Sharon M. Vessels Email & Phone Number

Thousand Oaks, Ca, Us

Westlake Village, California, Us

Maintal, De

Brought on board for vast industry expertise as direct report to the Region President. Charged with leading all strategic and corporate marketing functions for the Water Management division of a €1B company. Instrumental in creating awareness and consumer demand for the company’s residential and commercial drainage/drip irrigation/water management products. Developed the global ecommerce strategy and managed the region ecommerce growth. Conduct market research to uncover trends and lead the expansion into new business segments. Leverage key influencer and channel marketing, digital marketing and strategic marketing communications, advertising, and public relations strategies targeting major retailers, wholesalers, and ecommerce channels including Home Depot, Lowe’s, and Amazon. Oversee development and management of all digital assets, including website and social media sites. Manage a $3M budget and direct a team of 8, including ecommerce, digital marketing, marcom, digital asset management, and video managers.

Woodland Hills, California, Us

Reporting directly to the President, I lead all strategic and corporate marketing to drive awareness and consumer demand for the company’s residential and commercial drainage/drip irrigation/water management products. I have leveraged vast industry expertise to lead expansion into new business segments with a comprehensive integrated marketing strategy targeting major retailers, wholesalers, and ecommerce channels. In addition to managing a multimillion-dollar budget, I oversee 8 managers spanning ecommerce, digital marketing, digital asset management, and video – with overall responsibility for all digital assets of the company, including website and social media sites.TOP CONTRIBUTIONS:★ Developed and launched ecommerce strategy, driving 10% of total company sales 2 years after launch.★ Applied insights from market research to refocus target audience from contractors to consumers.★ Led business development team in efforts to analyze startups, identify potential partners, and drive new product ideas, paving the way for a national distribution partnership with $10 million in forecasted sales and placement.★ Boosted web lead conversion rates 50%+ and increased sales 10% by adopting new cloud-based automated marketing tool.★ Introduced SEO and paid search strategies. Used Salesforce.com CRM to manage digital marketing leads and launched sophisticated email nurture campaigns.★ Drove 300% growth with a 97% deliver rate, leading trigger marketing campaigns to build key influencers database.★ Fueled 50% net sales increase through national product rollout at Lowe’s.★ Reduced time to market and shifted focus to high-return projects by implementing tollgate product development process in collaboration with R&D Director.

Zug, Ch

In this challenging role, I led a staff of 9 marketing professionals with responsibility for:>> Marketing Communications>> Business Strategy>> Product Marketing>> Channel MarketingMy leadership in organizing, planning, and directing marketing efforts enabled the company to gain a competitive edge by positioning a key product as a preferred brand in the market.TOP CONTRIBUTIONS:★ Directed market research to identify market size, consumer trends, and brand usage.★ Developed new products and recommended enhancements to existing products.★ Led development of econometric model to predict market success. Leveraged model to obtain funding from the Board of Directors for 3 new plants.

San Juan Capistrano, California, Us

As a business unit leader holding full responsibility for P&L and sales volume for this manufacturer of toilet repair products, I developed strategic marketing plans that expanded the brand into new segments.TOP CONTRIBUTIONS:★ Opened company to new products and markets by influencing change in business unit name to Fluid Supply Systems.★ Delivered 25% growth in business through overseas manufacturing. Reduced costs and improved product offerings leveraging new connection technology.

Mira Loma, California, Us

Selected to lead marketing initiatives to support the launch of a new cabinet and countertop product line, I enabled this market leader in bath vanities and marble countertops to penetrate the single and multi-family new construction distribution channels.TOP CONTRIBUTIONS:★ Created all collateral materials to support production line commercialization to builders and distributors.★ Captured $1 million in countertop sales in 1 month, achieving 29% margins with a highly profitable, low-cost alternative to Corian. ★ Positioned RSI as a leader in value-engineered European cabinets by sourcing materials at 40% less cost than natural stone to lead the mid-price point countertop market.

Mentor, Ohio, Us

I drove sales and profits across various retail channels by leading category management programs, ensuring success by:>> Recommending product mix>> Analyzing point of sale (POS) data to maximize profits>> Developing and analyzing promotion plans>> Leading various merchandising initiatives>> Creating product, pricing, promotion, and shelf presentation strategiesIn addition, I co-developed, presented, and executed retail marketing plans for office supply superstores and large discount retailers. My scope of responsibility included training, developing, and managing 5 trade marketing analysts and overseeing sales of $700 million.★ Led first customer-focused Six Sigma Black Belt project, resulting in 30% reduction in restocking time.★ Boosted profitability across major retailers by an average of 4 gross margin points per year of shelf management analysis.★ Introduced fast-track product line within 60 days, generating $250 million+ in the initial pipeline.

Us

In this role, I led the development and implementation of strategic marketing plans encompassing channel marketing, marketing communications, and marketing services for Black & Decker’s Kwikset Door Hardware division, managing a $20 million budget covering print and television advertising, trade show participation and PR. I also established a specialized training program to guide high-potential employees to positions of greater responsibility.TOP CONTRIBUTIONS:★ Created marketing plans for large category leaders such as Home Depot, Lowe’s, and Walmart in collaboration with sales department. Developed category management plans and promotional activities, and analyzed SKUs, POS, and price parity.★ Forged strategic alliances with manufacturers, including Stanly Doors, Premdoor Interior Doors, and Genie Garage Doors.

Minneapolis, Minnesota, Us

Prior to being purchased by The Toro Company, the company was James Hardie Irrigation. Responsible for the commercialization of do-it-yourself irrigation products through the retail channels of distribution.

New Britain, Ct, Us

Responsible for the retail marketing of all products sold through retail and wholesale distribution, for the marketing leader of steel entry doors, garage door openers, garage doors and gate operators.

Bachelor Of Arts (B.A.), Economics

Master Of Business Administration (Mba), Marketing

Excellence In General Management & Strategy, General Management And Strategy