Sharon Mcavoy, Cmp, Ctsm Gold Level Email & Phone Number

Attleboro, Ma, Us

Burlington, Ma, Us

Responsible for creating first Global Event Program for Azenta. The program is being built from the foundation up. Since I joined, we have partnered with an exhibit house, transportation company, creative agency, lead management partner, created our first company store for the US and exhibited at over 100 tradeshows globally our first year. Achievements to date: • Brought 8 brands under the Azenta corporate umbrella at all events. Continue working with all brands on the integration into the corporate event program. This includes all new acquisitions. • Built infrastructure for new event planning function/team including strategy. • Work closely with Business Units during the AOP (and throughout year) process to research appropriate events to attend, evaluate past participation, request appropriate budget, determine sponsorship level, measure ROI and set KPI for all programs. • Introduced mobile app and paperless events to global program• Trusted advisor to Senior Leadership Team as part of the Global Event Team. • Plan and manage the global event budget. • Responsible for department structure, staffing, budget, forecasting and key stakeholder relationships.• Successfully managed events and provided end-to-end oversight from the initial planning to final execution, including a full post event review, budget reconciliation and summary to executives. • Development and execution of first Azenta Global Sales Meeting with over 250 attendees. • Development and execution of the first Azenta CRYO Symposium• Created a RACI for the event and marcom team. • Work with dedicated exhibit house in the US and EU. • Develop in-depth product knowledge and product inventory for the regions. • Created project status/timelines communication templates• Creation and management of global annual event calendar• Lead cross-functional teams to develop team/function operating playbook, RACI model, process documents, etc.

Milford, Ma, Us

Responsible for developing event strategies for a multi – billion dollar leader in analytical laboratory instruments and software. Interface with stakeholders to ensure appropriate management, branding, creative, messaging, promotion and event execution.Assume total responsibility and ownership in the planning and execution of all assigned events Oversee the full event management lifecycle including program timelines, budgets, logistics, invitations, registration, vendor negotiations, surveys, project management and communication with internal and external partners Manage the development of trade show and event marketing programs that help achieve goals by ensuring consistent master formats for booth communications, efficient traffic flow, eye-catching booth design, memorable event ideas, staff training and entertaining educational activities that encourage prospect interaction with staffers  Maintain continuous communication with key internal stakeholders to ensure cross-functional alignment and identify strategic aspects of interactive programs such as domestic/international trade shows, events, symposia and meetings Monitor and measure the success of all event programs and evaluate results against KPIs; create post event reports to measure event effectiveness, utilize actionable data and identify areas for improvement Partner with management to create a cultural tone which fosters innovations and improve event operations by streamlining processes and using tools/technologies to reduce costs and increase efficiencies Created the first Science and Technology Fair at Waters with the goal of getting all employees in Milford excited about our science  Initiated the Innovation Planning Team to create a team focused on all R&D events globally to align with corporate goals and objectives; presented to Senior Management 12 events that will take place in 2020 including celebrating world lab day

Milford, Ma, Us

Strategized and oversaw plans and implementation of all marketing communications materials across channels (print collateral, tradeshow booth graphics, displays, advertising etc.) for the Clinical Business Operations (CBO) Division. Directed budgeting and scheduling multiple, overlapping, worldwide programs.; evaluated, and implemented innovative communication programs to complement business direction and successfully launch new services/products  Utilized a disciplined and analytical approach in measuring/testing the effectiveness and ROI of communication programs/investments; instituted metrics and dashboards to draw insights and facilitate sound decision making Coordinated between marketing communications organization, business, regional marketing, field marketing, and sales, ensuring messaging and business priorities ensuring they were consistent and relevant to audiences worldwide  Formed and nurtured successful vendor relationships resulting in competitive pricing and consistent on-time/on-budget performance; led negotiations to improve company economics without sacrificing service or quality Worked internally to gain support for CBO for initiatives such as increasing budgets for publicity, promotion and sales initiatives and externally to direct successful print, PR, email/social media, trade shows, meeting, events and conferences  Consulted with regulatory and scientific affairs on consistent basis also set standards for regulatory oversight and development of marketing programs  Established procedures/processes for development of Marcom materials that adhered to regulatory guidelines and ensured consistency across all marketing channels

Marlborough, Ma, Us

Planned and managed implementation of all aspects of trade show and events program for oncology (domestic and international shows, user meetings, events, physical advisory boards, and symposia). Guided cross-functional teams through event lifecycles by conveying a clear vision related to the execution strategies that enhanced brand recognition, supported corporate mission and facilitated selling initiatives Established new standards, processes and procedures that streamlined communication and interactions across teams; ensured lines of communication remained open, objectives were clearly communicated and deadlines were met  Directed and oversaw logistics including designing custom layouts, coordinating setup, planning onsite booth activities and directing post show follow-up program  Developed strategy and managed execution of physicians, nurses, and technician’s professional education program from initiation to successful conclusion Led strategic planning sessions marketing managers to develop objectives and requirements for trade shows to meet/exceed organizational objectives

Us

Established and managed a $1M budget for marketing programs that maximized revenues and ensured improved ROI including development of strategies for 20 trade shows, 20 seminars, and five annual sales meetings worldwide.Launched global marketing communications programs including PR, trade show, and special events for product lines worldwide Prepared marketing communications strategies and programs for; seminars, special events, sales programs including meetings, training and customer promotions, public relations initiatives, print and collateral programs, product launches, analyst presentations, and media activities Managed all facets and stages of directing photo shoots and storyboard development for flash presentations Responsible for venues and site selection, theme planning, price negotiations, booth premium and reward programs and comprehensive translation of messaging into multiple languages

Norwood, Ma, Us

•Collaborated with Manager of Advertising and Sales Promotions and participated in development and implementation of marketing and sales programs (direct mail, media relations, trade shows, sales promotion activities etc)•Simultaneously, coordinated trade shows for company and three North American divisions. Directed activities including; schedule and budget development and monitoring, vendor liaison, show services, booth design, staff assignments, schedules, and training, pre and post publicity, lead fulfillment and travel logistics•Responsible for planning and executing North American Seminar Program including 20 plus seminars/year

Education record

Bachelor'S Degree, Management/Economics

Bachelor'S Degree, Political Science