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Strategic Marketer with:- 3x Business Turnaround Success- 961 Hours of Training in Behavioral Economics. - 20+ Years as VP of MarketingBRANDSTaco Bell, Kraft, Discovery Channel, The Picture People (Hallmark), Startups#Turnaround #BrandPositioning #BrandDevelopment #marketresearch #gotomarket #innovation #customerexperience #cx #behavioralscience #behavioraleconomics #marketingstrategy #marketing #innovation #customerinsights #AIAdoption
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Senior ConsultantIntendra AiSeattle, Wa, Us
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Senior ConsultantDriva Solutions, Cx Consulting. Driva Clients Include: Nike, Costco, Starbucks, Tmobile, Apple. Dec 2020 - PresentCustomer insights, behavioral design, conversion rate optimization
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Principal: Increasing Ai Adoption Thru Behavioral Design.Self-Employed 2023 - Present
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Fractional CmoSharon Mccarthy 2014 - 2021Turnarounds, Interim, Fractional leadershipExample: Hired to build a marketing department and to reverse a sales decline on the flagship brand of a 200+ unit restaurant chain. Assumed responsibility for turning around 2 additional restaurant brands, while launching a new Ghost Kitchen brand, and managing Culinary efforts. Stood up a digital marketing team in 2 months that generated a 340% ROI. Launched a value menu within 3 months, which reversed an 18-month decline in traffic and generated a 6pt swing in comp-store sales. To increase the relevancy to a younger audience, conceived and executed 2 PR events -- Pies on Fries, and Beyond Burgers launch -- that generated over 240 and 380 million impressions respectively. First to develop and launch the world's first vegan combo meal.
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Board MemberYouth In Focus (10.18-4.19); Clarke School For Hearing And Speech (7.12-10.16) Jun 2012 - May 2019
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Vice PresidentSilverbrook Research, Sydney Based Innovation Lab 2008 - 2013Hired to turn patents into products for the low-profile entrepreneur, named the "Most Prolific Inventor of the Modern Era" by Business Insider. Developed market entry strategy, technology adoption strategy, positioning, product requirements, and conducted concept testing for emerging technologies for the world's largest individual patent holder. Spun out technology from the core business, and developed and launched an award-winning mobile buying app -- Netpage -- that used digital twin technology & augmented reality to bring a Shazam-like experience to paper. Achieved annual download goal in 3 months. Obtained agreement by 60% of the industry to adopt Netpage. Wrote product requirements, conducted the first in-home use test for a mobile app, piloted app with Food Network Magazine, Marie Claire, House Beautiful, and Esquire magazine. Responsible for Product strategy, Go to Market, B2B Marketing, B2C Marketing, and Bus Dev.
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Evp Of MarketingDiscovery Communications 2005 - 2007New York, UsLed repositioning of Discovery Channel Retail Brand. Increased profitability of catalog more than 112%, email +97%, growing e-commerce sales over 35%. Responsible for WW CRM for all channels and networks. Asked to advise Discovery Education on the launch of its online consumer education business. Led development and design of Discovery's new experiential store-of-the-future. -
PresidentBrandspring 2002 - 2005Strategic marketing consultancy for B2C brands. Clients included: a home furnishings retailer, chain of hair salons, a modern art museum, a fuel additive, an urban menswear retailer, and other B2C startups.
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CmoOur Block, One Of The First Social Networks 2000 - 2001Repositioned an online phone directory into one of the first social networks, Our Block, a local Facebook before Facebook. Conducted market research, developed product vision, identified revenue model, developed user forecast and acquisition model, developed launch plan, rebranded and renamed business, established partnerships with leading fast food chains, and presented monthly to a board of directors. Site was launched months before the dot com bubble burst and the market crashed, which dried up access to capital resulting in the shutdown of the business.
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Vp Of Marketing & Company OfficerThe Picture People, A Hallmark Company 1996 - 2000Plano, Tx, UsLed turnaround that resulted in a 58% increase in same store sales, the company achieving profitability for the first time, the sale of the business to Hallmark, and a successful exit for investors.Quadrupled direct marketing response rates from 3% to 11.6%Developed and launched 2 alternative store concepts -- Focus Pocus and The Picture People -- within 6 months of arriving. Assisted CEO in capital raise. The first to introduce customized photo gifts to consumers across the country, well before Shutterfly, Mint, Cafe Press, and Canva. -
Brand ManagementTaco Bell, Kraft General Foods 1989 - 1996Irvine, Ca, UsHighlightsTurned around Krafts snack business, reversing a 6% sales decline and growing brand sales 25% by launching new products that were the most successful initiative in the brand’s 34-year history. Received Division’s Visionary Award, Kraft Creativity Award, and nominated for the Chairman’s award. Initiated, developed, and funded Cheez Whiz promotions that grew sales +69% in 4th quarter.Managed the launch of Taco Bell's better for you, Border Lights line of tacos and burritos, leading the repositioning, growing profitability 9%. Repositioned and relaunched Taco Bell's line of salsas and dips in the grocery channel, growing sales 19%. -
Senior Research AnalystKurt Salmon, Part Of Accenture Strategy 1983 - 1987New York, Ny, Us
Sharon Mccarthy (She/Her) Skills
Sharon Mccarthy (She/Her) Education Details
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The Wharton SchoolEntrepreneurial Managment -
University Of DelawareBusiness
Frequently Asked Questions about Sharon Mccarthy (She/Her)
What company does Sharon Mccarthy (She/Her) work for?
Sharon Mccarthy (She/Her) works for Intendra Ai
What is Sharon Mccarthy (She/Her)'s role at the current company?
Sharon Mccarthy (She/Her)'s current role is Senior Consultant.
What is Sharon Mccarthy (She/Her)'s email address?
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What is Sharon Mccarthy (She/Her)'s direct phone number?
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What schools did Sharon Mccarthy (She/Her) attend?
Sharon Mccarthy (She/Her) attended The Wharton School, University Of Delaware.
What skills is Sharon Mccarthy (She/Her) known for?
Sharon Mccarthy (She/Her) has skills like Strategy, Marketing, Marketing Strategy, Marketing Management, Strategic Planning, Market Analysis, Strategic Partnerships, Brand Development, Market Research, Start Ups, Consumer Products, Marketing Communications.
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