• Creates branded marketing materials and ensures brand consistency and visibility across various platforms.• Responsible for the overall strategy and content curation of our newsletter, ensuring engagement and valuable insights for subscribers.• Manage our Public Relations (PR) efforts, focusing on enhancing the company’s visibility and public image through targeted outreach.• Direct our video content strategy and YouTube channel, aligning with marketing goals to effectively engage our audience.• Develop customer persona profiles to inform and guide our marketing strategies for equipment rentals.• Coordinate trade show and event collateral, ensuring brand identity and appeal through thoughtful design and selection of materials.

• Planning, coordinating, and promoting all Velvet Dust Magazine Issue launch events which have reach over 650 fans in attendance.• Managing all online marketing efforts including social media, PPC campaigns, and eblasts.• Writing and distributing press releases• Concepting and strategizing marketing plan

• Created and implemented all social media strategies for websites produced by Knowingly, Inc. including Gigaom.com which boasts over 300,000 Twitter followers and 119,000 Facebook Fans. • Wrote, managed, and sent direct email campaigns to a list of 500,000 recipients.• Wrote articles for Knowingly that have been published in Hubspot and Texas Monthly. • Managed Social Media Ad campaigns on Facebook, Twitter, and LinkedIn. • Interviewed top industry professionals about best business practices for social media marketing campaigns.

• Managing and executing social media and marketing strategies for the SBDC.• Researching information and articles on best practices and trends for startups and small business entrepreneurs to distribute via social media and within training and networking SBDC programs.• Created and taught a class on Implementing Videography Into Your Social Media Marketing Campaigns for SBDC. • Promoted and organized forums and networking events designed to give entrepreneurs access to key players in the startup field.• Oversaw Videography/Photography studio that was used as a resource for small businesses and entrepreneurs.• Educating and advising entrepreneurs during one-on-one appointments about best practices when using photography and videography as a marketing tool.

• Generating traffic by marketing with B2B marketing and networking.• Designing flyers, ads, and internal publications such as the monthly newsletter, commonly requested by residents.• Lead generation and sales strategy development.• Pre-leasing apartments and maintaining a high occupancy by meeting and surpassing sales goals.

• Coordinating and designing the client’s vision from budget planning to design implementation to execution of logistics and operation of events• Directing the work of contract personnel including ushers, security guards, caterers and decorators, and supervised all event support staff including setup crews• Problem prevention and resolution during the final day of events.• Managing Marketing efforts including website creation, social media, community outreach, direct mail, and other advertising efforts.

• Managed multiple client accounts across five stations ensuring and exceeding clientsatisfaction in regards to campaign progress, deadlines, follow-up, makegoods, andrevisions.• Planned, negotiated, and created long and short term campaign strategies for clients thatincluded both on-air radio campaigns as well as digital elements such as Rich MediaWebsite Takeovers, Banners, Mobile Texting, Eblasts, Pre-Roll Ads, Streaming Ads, andHalf-Off Online Deal Programs.• Generated new account acquisition and retention through prospecting andrelationship building including clients such as Simon Property Group, Frank ErwinCenter, Mattress Firm, and Texas Performing Arts.

• Obtained Certification as a Google Adwords Professional• Optimized multiple campaigns using strategies tailored toward individual clients in order to ensure maximized ROI.• Analyzed and distributed reports through Google Adwords and Google Analytics to share significant changes in data with Account Executives and clients. • Managed up to 15 client accounts congruently including Austin Board of Realtors, Hal Jones Development, GOOOH, and Benold’s Jewelers.

• Conceived, developed, and produced creative and effective written copy for all mediums• Used Social Media as an effective tool to drive traffic to websites, blogs, Facebook pages, and Twitter accounts.• Concepted new and effective ways to reach our clients' audience.• Managed every aspect of eblast marketing campaigns: from conception to HTML conversion, to list building, to the analysis of results.• Reorganized and upgraded the entire system of time management and oversaw productivity of the creative department tripling the overall income generated by graphic designers' time spent.

• Entered and maintained reservations on a contractual basis with large and small conventions, meetings, and social events.• Cultivated relationships with group contact and meeting planner "VIPS" in order to ensure repeat business.• Presented as the main hotel contact for event planners.• Reviewed rooming lists for accuracy in format and billing to ensure prompt processing.• Maintained ongoing rapport with returning guests and clients to encourage repeat business.• Completed Customer Service Certification program.