Sharon Shepard

Sharon Shepard Email and Phone Number

Trasformational, Strategic, Results-oriented, Marketing Executive and Problem Solver | Tech Savvy | Team Leader @ Optos
Sharon Shepard's Location
Hopkinton, Massachusetts, United States, United States
Sharon Shepard's Contact Details
About Sharon Shepard

Transformational marketing leader with a proven track record of driving growth and innovation in B2B in the medical device and SaaS industries. Adept at aligning marketing strategies with business objectives to deliver measurable impact. Expert in digital transformation, integrated marketing, cross-functional leadership, and customer experience optimization. Visionary strategist with the ability to cultivate global partnerships, enhance brand equity, and execute multi-channel initiatives.CERTIFICATIONSGoogle Analytics CertifiedEMA Certified Digital MarketerTECHNICAL SKILLS & EXPERTISE• Marketing Tools: Pardot, Marketo, Optimizely Delivra, Hubspot• CRM Platforms: Salesforce, Microsoft Dynamics D365• Web CMS: Episerver/Optimizely, WordPress• Creative Software: Adobe Creative Suite, Canva, Figma• Analytics & Automation: SEO/SEM, Google Analytics/G4/Data Studio, Social Listening• AI Tools: ChatGPT (multiple GPTs created), Techpresso AI AcademyKey Expertise: B2B, B2C, B2B2C Marketing, UX, Content Strategy, Database Management and Analysis, Customer Journey Enhancement, Website Optimization, SEO, Marketing Automation, GA4, Digital Marketing Infrastructure, Project Management

Sharon Shepard's Current Company Details
Optos

Optos

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Trasformational, Strategic, Results-oriented, Marketing Executive and Problem Solver | Tech Savvy | Team Leader
Sharon Shepard Work Experience Details
  • Optos
    Senior Director, Marketing, North America
    Optos Nov 2023 - Present
    Dunfermline, Scotland, Gb
    Vision, strategy, and management for omnichannel, communications and digital vision, leading the development of a best-in-class experience across all touchpoints, building long-term relationships, and creating measurable value for the brand. Build strong global cross-functional relationships and partnerships to ensure a consistent and exceptional customer experience across all channels.
  • Optos
    Director, Digital Marketing
    Optos Oct 2015 - Jan 2024
    Dunfermline, Scotland, Gb
    Strategy, management, and execution of global digital, integrated programs, website, content, social media, and marketing tech stack.- Speaker and Subject Matter Expert for Optimizely digital product suite. - GA4 migration. - Delivered a global, multi-language, SEO-enabled, e-commerce website. - Data integrity programs added 20k leads generating 2M+ in revenue and ROI of $1.85M.- Supported the growth of influenced revenue of ~$25-80M annually through the development and implementation of digital marketing campaigns and initiatives.- Introduced and launched the first marketing automation tool in company history which continues to drive revenue-generating campaigns of over $500K quarterly.- Deliver successful cross-functional, targeted acquisition and retention programs in line with business objectives. - GDPR marketing team lead.
  • Optos
    Marketing Manager, Americas
    Optos Jan 2014 - Oct 2015
    Dunfermline, Scotland, Gb
    - Grew engagement across all social media properties by an average of 24% YOY.- Managed a sales advisory group to ensure cohesion between sales and marketing teams, which resulted in the launch of the sales-enablement application featuring ROI calculators, HTML5 presentations, and marketing tools to optimize sales support.- Supported and executed product launches for new devices, which included developing marketing materials, training the sales team, and building content to promote sales globally.- Implemented a video case study program consisting of provider and patient stories, which established credibility for the products with key customers and buying groups.
  • Rocket Software
    Product Marketing And Senior Marketing Program Manager - Storage, Networks And Compliance
    Rocket Software Mar 2012 - Jan 2014
    Waltham, Ma, Us
    - Led the creation of all marketing programs for a $50M division of a $300M software company and provided marketing and product marketing support for seven product families and 40+ products.- Oversaw lead generation program management through list and database building, SEO, social, and Google AdWords buys.- Created five fully SEO-enabled brand microsites in six-months to support lead generation activities and increase organic growth.- Oversaw the product release management for the division.- Served as a member of the division leadership team and cross-sell program development team.
  • Mentor Graphics
    Marketing Programs Manager, Americas - Mechanical Analysis
    Mentor Graphics Jul 2008 - Mar 2012
    Wilsonville, Or, Us
    - Created and managed marketing programs for a $50M division of a $1B software company.- Conducted lead generation and database building and exceeded annual goals to generate 3.5K leads.- Managed outbound email programs, including Google AdWords and industry-based PPC advertising.- Served as the Social Media Manager for the division and grew Facebook, Twitter, and LinkedIn accounts by 25% per year.- Served as the Partner Relations Manager for the division.
  • Mentor Graphics
    Marketing Communications Manager - North America
    Mentor Graphics May 2005 - Jul 2008
    Wilsonville, Or, Us
    - Launched marketing programs for 13 products in three countries with a program budget of $500K including a $100K Google AdWords campaign with a significant ROI, website optimization, SEM/SEO online and print advertising, seminars, webinars, and tradeshows.- Coordinated with worldwide sites to ensure the continuity of the brand and messaging.

Sharon Shepard Skills

Lead Generation Product Marketing Direct Marketing Online Marketing Marketing Communications Marketing Cross Functional Team Leadership Seo Marketing Strategy Program Management Management Advertising Multi Channel Marketing Start Ups B2b Marketing Leadership Strategy Social Media Marketing Management Email Marketing Social Media Marketing Sales Enterprise Software Digital Marketing B2b Sales Management Event Management Strategic Partnerships Salesforce.com Corporate Communications Online Advertising Vendor Management Strategic Planning Crm Market Planning Sem Budgets Sales Enablement Copywriting Demand Generation Go To Market Strategy Channel Saas Competitive Analysis Public Relations Budget Management Marketing Automation Marketo Wordpress Clickdimensions

Sharon Shepard Education Details

  • Suffolk University - Sawyer Business School
    Suffolk University - Sawyer Business School
    Marketing
  • Westfield State University
    Westfield State University
    Business

Frequently Asked Questions about Sharon Shepard

What company does Sharon Shepard work for?

Sharon Shepard works for Optos

What is Sharon Shepard's role at the current company?

Sharon Shepard's current role is Trasformational, Strategic, Results-oriented, Marketing Executive and Problem Solver | Tech Savvy | Team Leader.

What is Sharon Shepard's email address?

Sharon Shepard's email address is sh****@****ail.com

What is Sharon Shepard's direct phone number?

Sharon Shepard's direct phone number is +150878*****

What schools did Sharon Shepard attend?

Sharon Shepard attended Suffolk University - Sawyer Business School, Westfield State University.

What are some of Sharon Shepard's interests?

Sharon Shepard has interest in New Technology, Soccer, Environment, Education, Science And Technology, Human Rights, Animal Welfare, Continuing Education, Health.

What skills is Sharon Shepard known for?

Sharon Shepard has skills like Lead Generation, Product Marketing, Direct Marketing, Online Marketing, Marketing Communications, Marketing, Cross Functional Team Leadership, Seo, Marketing Strategy, Program Management, Management, Advertising.

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