporate branding through sales aids, forms, covers, special sections in directories and any special marketing projects(i.e. newspaper ads, trade show banners, billboards, etc.).• Streamlined production process of covers and special sections of both U.S. and Canada books by using Adobe InDesign instead of QuarkXPress.• Set up a Marketing Work Order tracking system to monitor supplies and costs.• Assisted fellow artists with any problems, questions or concerns they may have.

• Supervised a team of graphic designers and production assistants creating print projects and advertising for various casino departments.• Tracked invoices and expenses for the advertising departmentʼs budget.

• Maintained corporate branding through the design and development of marketing and advertising campaigns, directory covers, special sections withinthe directories, training materials and sales materials.• Represented the company at several local trade shows.• Consistently met and surpassed deadlines.

• Coordinated and organized graphics for the layout of directory community sections and yellow page advertisements.• Worked closely with the marketing department in the development of sales aids and promotional ideas.• Assisted fellow artists with technical or any other work related problems, questions or concerns they had.• Consistently met and surpassed deadlines.

• Designed yellow page advertisements for several telephone directories.

• Established and maintained new and existing accounts.• Designed and coordinated promotional items and advertising for local businesses.

• Managed a team of graphic designers developing yellow page advertising.• Designed and developed covers, community sections and yellow page advertising.• Consistently met and surpassed deadlines.

• Typeset and designed yellow page advertisements.

• Proof read listings and display advertising for yellow page directories.