Sharon P. Email and Phone Number

I lead Autodesk's SEO & Organic Media team for industry strategy, eCommerce growth, content marketing and technical SEO. My team and I work closely with product managers, digital marketing, demand generation, engineering, web development and paid media to drive organic acquisition and improve the discoverability of Autodesk’s global websites.• Leads a team of 13+ global SEO managers, developers, and strategists to drive organic growth in revenue, lead generation, and website traffic.• Plans the SEO roadmap for development work on 40+ international websites. Works closely with design and engineering teams to scale SEO strategy across web experiences. Recent work includes automating hreflang and XML sitemaps, adding structured data at scale, dozens of domain migrations, and ongoing improvement to Core Web Vitals metrics.• Highly skilled at collaborating with teams across internal organizations and departments. Seeks alignment and shared goals between teams in order to break down silos and find new ways to work together.• Directs content strategy for organic search, collaborating with industry managers, product managers, and content strategists to build highly converting landing pages that match searcher intent.• Passionate about training teams in SEO, technical SEO, Google Analytics, and digital marketing. Committed to the personal-development and growth for every employee in my team.• Experienced in communicating effectively with global teams in the Americas, Europe and Asia. Speaks regularly at SEO and marketing conferences in both North America and Europe.• Solid analytical skills with vast experience in SEO tools such as Searchmetrics, BrightEdge, DeepCrawl, Moz, SEMRush, Search Console, ScreamingFrog and Ahrefs.

Developed and executed digital marketing strategy for a billion dollar retail enterprise that included Mattress Firm, Sleep Train, Mattress Discounters, and Sleep Country.• Highly experienced in retail and B2C ecommerce. Led the launch of nearly a dozen ecommerce, lead generation, and online fundraising websites.• Planned digital marketing calendar and managed advertising budget.• Excelled in relationship building and working closely with departments and agencies to successfully meet project plans. • Created and executed SEO strategy for all retail brands. BrightEdge certified. Conducted technical site audits, keyword research, on-page optimization, competitive analysis, and link building. Monitored SERP rankings and provides detailed reporting on SEO growth and initiatives. Increased organic search acquisition by more than 30% YOY four years in a row. • Improved Local SEO through diligent management of local business pages across Google My Business, Yelp, Facebook Local, Bing and Yahoo. • Managed Paid Search and PLA campaigns. Google AdWords certified. Ran campaigns, conducted keyword research, wrote ad copy, and optimized campaigns through bid management. • Managed display campaigns for all brands and oversaw agency media buyers. Planned creative for campaigns and preferred to work closely with designers for iterative success. Doubled display ROAS and improved YOY acquisition growth by 290%.• Analytics expert and Google Analytics certified. Meticulously managed the Analytics implementation of nearly two dozen websites. • Founded the enterprise Online Reputation program. Through diligent communication and training with sales team, our average Yelp rating improved from 3.12 to 4.4 for 300+ retail stores in less than 6 months.

Developed and executed digital marketing strategy for four business-to-consumer retail brands: Sleep Train, Sleep Country USA, Mattress Discounters and Got Sleep.• Planned digital marketing strategies for multiple channels, including display, search, email, mobile, social and content marketing.• Executed SEO strategy for all retail brands. BrightEdge certified. Conducted technical site audits, keyword research, on-page optimization, competitive analysis, and link building. Monitored SERP rankings and provided detailed reporting on SEO growth and initiatives.• Ran display campaigns for all brands and managed digital media agencies. Planned creative for campaigns and prefers to work closely with designers for iterative success. • Excelled in relationship building and working closely with departments and agencies to successfully meet project plans. • Launched eCommerce on Demandware and led the integrations for SEO, analytics, tax, live chat, payment gateways and social share. • Managed digital advertising budget, planned ad spends and digital marketing calendar to best impact promotions and new product lines. Analyzed and reported on marketing programs. Conducted research, competitive tracking, and opportunity forecasting.• Managed digital agencies and partner relationships. Led onboarding processes.• Mentored and trained 1-3 direct reports.

Developed and executed digital marketing strategy for four business-to-consumer retail brands: Sleep Train, Sleep Country USA, Mattress Discounters and Got Sleep.• Worked closely with Director of Digital to develop strategy and managed the digital team to carry out initiatives.• Created and executed digital marketing campaigns using display, search, email, mobile and content marketing.• Responsible for day-to-day management of digital programs. Ensured digital channels aligned with marketing calendars. Managed digital advertising partners and agencies.• Implemented an enterprise Data Management Platform and a Donation Management System for charitable programs. • Supported in-store sales by successfully creating an innovative lead management program and pioneering an enterprise online reputation program.• Managed email marketing campaigns in a multi-branded approach, including planning, design, testing, execution, and reporting.• Optimized Local SEO for 300+ retail stores on websites, Google+, and Yelp.

• Sales Manager for more than 20 multi-million dollar retail stores in Northern California.• Managed 50+ employees and 8-12 direct reports.• Responsible for leading my team to exceed sales goals year after year through development, mentoring and training. • Conducted hiring, promoting, personnel reviews, store condition audits, and rectifying all elevated customer service inquiries in my region.