Sharon O'Shea

Sharon O'Shea Email and Phone Number

Strategic Marketing & Branding Exec Accelerating Revenues Through Demand Generation @ Fixed 2 Move
Sharon O'Shea's Location
Wynnewood, Pennsylvania, United States, United States
Sharon O'Shea's Contact Details
About Sharon O'Shea

Sharon O’Shea has more than 20 years of marketing communications and strategy experience. Sharon has successfully partnered with Fortune 100, early stage, and start-up companies to drive business strategies that provide a significant return on investment.Sharon’s strength is marketing strategy and execution that optimizes the lead nurturing process resulting in sales success. She has deep expertise in the areas of: marketing strategy, positioning and messaging, product definition, lead nurturing, digital marketing, competitive analysis, pricing, revenue generation, Search Engine Optimization (SEO), Search Engine Marketing (SEM), advertising, direct mail, public relations, investor relations, and creative. Sharon has served as the Vice President of Marketing at leading companies like GE, CIT, Neoware and Motech. Under her tenure, Neoware was named the 8th fastest growing company in America by Fortune Magazine due to here sophistication lead generation and nurturing techniques. Sharon re-branded CIT to support its founding principles and communicated the re-positioning across 110 countries. While serving as the Vice President of Marketing for GE Equity, Sharon provided Marketing consulting to many early stage companies that went on to be acquired or go public. Her successful marketing strategies earned Sharon the prestigious invitation to GE’s Pinnacle Club.She has worked on the agency side, as a Managing Director of SOS Strategy and as a Principal of Zer0 to 5ive where she developed creative communication campaigns that differentiated her clients and accelerated growth.Specialties: Positioning and Messaging, Corporate Communications, Public Relations, Marketing Strategy, Digital Marketing, Traditional Marketing, Product Launches, Lead Generation, Channel Strategy, Social Media, Search Engine Optimization, Search Engine Marketing, Brand Management, Team Leadership, Business Development, Market Research, and Marketing Communications

