• Oversee the planning and execution of strategic marketing initiatives – including a new "Advances in Technology" integrated program, which drove in over $350,000 in its first year and contributed to hitting forecasts in a very difficult year (2020) • Successfully collaborate with management, sales, creative and digital teams to determine effective ways to create and deliver content marketing solutions to clients, including digital, multi media, print, events and demand gen. Implement market research studies to help shape new products and strategies resulting in increased business.• Generate new business and increase client retention by working with sales team on creative RFPs that meet client needs.• Manage team of 4 Project Managers plus freelancers

• Produce and manage integrated programs sold by sales to clients, collaborating with clients and working closely across internal departments.• Increased revenue 20% over goal two years in a row by analyzing and leveraging results, reviewing pricing strategies and building relationships with both existing and new clients.

Ideate and execute strategic marketing initiatives, including two award winning educational video programs, for financial, technology and education clients to build brand awareness, sales and customer leads. Manage campaign creation, create timelines, report key metrics to clients.

•Develop and implement integrated marketing strategies, including social media, for print and digital products and educational services. Analyze sales and leverage results. Increased revenue and profitability 10%.•Craft product messages, create marketing and sales materials, and develop new sales opportunities.

Directed the US office of an International children’s publishing company/club – including budgeting and forecasting, marketing, content, customer service, and operations. Supervised staff, freelancers and agencies.• Increased profitability of a $6M line of books, magazines, and multi-media products.• Acquired 38,000 new members and increased revenue by implementing successful integrated marketing programs. • Worked with international team and editorial on developing and acquiring new products.• Presented “state of the business” at international management meetings.• Enhanced customer satisfaction and decreased attrition through the launch of loyalty programs.• Expanded revenue opportunities through updating and relaunching e-Bookstore. Enhanced web site content and design to provide a stronger customer experience.• Developed and managed partnerships with societies to increase brand identity, sales and ROI.

Developed successful multichannel marketing and sales strategies for a $50M product line of print and digital educational products. • Built and managed revenue and expense budgets. Created and presented strategic plans that were used as model for other groups.• Implemented campaigns and maximized cross marketing opportunities with regional sales managers, customer service, and e-Scholastic. Increased sales 10% for 2 years. • Launched 7 new products and successfully drove revenue and ROI on existing products through catalogs, mail, exhibits and digital marketing.• Collaborated with editorial, authors, and creative teams on product development – including pricing, packaging and positioning.• Developed sales materials, presented at meetings and represented product at exhibits. • Presented at e-Scholastic seminar on “best practices” for digital marketing and content.• Liaised with database and business groups to analyze our business. Developed efficient systems for measuring and reporting results, and leveraged results to drive revenue.

• Created and implemented worldwide marketing plans. Built brand identity, increased sales and grew book club membership through both traditional and digital channels.• Launched an online marketing team and integrated digital marketing into traditional channels including direct mail, catalogs and PR.• Developed editorial and promotional web content and monitored site content.• Worked closely with clients and agencies on key online marketing campaigns and new web designs. Increased traffic 70%.

Developed new and current member marketing strategies for professional book clubs across channels. Built annual expense budget (in excess of $1.6M) and revenue budgets.• Promoted from Marketing Manager to Sr. Marketing Manager within 6 months. • Planned new member acquisition strategy across sources, increasing profitability 12%. Tested offers and launched new clubs.• Analyzed and relaunched member club brochure & web strategies. Identified revenue opportunities and developed programs that increased retention and lifetime value of members. • Spearheaded the creation and launch of a new Online Marketing department. Built systems that improved workflow and created a comprehensive reporting structure.• Generated web strategies to enhance member experience and increase revenue through web content, special offers and e-mail campaigns. Increased e-mail revenue by 150%.

• Managed relationships with outside companies that increased subscriptions. • Developed and implemented online marketing campaigns, including sponsorships, partnerships and email. Built relationships with TV Guide Online. Negotiated cost-effective deals and increased online subscriptions 150%.

Responsible for worldwide sales and marketing of a $35M product line -- including books, journals and digital products (mainly in the Science and Technology division). Created and managed $2M expense budget. Increase sales over 10% each year for 4 consecutive years through retail, library, international, higher-education and direct marketing channels. Worked with editorial and sales groups to launch and market new product; represented Wiley at exhibits and special events. Hired and mentored staff of 4 employees plus freelancers.