Sharon Philippart Email & Phone Number

Washington Dc-Baltimore Area

Reporting directly to the Chief Programming Executive and General Manager of PBS KIDS & Education, serve as thought leader in the development and management of strategic plans to drive dynamic initiatives at the intersection of media disruption, technology, education, equity, and access with operational practices, execution, and measurable outcomes for impact.- Administer budgets, HR partnerships, business reviews, and annual planning for department operations while providing leadership in shifting the focus from linear to digital and engaging consumers on new platforms. - Partner extensively with PBS Foundation in setting strategic priorities and seeking philanthropic support.- Create strategy to grow program reach, increasing to 16 million views on local stations and 13.6 monthly digital users. - Managed launch of dozens of new shows, including two new offerings in 2021: Elinor Wonders Why, a science series for children ages 3-5, and Donkey Hodie, a puppet series focused on teaching social-emotional skills to preschool children. - Led team in developing a special hosted by Inaugural poet Amanda Gorman, “PBS KIDS Talk About Race and Racism,” featuring real kids and parents sharing their experience regarding race and justice along with clips from PBS KIDS series. - Coordinated the development of PBS KIDS & Education’s strategy to leverage media to improve learning outcomes for America’s children, connecting opportunities across PBS KIDS Digital, Programming, Education and Marketing business units. In 2020, PBS KIDS video content was streamed 4.71 billion times, a 32% increase over the previous year.

Washington Dc-Baltimore Area

Headed marketing and communications team members in creating national campaigns and events to increase viewership of existing content while successfully launching new shows to expand target audience. ● Provided strategic leadership in redesigning the PBS KIDS brand (for the first time in more than 10 years), revamping the look and feel of on-air content while incorporating digital materials into the station image.● Developed brand standards and practices to be applied across all programs while working to expand the target audience of the station from preschoolers up to children age eight. ● Built high-profile launches for national television and web brands supported by multimillion-dollar campaigns, raising ratings, downloads, and web impressions across multiple programs.● Improved the reputation of the heritage brand, revitalizing it for a new generation, with leading content such as Daniel Tiger’s Neighborhood, Curious George, The Cat in the Hat Knows A Lot About That, Wild Kratts, and Sesame Street. ● Provided leadership during restructuring and integration efforts as team grew to 19 highly talented professionals working across marketing, communications, station relations, creative design, and social media/digital.

Washington Dc-Baltimore Area

National Project Director, Ready To Learn Project │ PBS 2006-2010Headed a national literacy initiative for PBS funded by a $72M grant from the U.S. Department of Education, overseeing all aspects of strategy planning, implementation, compliance, budget management, and financial reporting. Led cross-functional teams across education, marketing and communications, programming, digital, and community engagement in all aspects of project management. Worked closely with finance and legal professionals to ensure compliance with grant specifications. ● Directed teams in developing content for television, websites, mobile apps, online professional development, and community outreach, working to promote the initiative and drive participation and engagement. ● Liaised with hundreds of local stations across the U.S. to optimize campaign implementation in local communities.● Forged and cultivated national partnerships with corporations, stakeholders, and influencers to reach target audiences, including a program with Wal-Mart that resulted in pro bono placement of spots in 1,600 stores (valued at $5M).● Led team in developing children’s series such as Super Why and digital games to promote reading and literacy.● Engaged parents and family members with a national “Raising Readers” campaign to drive reading among preschoolers.

Dallas-Fort Worth Metroplex

KERA (PBS and NPR station in Dallas, TX)