Sharon O'Shea's Current Company Details
Fixed 2 Move

Fixed 2 Move

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Strategic Marketing & Branding Exec Accelerating Revenues Through Demand Generation
Sharon O'Shea Work Experience Details
  • Fixed 2 Move
    Founder
    Fixed 2 Move Jun 2015 - Present
    Wynnewood, Pa
    Fixed 2 Move provides homeowners and executors a peaceful home selling experience. Unlike typical preparation for the sale of your home and its contents, Fixed 2 Move provides a simple and more peaceful experience for the seller. Let us relieve your stress by helping you prepare, price and sell your belongings. We are right here in Wynnewood, PA. It is like asking an experienced friend for a little help.
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  • Synygy
    Chief Marketing Officer
    Synygy Jul 2013 - Aug 2015
    Chester, Pa
    Led global marketing organization to repositioned Synygy as a sales performance management consulting firm. Developed the marketing strategy to identified key segments, define product offering, key differentiators, pricing, and revenue and growth opportunities. • Managed integrated marketing campaign which included digital marketing, social media, search engine optimization, online advertising, which increased visitors 120% and unique page views 167%• Implemented Marketo for lead nurturing and to accelerate and target content distribution • Increased product credibility by positioning Synygy as a “Leader” in Gartner’s Magic Quadrant
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  • Sos Strategy
    Managing Director
    Sos Strategy Mar 2009 - Jul 2013
    Wynnewood, Pa
    Developed and executed brand and marketing strategies based on market research, Voice of the Customer, and the Brand Health Index. Utilized market segmentation, digital marketing, social media, advertising, direct mail, terrestrial, radio, television, and public relations on behalf of international clientele ranging from start-ups to publicly traded companies within the manufacturing, life sciences, healthcare, and technology industries. Sample assignments include:• Unified the largest solar cell manufacturer’s, Motech Industries, global brand in Asia, Europe and the Americas to increase unaided brand awareness 30%. Developed global marketing strategy and refined the product offering to support geographic demand and growth objectives resulting in increased lead generation by 45% using both digital and traditional methods, improved lead quality by 25%, accelerating the sales cycle by 10%.• Rebranded and assisted Unilife, a $500 million market cap, medical device company to be listed on NASDAQ• Repositioned Westinghouse Lighting Solutions’ sales organization from a direct to channel driven organization resulting in 15 new channel partners nationwide, accelerating revenue growth• Branded and launched Academic Urology Prostate Center driving patient attendance to capacity in two months
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  • Zer0 To 5Ive
    Principal
    Zer0 To 5Ive Mar 2007 - Mar 2009
    Previously employed with Zer0 to 5ive in April 2000-March 2003Developed corporate positioning and creative communication campaigns that clearly differentiate clients and drove sales• Creator of hersheyresearch.com, a social networking community that offers life sciences professionals access to information that advance R&D globally, in cooperation with the Hershey Center for Applied Research (HCAR), Milton S. Hershey Medical Center, and the Penn State College of Medicine• Generated over 1,000 qualified leads in a 5-month period as Interim Vice President of Marketing and Sales for Precyse Solutions, a provider of electronic medical records and healthcare data• Formulated Mantas’ go-to-market strategy, a leading provider of behavior detection software for the financial services industry, resulting in the acquisition of eight major financial institutions as clients during its initial year and an ad equivalency rate for Mantas’ public relations of $6.4 million within a six-month period
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  • Cit
    Vice President, Brand Marketing
    Cit Mar 2006 - Mar 2007
    Led the rebranding of CIT under the positioning “Capital Redefined”. Led the agency search, selection, management, and retention to assist with the definition, development, and execution of business-to-consumer tactics including digital marketing, direct mail, terrestrial, radio, television, and affiliates• Managed integration of search engine marketing, advertising, and public relations• Developed and executed internal communication of new positioning to CIT and affiliate offices in 110 countries, including a new logo, brand identity, corporate nomenclature, and messaging • Managed 30 member staff and $25 million budget• Left position due to geographic accessibility
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  • Neoware
    Vice President
    Neoware Mar 2003 - Mar 2006
    • Named 8th fastest growing company in America by Fortune Magazine 2004 • Drove revenue growth 83% through a highly targeted marketing strategy• Increased revenue through the effective integration of ten acquisitions within two years, eliminating unprofitable SKUs and successfully launching Neoware’s Capio One, Neoware c50, Neoware e370, and Neoware Image Manager • Heightened brand awareness through integrated marketing campaigns, including public relations that resulted in an ad equivalency rate of $9.2 million within a six-month period• Launch of “Wouldn’t It Be Great” campaign to consistently communicate key corporate differentiators
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  • Zer0 To 5Ive
    Principal
    Zer0 To 5Ive Apr 2000 - Mar 2003
    Wayne, Pa
    Developed and executed brand and communication strategy for multiple B2B and B2C clients, including healthcare, financial and technology companies. Utilizing a powerful combination of research, strategy and tactical implementation, resulting in measurable advances. • Interim Vice President of Marketing for DoctorQuality, a provider of patient safety solutions for healthcare institutions• Designed and implemented brand architecture and go-to-market strategy resulting in 150% increase in self-identified prospects• Served as Interim Vice President of Marketing for Mantas, a leading provider of behavior detection software for the financial services industryo Formulated Mantas’ go-to-market strategy resulting in the acquisition and promotion of eight major financial institutions as clients during its initial yearo Achieved an ad equivalency rate for Mantas’ public relations of $6.4 million within a six-month period
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  • Ge Equity
    Vice President
    Ge Equity Apr 1996 - Apr 2000
    Successfully marketed multiple financial products for GE Capital over a six-year period. Launched GE Equity and grew it to $2.2 billion in capital under management. Simultaneously advised many successful emerging portfolio companies on marketing communications and revenue generation.• Generated $40 million in net income through short-term licensing of the GE brand• Instituted Direct Origination program, which generated $60 million in investment volume in one year• Advised Auto-by-Tel, iXL, and Preview Travel on brand development and revenue generation.• Managed $3 million marketing budget and four personnel
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  • Ge Commercial Finance
    Manager, Marketing Communications
    Ge Commercial Finance 1993 - 1996
    Developed and implemented marketing communications strategy Managed execution of all external agencies related to public relations, print and electronic advertising, web design and collateral developmentCoordinated focus groups including "voice of the customer" initiatives Managed $2 million budget

Sharon O'Shea Skills

Product Marketing Sales Support Go To Market Strategy Lead Generation Public Relations Team Leadership Corporate Communications Social Marketing Marketing Strategy Integrated Marketing Product Development Messaging Marketing Communications Direct Marketing Strategy Development Strategic Planning Market Research Competitive Analysis Mergers New Business Development Social Media B2b Online Marketing Marketing Management Customer Relations Sales Management Start Ups Event Management Digital Marketing Email Marketing Strategic Partnerships Product Management Brand Development Social Media Marketing Thought Leadership B2b Marketing Strategy Sales Operations Customer Service Leadership Business Strategy Marketing Advertising Brand Management Business Development Management Social Networking Strategic Communications Sales Product Launch

Sharon O'Shea Education Details

Frequently Asked Questions about Sharon O'Shea

What company does Sharon O'Shea work for?

Sharon O'Shea works for Fixed 2 Move

What is Sharon O'Shea's role at the current company?

Sharon O'Shea's current role is Strategic Marketing & Branding Exec Accelerating Revenues Through Demand Generation.

What is Sharon O'Shea's email address?

Sharon O'Shea's email address is sh****@****egy.com

What is Sharon O'Shea's direct phone number?

Sharon O'Shea's direct phone number is 1 (610) 494*****

What schools did Sharon O'Shea attend?

Sharon O'Shea attended University Of Michigan - Stephen M. Ross School Of Business, Skidmore College.

What are some of Sharon O'Shea's interests?

Sharon O'Shea has interest in Psychology, Children, Poverty Alleviation, New Technologies, Running, Disaster And Humanitarian Relief, Arts And Culture.

What skills is Sharon O'Shea known for?

Sharon O'Shea has skills like Product Marketing, Sales Support, Go To Market Strategy, Lead Generation, Public Relations, Team Leadership, Corporate Communications, Social Marketing, Marketing Strategy, Integrated Marketing, Product Development, Messaging.

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