Sharon Kessinger Email & Phone Number

Richmond, Va, Us

Midlothian, Virginia, United States

Richmond, Virginia

- Responsible for creation and maintenance of both marketing assets and content created to support company's software product, while improving user experience by ensuring brand consistency across all various touchpoints including printed and web-based materials. - Contributed to all phases of development and production of visual materials. Created visual concepts, comps, finished layouts, and performed all prepress activities for print communication pieces including brochures, one-sheets, and other business-related pieces.- Functioned as brand manager, developing and maintaining company's visual brand standards and guidelines. Provided art direction for design and marketing projects throughout the company.- Served as point of contact for internal and external print vendors for digital, offset and specialty print projects.

- Responsible for developing and maintaining all internal and external sales and marketing collateral through desktop publishing, graphic design, website content management, direct mail and email campaigns, press release writing and distribution. - Designed and produced various forms of tradeshow materials including event signage, booth displays and branded promotional items.- Provided additional design support for software training materials as needed.

- Responsible for visual effectiveness for all training materials for the firedog Services division of Circuit City Stores, Inc. - Training media developed for approximately 2700+ technicians/ installers within this nationwide chain. - Produced various forms of training including web-based e-learning courses, New-Hire training manuals, job-aids, flash-based presentations; all designed for today's adult learner.- Responsible for executing training-related photo shoots and audio recording sessions.- Provided visual/audio design support for internal projects related to the firedog brand.

- Designed and produced training materials for new-hire classes with Call Center. - Established new training document templates to be used by in-house trainers/facilitators for creation of future components, maintaining a company-branded consistent theme. - Supported the Call Center on-line KnowledgeBase with content reviews, updates to training articles, and creation of new articles.

- Supervised team of graphic designers, providing visually effective training materials for retail associates across chain. Materials included development of web-based e-learning courses, training guides, and job-aids.- Responsible for creative input/approval of all visual content. - Delivered e-learning course packages to online LMS contractor via FTP site, including revisions and new content deploys. - Managed all human resource functions including recruitment, hiring, training, supervision, leadership, and staff performance appraisal.- Partnered with management across organization for kickoffs of training initiatives, and other projects requiring visual design services.- In Fall 2005 & Fall 2006, supervised production of and coordinated procurement/delivery of all Seasonal training materials for retail chain (approx 12,000 associates per year), including all Seasonal Hire Training Guides for various product categories.

- Responsible for visual design /development of store training materials, from concept through implementation. Production included web and print based materials.- Mentored new designers on software applications and production techniques.- Worked with other departments in strategic initiatives, and nationwide training rollouts.

- Responsible for visual design/development of store training materials.- Production consisted primarily of print-based materials, including product training guides, store management guides, and monthly product newsletters.

- Responsible for designing/editing/placement of employment advertisements for Circuit City locations (stores, corporate, service/distribution offices). Emphasis was production/placement of weekly 'Grand Opening' employment display ads in major market Sunday newspapers.- Provided design direction and produced recruitment advertising materials for nationwide recruiting teams to include: newspaper; magazine ads; flyers; bag-stuffers; banners; billboards and other direct recruiting materials.- Researched new sourcing avenues and provided recommendations to recruiters based on their needs/budget.

- Directed and approved layout and publishing operations for IBM and Mac based electronic clip art product lines, including product manuals, packaging, marketing brochures, and direct mail pieces.- Technical support responsibilities included phone-based customer assistance/instruction in use of clip art files with compatible PC or Mac based software applications.

- Managed projects in an agency-like environment for outside and internal clients, supervising team of up to 8 graphic artists.- Met critical deadlines regularly, submitted production quotes, maintained budgets, and conducted client review/approval meetings.- Produced customer computer graphics presentations and company logos.