Sharon Rosa-Bohrer, Mba Email & Phone Number

Florida, United States

United States

Empowering CustomerX Pros by fostering meaningful networking through dynamic events, while delivering valuable content to inspire continuous growth and excellence in our community and industry. More details on how to join, coming Spring of 2024!

United States

Champion of the customer experience, optimizing customer interactions to drive customer satisfaction and loyalty, and creating customer advocates. Led cross-functional collaboration, enhanced operational efficiency, and elevated the customer journey through customer-centric strategies, services, and continuous improvement.➥ Executed customer experience marketing strategy, delivering $56M in service revenue across industry-leading field service, technical support, inventory solutions, e-commerce tools, customer training, onboarding, and implementation resources➥Achieved 98% customer retention rate and 5% YOY service revenue growth by developing customer-focused marketing strategies, including sales enablement, multi-channel content marketing, customer onboarding tools, and trade shows➥ Earned industry-leading customer loyalty NPS of 90% by consistently delivering exceptional customer experiences across all customer-facing teams➥ Led the launch of an e-commerce portal for distribution customers, resulting in a 20% boost in customer utilization over 3 months➥Delivered 85% customer satisfaction (CSAT) by leading a cross-functional team to develop and execute a comprehensive customer onboarding program ➥ Created and deployed a virtual customer training program and sales enablement tools with customer testimonials and voice of customer metrics to a 500-person sales team and certifying 183 Key Operators➥Generated upsell opportunities resulting in a 40% increase in SQLs by launching Field Service lead gen program➥Improved customer satisfaction from an average 4.0 to 4.5 CSAT through a rebranding initiative that leveraged customer testimonials and success stories to differentiate the brand’s value proposition➥ Measured the impact of customer experience and engagement utilizing customer market research, data analytics, and success metrics (NPS, CSAT, response times, resolution rates, retention rates, customer feedback/voice of customer surveys)

Scottsdale, Arizona, United States

➥ Partner with local medical business to provide a digital marketing strategy and plan, including a framework for building a compelling story for clinical services. ➥ Created effective positioning and messaging to drive referrals and sales. ➥ Recommended local SEO optimization strategy and created content ideas and lead gen and nurture email marketing templates that supported the customer journey across marketing channels.

Chandler, Arizona

Leveraged customer insights and VOC to develop and execute the K-12 customer marketing strategy for K-12 education SaaS solutions spanning the customer journey, utilizing content marketing, sales enablement, and multichannel approaches to drive revenue, satisfaction, advocacy, and retention.➥ Led the StrongMind portfolio rebrand to align with the new corporate strategy, using customer and market data, cross-functional insights, and A/B testing. ➥ Conducted a content audit to form B2B/B2C content strategy and create content that achieved a 20% increase in content downloads on the website and established a centralized hub for sales enablement collateral.➥ Achieved a 10% increase in product adoption through collaboration with Product, Sales, and Customer Success. Directed content development and executed the "Thrive Together" campaign for a new hybrid solution, SEL, and K-5 curriculum.➥ Directed a targeted "Thrive Together" lead gen campaign for new hybrid solution, SEL, and K-5 curriculum, revamping website content and lead capture form, resulting in a 15% conversion rate.➥ Partnered with schools to generate customer success stories for the "Thrive Together" campaign, resulting in a 20% increase in website traffic and 15% conversion in data capture form fills.➥ Introduced the Customer Health Card with Customer Success, enhancing relationship assessment, and establishing onboarding enhancements and a customer online forum. Conducted webinars and created exclusive customer newsletter, leading to a 15% increase in upsell and cross-sell opportunities and increased customer satisfaction from 75% to 85%.➥ Led collaboration to develop an interactive customer demo in Canvas, showcasing the value of our curriculum and platform to prospects.ABOUT STRONGMINDStrongMind provides SaaS learning solutions for K-12 education, offering digital curriculum to turn-key school operations solutions.

Chandler, Arizona

As the product marketing expert for SaaS K-12 education products, I defined B2B messaging and executed digital campaign and sales enablement tools to sell digital curriculum products to the K-12 market.➥ Delivered 500 marketing-qualified leads and closed 5 new accounts with lead gen social media campaign encompassing blog posts and landing page, and utilizing Inside Sales follow-up with targeted schools.➥ Engaged in competitive analysis and created buyer personas and battle cards to support the Sales team in selling supplemental, blended learning, and SEL products.➥ Developed websites, email marketing campaigns, social media campaigns, blog posts, testimonials, and sales enablement tools to support new SaaS products and features.➥ Collaborated with colleagues in Sales, Curriculum, and Product to ensure success at all product life cycle phases, including developing sales enablement materials and Challenger sales model questions for sales training. ABOUT ODYSSEYWAREOdysseyware was an educational company that provided digital core, electives, CTE, and supplemental curriculum to students and school districts across the U.S. and internationally. (Now Imagine Learning).

Scottsdale

➥ Supported Financial Services clients by engaging in technical writing, storytelling, analysis of FinTech trends, and developing content marketing pieces. ➥ Wrote SEO-driven articles on mobile and e-commerce technology innovations for an online magazine, Mobile Marketing and Technology, sparking a 10% gain in website traffic and a 5% increase in attendees for the leading trade show, Mobile Payments Conference. (See Featured section)

Scottsdale, Az

Served in short-term and long-term substitute teaching assignments in grades K-8.➥ Used education technology tools to measure student performance and identify opportunities to improve the learning process.

Mt. Olive, Nj

➥ Developed GTM plan for HCP, created prelaunch, launch, and post-launch marketing strategies, and ensured successful tactical implementation, delivering on time and in-budget➥ Effective project management of $20M in sales enablement and nonpersomal promotion to HCP➥ Delivered $125M in Year 2 sales of MERIDIA with the development of unique value proposition, positioning, and key messaging that differentiated product from the competition➥ Delivered Year 1 sales goal of $99M with the development of marketing and PR messaging that outperformed market norms in market research concept tests and increased physician recall and prescribing➥ Earned 1.6 new prescriptions per each priority sales call due to call plan optimization that further penetrated target audience with segment-specific messages➥ Increased patient persistency by 10%, from 66 to 72 days, while lowering patient-acquisition cost by 12% with creation of tailored patient support program that included emails, direct mail, and telephone support➥ Ensured sales team’s readiness via competitive analysis and development and execution of competitive sales training plan with clinical materials to preempt new competitor launch

Eatontown, Nj

Roberts Pharmaceuticals focused on value-added specialty pharmaceuticals. The Company identified and acquired novel post-discovery drug candidates to advance through late-stage clinical development.➥ Executed three national product re-launches in niche cardiovascular markets, including antiarrhythmic, anti-anginal, and thrombolytic agents, increasing sales revenue by $20M.➥ Devised annual marketing plans for three cardiovascular products, Ethmozine (anti-arrhythmic), Nitrodisc (anti-anginal), and Eminase (thrombolytic)➥ Directed ad agencies in the development of all sales enablement promotional pieces, including sales aids, clinical highlights, trade shows, and in-service programs➥ Spearheaded a new study protocol for Ethmozine's new product indication through the planned and executed international closed symposium of cardiovascular thought leaders.➥ Designed and conducted a cardiovascular sales training program for Nitrodisc and Eminase for the national sales team.➥ Developed Eminase in-service program for emergency room physicians and nurses and deployed with the sales team

Master Of Business Administration - Mba, Marketing

Activities and Societies: Graduate Research Assistant, Marketing Department

Bachelor'S Degree, Communications, English

Activities and Societies: Magna Cum Laude, Storer Cable Communication Award, Emerging Leaders Program, Douglass College Student.